|
Question for our next issue:
What have you learned by staying at other B&Bs, hotels, and/or motels that have
helped you improve your inn?
Email your responses to InnkeeperNews@BedandBreakfast.com.
If we publish your comments, we'll thank you with a $25 credit in our Featured
Properties Auction program!
We Asked: Last-minute
bookings have changed the business. How have you responded?
|

Queen Victoria, Cape May, NJ
|
Innkeepers responded to the trend to last-minute bookings with a variety of
creative strategies, including giving past guests incentives to book in
advance, value-added off-season packages, and procrastinator's website specials
and emails. A number of innkeepers emphasized that although their last-minute
rates have helped to "get heads in the beds," it's important to remind
travelers that these rates are non-cancelable.
|
|
|
Joan Wells explains that her advance booking incentive program system helps
book a significant number of peak season guest rooms a year in advance. "We
have a sheet in each guest room information book that explains the program.
When guests say they want to book in advance, we pull out our worksheet with
blanks for arrival and departure date, cancellation date, name of room, number
in party, number of nights and rate. We use pressure sensitive paper, so we
keep one copy of the completed form and give one to the guest. With this
system, guests are guaranteed the room of their choice; the current year's rate
for next year's room; and a 5% discount off the total stay if they pay their
deposit by check before their departure (or 3% by credit card) or within seven
days of making the reservation." Joan Wells , Queen Victoria, Cape May, NJ
David Lieberman writes: "We certainly are experiencing the 'Last Minute'
phenomenon. Last year at this time we saw advance time cut from two months to
two weeks, now it's more like two days! We have a great procrastinators'
special -- it's our "Spontaneity Club," offering 15% discounts on reservations
made on-line no more than two weeks in advance. We're also moving into our
winter rates, starting November 1st, and provide a mid-week special: after the
first night at full rate, additional nights are 50% off. We're trying to
attract return guests with a "Rewards" promotion -- unique gifts that increase
in value as the quality of room and length of stay increase. We've also added
three new winter packages, combining discounted lodging with 1) dinner, 2) wine
tasting, or 3) massage/body treatments. Our newsletter (sent both by post and
email) includes an Email Sweepstakes, encouraging people to send us their
e-mail addresses. All who respond receive a $25 gift certificate good on any
stay within 6 months. We're averaging 20-30 new addresses per week. The first
winners upgraded to a large suite and extended their stay to three nights. Talk
about a winner!" David Lieberman, Elk Cove Inn, Elk, CA
Jean Barton is celebrating a successful partnership among local B&Bs,
restaurants, attractions, and our visitors' center. "A PR person helped our
group get some great publicity for this package that runs through November
through April, and offers a 20% discount for a two-night stay, plus many other
benefits. We had people calling this August to see what this year's package was
going to be! By mid-October I already had four bookings - and this was before
we did any promotion work! The availability calendar on our website has also
made a tremendous difference. More people now call knowing what nights and even
what room they want, and are ready to book! Jean Barton, Celebrations Inn,
Pomfret, CT
|
|
|
 |
 |
 |
Thorwood
Historic Inns, Hastings, MN
|
Pam Thorsen, Thorwood Historic Inns sent us a note about the guests who
redeemed their BedandBreakfast.com Gift Certificates at her inn: "What a
wonderful opportunity. The guests were an absolute delight, plus they spent
another $100 with us for food and massage. Thank you!"
Sign up today.
|
|
For your protection, your traffic statistics and member information are shown only
in the email we sent you. For more details, please log in with your property ID
and password. Can't remember your password?
Click here, then enter your property ID and we'll email it to you.
Don't like your password? Once you're logged in to Home Base, just click
"Change Password" (first item in the left-hand column), and choose another
that's easier to remember.
More information
|
Time to move on? Sell your property by listing it on the leading Internet site
for bed and breakfasts and inns, BedandBreakfast.com.
Email us today and we'll put you on our special offer mailing list. "BedandBreakfast.com
was responsible for excellent exposure, and sold my listing in just three
weeks.” Donald Hoffman, Thompson & Riley Ltd., Lexington, KY Read
more
|
According to PhoCusWright's Online Travel Market Update 2001-2005, online hotel
reservations in the U.S. are expected to grow 114 percent to $9 billion by 2003
over 2001. According to Forrester Research, online hotel bookings will more
than double over the next four years, to $7.7 billion from $3.8 billion.
Taking real-time, online reservations is the most effective way to transform
your Internet presence from an informational resource into a 24/7 sales engine.
Read
more
|
|