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Busy season coming to an end? Help keep those rooms occupied with Featured Property ads for nearby cities and regions,
starting at just a penny per page view! Tracking statistics detail both page impressions and click-throughs.
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We've just made it easier to tell when a page is available for a Featured Property ad. If there’s no ad on a city, regional,
or state page, that space could be yours for as little as a penny per page view. This is a remarkably cost-effective way to
reach highly qualified prospects!
How do I start?
Start promoting your property by logging in with your property number and password at Feature my Property on
BedandBreakfast.com. Read and agree to the Terms and Conditions. Once you have completed these steps, just
follow the easy-to-read links to access areas where you can deposit funds, view and/or edit bids, view
statistics on past bids, and view all the available cities, states, and regions.
Enhance your Featured Property ad with 50-character marketing message
Diamond District Breakfast Inn
(Lynn, Massachusetts) Historic Inn near Boston, Salem and beach
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We've added a free enhancement to maximize the effectiveness of your Featured Property ad: A 50-character
marketing message. Create a message that will encourage potential guests to click through and pick up the
phone. Here are some ideas:
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- Fantastic midweek specials! (30 characters)
- Third night free midweek! (27 characters)
- Ultimate Romance Packages (27 characters)
- Breakfast in bed; you deserve it! (35 characters)
- Treat yourself to affordable luxury (37 characters)
You can only run one marketing message at a time (regardless of the number of Featured Property ads you may have),
but you can change it as often as you like.
If you don't already have a "marketing hook" to entice travelers to learn more about your property, create one with
these goals in mind:
- Set your property apart from the competition
- Create a mood appropriate to your property
- Resonate with the guests' own fantasies
- Inspire readers to want more information
- Sketch a word picture that complements your photograph
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Which inns benefit from Featured Properties?
* Alphabetically challenged B&Bs: Your listing may not catch travelers'
attention, because it falls too far down the page.
* Geographically challenged B&Bs: Your B&B may be in an undiscovered
area; run a Featured Property ad in the better-known town or region.
* Financially challenged B&Bs: Boost your visibility without breaking the
bank.
* Seasonally challenged B&Bs: Drive additional traffic to your site or
listing only when you need the business.
* Customer-challenged B&B: Pop your ad into place only when you want to
fill a last-minute cancellation, then pull it as soon as you've booked the
room.
Placing a value on your site visitors
You can determine how much to bid for a Featured Property ad by calculating your
conversion rate. For example, if you get two bookings for every 100 visitors to
your home page (a 2% conversion rate), for an average of $300 per booking (2
nights at $150 per night) you have $600 in revenue for those 100 visitors. In
this example, the value of each visitor is $6. Driving traffic to your Web site
is an effective way to get "heads in the beds" as long as it doesn't exceed
your break-even cost-or in this case, $6.
Frequently
asked questions
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 Timberwolf
Creek B&B, Maggie Valley, NC
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Upcoming gift certificate promotions will feature inns decorated for the
holidays. Email your photos to InnkeeperNews. The image should be clear and
simple, so it’s still attractive in the small size shown above. We need photos
that convey the charm and romance of a B&B getaway. URL links or small JPEG
images only!
Sign up today.
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For your protection, your traffic statistics and member information are shown only
in the email we sent you. For more details, please log in with your property ID
and password. Can't remember your password?
Click here, then enter your property ID and we'll email it to you.
Don't like your password? Once you're logged in to Home Base, just click
"Change Password" (first item in the left-hand column), and choose another
that's easier to remember.
More information
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Time to move on? Sell your property by listing it on the leading Internet site
for bed and breakfasts and inns, BedandBreakfast.com.
Email us today and we'll put you on our special offer mailing list. "BedandBreakfast.com
was responsible for excellent exposure, and sold my listing in just three
weeks.” Donald Hoffman, Thompson & Riley Ltd., Lexington, KY Read
more
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The Internet gives you the opportunity to interact with potential customers in
a variety of settings, from search engines to tourism websites, from
specialized inn directories to major online travel services. Taking real-time,
online reservations is the most effective way to transform your Internet
presence from an informational resource into a 24/7 sales engine. Read
more
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