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Still haven't tried Featured Property ads? Nearly 500 innkeepers are using these
easy, affordable, and fun auctions to drive traffic to their home pages,
starting at just a penny per page view! Tracking statistics detail both page
impressions and click-throughs. Don't miss out!
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We've just made it easier to tell when a page is available for a Featured
Property ad. If there’s no ad on a city, regional, or state page, that space
could be yours for as little as a penny per page view. This is a remarkably
cost-effective way to reach highly qualified prospects!
How do I start?
Start promoting your property by logging in with your property number and
password at Feature my Property on BedandBreakfast.com. Read and agree to the
Terms and Conditions. Once you have completed these steps, just follow the
easy-to-read links to access areas where you can deposit funds, view and/or
edit bids, view statistics on past bids, and view all the available cities,
states, and regions.
Enhance your Featured Property ad with 50-character
marketing message
Don Gaspar Inn
(Santa Fe, New Mexico) Old Santa Fe's historic bed & breakfast inn.
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We've added a free enhancement to maximize the effectiveness of your Featured
Property ad: A 50-character marketing message. Create a message that will
encourage potential guests to click through and pick up the phone. Here are
some ideas:
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Fantastic midweek specials! (30 characters)
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Third night free midweek! (27 characters)
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Ultimate Romance Packages (27 characters)
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Breakfast in bed; you deserve it! (35 characters)
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Treat yourself to affordable luxury (37 characters)
You can only run one marketing message at a time (regardless of the number of
Featured Property ads you may have), but you can change it as often as you
like.
If you don't already have a "marketing hook" to entice travelers to learn more
about your property, create one with these goals in mind:
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Set your property apart from the competition
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Create a mood appropriate to your property
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Resonate with the guests' own fantasies
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Inspire readers to want more information
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Sketch a word picture that complements your photograph
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Which inns benefit from Featured Properties?
* Alphabetically challenged B&Bs: Your listing may not catch travelers'
attention, because it falls too far down the page.
* Geographically challenged B&Bs: Your B&B may be in an undiscovered
area; run a Featured Property ad in the better-known town or region.
* Financially challenged B&Bs: Boost your visibility without breaking the
bank.
* Seasonally challenged B&Bs: Drive additional traffic to your site or
listing only when you need the business.
* Customer-challenged B&B: Pop your ad into place only when you want to
fill a last-minute cancellation, then pull it as soon as you've booked the
room.
Placing a value on your site visitors
You can determine how much to bid for a Featured Property ad by calculating your
conversion rate. For example, if you get two bookings for every 100 visitors to
your home page (a 2% conversion rate), for an average of $300 per booking (2
nights at $150 per night) you have $600 in revenue for those 100 visitors. In
this example, the value of each visitor is $6. Driving traffic to your Web site
is an effective way to get "heads in the beds" as long as it doesn't exceed
your break-even cost-or in this case, $6.
Frequently
asked questions
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 Thorwood
Historic Inns, Hastings, MN
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Pam Thorsen, Thorwood Historic Inns sent us a note about the guests who
redeemed their BedandBreakfast.com Gift Certificates at her inn: "What a
wonderful opportunity. The guests were an absolute delight, plus they spent
another $100 with us for food and massage. Thank you!"
Sign up today.
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For your protection, your traffic statistics and member information are shown only
in the email we sent you. For more details, please log in with your property ID
and password. Can't remember your password?
Click here, then enter your property ID and we'll email it to you.
Don't like your password? Once you're logged in to Home Base, just click
"Change Password" (first item in the left-hand column), and choose another
that's easier to remember.
More information
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Time to move on? Sell your property by listing it on the leading Internet site
for bed and breakfasts and inns, BedandBreakfast.com.
Email us today and we'll put you on our special offer mailing list. "BedandBreakfast.com
was responsible for excellent exposure, and sold my listing in just three
weeks.” Donald Hoffman, Thompson & Riley Ltd., Lexington, KY Read
more
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According to PhoCusWright's Online Travel Market Update 2001-2005, online hotel
reservations in the U.S. are expected to grow 114 percent to $9 billion by 2003
over 2001. According to Forrester Research, online hotel bookings will more
than double over the next four years, to $7.7 billion from $3.8 billion.
Taking real-time, online reservations is the most effective way to transform
your Internet presence from an informational resource into a 24/7 sales engine.
Read
more
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