2008 PAII Conference and Trade Show

Think there is nothing new under the innkeeping sun?
Think again.

• Internet marketing is evolving more rapidly than ever before—what are you doing to move your website toward Web 2.0?
• Do you use viral marketing?
• Do you know how to get PR coverage in online travel publications?
• How do the latest hotel trends affect your business?
• Are you attracting new guests from younger generations?
• What is it that inns with drastically increased occupancy rates know—that you don’t?

The annual PAII Conference is the very best place for innkeepers to find out what’s new under the innkeeping sun and how to respond so that their businesses thrive. You should attend the PAII Conference for the invaluable educational program with ideas for increasing revenue, decreasing expenses, and making your guests happier; the incredible Trade Show where you can find new vendors and save money; and the warm camaraderie of spending a few days with other innkeepers from all over the country.

Here are a couple of examples of what’s new that affects your business and what you’ll find at the 2008 PAII Conference to address it.

Web 2.0, Web 2.0, Web 2.0
If Internet marketing is the biggest thing ever to hit the B&B industry, Web 2.0 is a very close second. Your guests are using Web 2.0, are you? Do you know what Web 2.0 is and how to incorporate it into your Internet marketing plan? Susan Sweeney, Internet Marketing Expert and author of eight Internet marketing books, will explore the best new Web 2.0 tools and strategies to increase new reservations and repeat business in Thriving in a Web 2.0 World.

Are you still resisting reviews? Sandy Soule from BedandBreakfast.com and an innkeeper who is a “Local Advisor” for TripAdvisor, will show you how to use reviews to increase website traffic, reservations, referrals, and repeat bookings in Reviews: Harness the Power!

Many other workshops include Web 2.0 information that will help you improve the effectiveness of your Internet marketing.

“We launched a completely new website shortly after the conclusion of the PAII Convention in Myrtle Beach, SC. While site work had been underway for months, we were able to incorporate numerous valuable tips acquired during general sessions, breakouts and vendor meetings at the PAII Convention. The result is that bookings are up 200% over same time last year. The website has much to do with this, and my PAII conference time was very well spent.” – Jeffrey Anderholm, The Bass Cottage Inn, Maine

Global, Cultural, and Travel Trends
The world is an ever-changing environment in which you are doing business. The current exchange rate, for instance, is bringing more international visitors to the United States. What are you doing to bring them to your door? Opening keynote speaker Daniel Levine, global trends consultant and founder of the Avant-Guide series of travel guides, will zoom out to show you a big cultural trends picture so that you can respond in innovative ways and gain a competitive edge. To focus a little closer to home, Berkeley Young, who has been researching travel and tourism for 20 years, will discuss Trends Driving Demand for Travel to Small Communities. You’ll leave both sessions with a broader understanding of your potential for growth in the travel market.

The Changing Financial Climate
The mortgage financial crisis and real estate inflation are affecting many inns’ financial health. Crisis in the Mortgage Industry and How It Affects Your Inn, presented by a realtor and a lender, will provide current solutions for inn buyers, inn sellers, and innkeepers who need help dealing with refinancing. Valuations from the Four Corners is a perennial conference favorite; experts from different geographic areas analyze data on inn sales in their regions. Find out what’s changing that affects your inn’s value.

Master Innkeeper Level Workshops
Longtime innkeepers sometimes think that there is nothing more to learn and that the PAII Conference is for beginners. Not true! Innkeepers with more than seven years’ experience accounted for almost one-third of the attendees at the last PAII Conference.

The Master Innkeeper Level workshops in Anaheim include Tracking and Interpreting Financial Indicators, New Innovations in PR, Yield Management, and Using Ethical Wisdom, among others. Workshops designated as appropriate for “All Levels” of innkeepers are also valuable to longtime innkeepers.

“We found this to be very energizing, which was exactly what we needed. We have been innkeepers for 11 years and need to be making changes to keep up with the 21st century. The keynote speakers were great. The educational sessions were very helpful.” – Sue Sherman, Village Green Lodge, Ephraim, Wisconsin

More of What You’ll Find at the PAII Conference

• The Great Innkeeper Idea Fair, where innkeepers present their very best ideas, and you go home with great new tips to help you run a more successful business.
• State of the Industry Panel with leading industry leaders discussing the most important factors affecting B&Bs and where the future is headed.
• 65+ workshops on Marketing, Food, Legal & Financial, Operations, Technology, and Staff issues.
• Trade show with 80+ exhibitors who cater to innkeepers; products and services range from Internet directories and website designers to linens, tea, insurance and robotic vacuums. Many vendors offer show specials that save conference attendees money.
• Social and Networking Events that mean plenty of time to visit with other innkeepers—the only people who truly understand exactly what you do.
• PAII’s Big Birthday Bash! Celebrate 20 years of supporting innkeepers at a birthday party with special honored guests Pat Hardy and Jo Ann Bell, co-founders of PAII.

Great Ratings from Innkeepers
You owe it to yourself and your business to find out why 99% of the attendees at the 2007 PAII Conference rated the overall event "Excellent" or "Good." That means that innkeepers of all levels of experience find it valuable. Don’t let another year go by without finding out what the buzz is about! Register now for the largest event anywhere, created especially for innkeepers.

For more information and to register: www.paiiconference.org or call the PAII office at 800-468-7244.

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