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March, 2003

Promoting the Industry

Sandy Soule

Marti Mayne

Tim Wilson

Sandy Soule, Marti Mayne, and Tim Wilson will be attending the Sunshine Conference in Orlando, Florida and will be leading workshops on a variety of publicity, marketing, and advertising-related issues. We look forward to seeing you there!


Special Promotions

One of the best ways to promote your property is to attract media and consumer attention with inviting seasonal promotions. And the easiest place to publicize them is on our Special Deals page.

Here's the free deal for Silver members and up:

  • Log in with your property ID and password, then click the "specials" link on the left-hand side of the page. Under "Special Summary," click the theme of your choice (ski deals, labyrinths, romance, bird watching packages, B&Bs for lighthouse fans, cooking schools at your inn) and combine a promotional rate with whatever tempting treats or special event tickets your guests might enjoy--it's up to you.
  • Remember that creative offerings are more likely to attract media attention -- they make a better story.
  • To see the specials that have already been posted by your fellow innkeepers, visit our Specials page and click the drop down box marked "Select Special."


  • Bronze member??? Don't miss out on these specials. Try our 100 percent risk-free upgrade guarantee.

    Publicity Leads

    As a service to our members, BedandBreakfast.com will be alerting you when we're working on potential stories. We regret that we cannot answer to every email you send, but are very grateful for the excellent responses. When responding, please don't forget to include your website, complete address, and telephone. Unfortunately, tight deadlines don't allow us the luxury of playing Sherlock Holmes to figure out who and where you are! Here's a sample of the signature that should be on every email you send:

    John & Mary Smith
    Dew Drop Inn B&B
    101 Enchantment Lane
    Upper Paradise, CO 80202
    800-Stay-Inn; 303-274-2800
    mailto:Relax@Dewdropinn.com
    www.dewdropinn.com


    BedandBreakfast.com Publicizes Its Members

    Working cooperatively with BedandBreakfast.com can have great results for us all. Here's what Wendy & Sharon of the Two Sisters Inn, Manitou Springs, CO, wrote: "Thanks for your wonderful promotional efforts. Our package was such a success with all the great publicity you helped us receive both through Frommer's and the Denver Post that the weekend was sold out almost instantly, and we were able to pass the overflow onto other B&B's here in town. Thanks for being in our corner!"

    Anita Gill, of Harborlight Guest House, Cape Carteret, NC, writes: "Marti Mayne has given more than 100 % to help me in a quest for possible exposure on NBC's Today Show, in response to a media request for a Best Places To Propose segment." Although the Today Show effort was not successful, the Harborlight was able to convince a local TV station to cover their inn by publicizing the fact that they were named as one of BedandBreakfast.com's top undiscovered inns, combined with a feature in Coastal Living.

    The Rochester Business Journal interviewed Susan Alvarez of the Edward Harris House in Rochester, NY, and quoted Eric Goldreyer, plus a survey completed by BedandBreakfast.com on industry trends.

    The Courier Journal of Crescent City, FL, profiled Freda Leighton of the Dream Chaser Inn, who noted that many guests find her on line through BedandBreakfast.com. The Old Marshall House in Tennessee was featured in six Arkansas newspapers after Marti Mayne arranged for a writer to stay with them. About.com's Go New England featured the Sunset Hill House (Sugar Hill, NH), a result of a BedandBreakfast.com press release on romantic getaways.


    BedandBreakfast.com Gets Publicity

    We are delighted with the response from both our members and the media to our publicity leads and subsequent press releases. During the months of January and February, we scored 10,883,320 impressions from a variety of TV programs, websites, radio stations, newspapers and magazines. You can read all current press releases online.

    The Sacramento Bee quoted Sandy Soule in an article about visiting inns at Christmas, and BedandBreakfast.com was noted as a good source for lodging information.

    Lovetripper.com posted BedandBreakfast.com's entire release about Christmas travel specials.

    Frommer's MSNBC mentioned BedandBreakfast.com Hot Deals as a good source for last-minute bargains.

    The Chicago Sun Times described BedandBreakfast.com Hot Deals and listed four current examples.

    The Daily Herald covers about 25 Chicago area suburbs. The article explained that "it's possible to stay at elegant B&Bs and not break the bank. One way is to sign up for BedandBreakfast.com Hot Deals…" Author Judy Babcock White went on to list several enticing sample Hot Deals in the Chicago area and beyond. The same newspaper group recommended Hot Deals for affordable one-tank getaways.

    Patricia Rodriguez, travel editor for the Fort Worth Star-Telegram recommends the specials and last-minute offers she finds on BedandBreakfast.com.

    Travel Tech writer Michael Shapiro of the San Francisco Chronicle recommends BedandBreakfast.com if you're looking for an online B&B directory, while Air Tran Arrivals continues to list BedandBreakfast.com as a key pick for travelers, and Bottom Line Personal included BedandBreakfast.com among their list of "Very Useful Websites."

    This Month's Sponsor
    White Stone Marketing

    Online Trade Show
    Click to visit our newest vendor members: More vendor info...

    Gift Certificates
    Inn at Round Barn Farm, Waitsfield, VT
    We'll soon be sending a promotional email to boost gift certificate sales for weddings and anniversaries. If you'd like your B&B to be featured this year, send your favorite wedding or honeymoon photo to InnkeeperNews. To join the 2500 participating inns, just log in to your home base with your property ID and password, then click Gift Certificate Program.

    Traffic statistics
    More information

    Member Information
    For your protection, your traffic statistics and member information are shown only in the email we sent you. For more details, please log in with your property ID and password. Can't remember your password? Click here, then enter your property ID and we'll email it to you. Don't like your password? Once you're logged in to Home Base, just click "Change Password" (first item in the left-hand column), and choose another that's easier to remember. More information

    Inns for Sale
    Time to move on? Sell your property by listing it on the leading Internet site for bed and breakfasts and inns, BedandBreakfast.com. Email us today and we'll put you on our special offer mailing list. Read more

    Online Bookings
    Taking real-time, online reservations is the most effective way to transform your Internet presence from an informational resource into a 24/7 sales engine.  Read more

    Innkeepers Information Center
    Need more info? You’ll find lots of forms, tutorials, and educational articles on our site for your convenience.


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