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September, 2002
Promoting the Industry

Marti Mayne

Don’t miss out on our fall and winter promotions! We need to hear from you today for Halloween, Thanksgiving, Christmas, and Valentine’s Day promotions. Here’s what you can do:

  • Recipes: Post some of your best holiday recipes on BedandBreakfast.com, so we can start preparing the holiday PR campaigns. Please keep in mind that food editors usually look for easy-to-prepare recipes made from fresh, healthy ingredients that are readily available. When posting a recipe, please proofread carefully, and capitalize only proper names.
  • Halloween: The media never seems to tire of running ghost stories at Halloween, so if your inn is haunted, send us the gory (just kidding) details. Also of interest: how your B&B packages local festivals, pumpkin-carving contests, corn mazes, harvest fairs, etc.
  • Thanksgiving: If your inn is a surrogate "Grandma's House," serving a family-style Thanksgiving meal, we'd love to know all the details of how guests enjoy Thanksgiving at your B&B.
  • Christmas tours: We will again be featuring holiday open house tours this year (click to see last year’s article), so please tell us about upcoming plans, plus how you plan to package the holidays for your guests.
  • Valentine’s Day: The media is always hungry for romantic pieces in February, and we are going to be promoting the best places to Seduce your Significant Other. Please nominate yourself. We’ll need some great stories to enhance your romantic amenities, since that’s the best way to get some ink. Do you have any entertaining “Pop the Question” anecdotes? Elopements? Surprise romance getaways, where one spouse “kidnaps” the other to a special escape? Make sure your nomination includes a story about why you’re the best place to seduce or be seduced. Tell it all to Marti.Mayne@BedandBreakfast.com.

Publicity Leads

As a service to our members, BedandBreakfast.com will be alerting you as we learn about upcoming publicity leads. We regret that we cannot respond to every email you send, but are very grateful for the excellent response. We’ll be listing the responses in the Recent Publicity section below, and/or including them in our Press Room. Watch for emails with this subject line: “Urgent: Publicity Lead from BedandBreakfast.com.” Depending on the assignment, these leads will be distributed to inns in a specific region or more widely.

Special Promotions

One of the best ways to promote your property is to attract media and consumer attention with inviting seasonal promotions. And the easiest place to publicize them is on our Special Deals page. Here's how:

Here's the free deal for Silver members and up:

  • Log in with your property ID and password, then click the "specials" link on the left-hand side of the page.
  • Under "Special Summary," click the theme of your choice (see below) and combine a promotional rate with whatever tempting treats or special event tickets your guests might enjoy--it's up to you.
  • Remember that creative offerings are more likely to attract media attention -- they make a better story.
  • To see the specials that have already been posted by your fellow innkeepers, visit our Specials page and click the drop down box marked "Select Special."

Bronze member??? Don't miss out on these specials. Try our 100 percent risk-free upgrade guarantee.

Recent Publicity

Frommers.com told their 500,000 subscribers that “www.BedandBreakfast.com" is the best place to find where you want to stay. … The site has a wide variety of search functions and good maps to help you find the place that suits you best. … Look for "Special B&B Deals" for last-minute offers from inns and B&Bs worldwide.” The special offers from six member inns were described in detail. Click here to read the full article.

Sioux City Journal recommended that their readers visit BedandBreakfast.com to “shop for last-minute rates by state or county. These bargains can be up to half-off the usual rates.” July, 2002

Travel Weekly, the major publication for travel agents, explained that agents can book “thousands of hotels, villas, resorts, B&Bs, and condominiums that previously weren’t available to them, and receive 10% commission,” because “WorldRes.com [BedandBreakfast.com’s parent company] is making its independent properties available to travel agents through the major GDSs.” August, 2002. The San Mateo County Times covered the same ground, featuring the Mill Rose Inn in Half Moon Bay in the process.

Chicago Daily Herald told their readers that “BedandBreakfast.com is an ideal first stop for last-minute inn-goers. Visit BedandBreakfast.com, then click on "Special B&B Deals," and you'll be treated to last-minute offers from inns and bed-and-breakfasts worldwide. August, 2002

Writing for the Miami Herald, Everett Potter, of WaytoGo! Features, followed Marti Mayne’s recommendation, and suggested the Wildflowers Inn in North Conway NH as a place to go to see fall foliage.

Sundancers West ran the full text of BedandBreakfast.com’s press release featuring special programs for train-loving inngoers.

The Post-Standard of Syracuse, NY noted that “BedandBreakfast.com has named Ruah Bed & Breakfast in Hague-on-Lake George in the Adirondacks one of America's top undiscovered inns.

Chicago Tribune: In an article on Michigan’s Leelanau Peninsula, BedandBreakfast.com was mentioned as a source of information on Falling Waters Lodge.

This Month's Sponsor

Gift Certificates
Ocean View B&B, Kennebunk Beach, ME

Over 35,000 inngoers were sent an email with this photo, inviting them to purchase BedandBreakfast.com gift certificates. We need new photos for fall foliage and Christmas, so email your photos to InnkeeperNews. The image should be clear and simple, so it’s still attractive in the small size shown above. URL links or small JPEG images only! Sign up today.

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Time to move on? Sell your property by listing it on the leading Internet site for bed and breakfasts and inns, BedandBreakfast.com, visited by thousands of inngoers every day! "BedandBreakfast.com was responsible for excellent exposure, and sold my listing in just three weeks.” Donald Hoffman, Thompson & Riley Ltd., Lexington, KY  Read more

Online Bookings
The Internet gives you the opportunity to interact with potential customers in a variety of settings, from search engines to tourism websites, from specialized inn directories to major online travel services. Taking real-time, online reservations is the most effective way to transform your Internet presence from an informational resource into a 24/7 sales engine.  Read more

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