| Advertising Auctions |
Brass Lantern Inn Stowe, VT
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Inn of the Month Auctions are a brand-new way for you to promote your property.
Being the Inn of the Month gives your B&B or inn maximum exposure by
making it the top-listed property on the search results page for your city/town
on the BedandBreakfast.com website. Depending on your marketing needs, you may
participate in Inn of the Month Auctions to either supplement or alternate with
your Featured Property Auction ads.
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Participating in an online auction sounds a lot more intimidating that it really
is. If you can click your mouse and can type with two fingers, you can do it.
Here are the basics:
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Online auctions are easy:
Log in with your password and ID. Can't remember your password?
Click here, then enter your property ID and we'll email it to you. From
your Home Base, click either Featured Property Auctions or Inn of the Month
Auctions. Click the buttons to get an idea of how they work, accept the terms
& conditions (sorry, our lawyers make us do it), enter your credit card
numbers, and it's ready, steady, go!
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Marketing messages enhance your photos: Both
Featured Property and inn of the Month ads include your main photo on
BedandBreakfast.com as well as a marketing message. Make sure you have a great
photo to drive traffic, then use your marketing message to encourage potential
guests to click through to your website and reserve a room.
Click here for copy suggestions.
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Detailed statistics help you tell if your ads are working:
Although marketing gurus tell us customers need multiple message exposures
before they will take action, tracking statistics will show you both numbers
and percentages of page impressions and home page click-throughs.
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Placing a value on site traffic: You can
determine how much to bid by calculating your conversion rate. In other words,
the number of visitors to your home page who make reservations.
More info
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Which auction is best for me? Depending on the
time of year, seasonal demand, and your marketing needs and budget, you may
prefer Featured Property ads over Inn of the Month, or vice versa.
Featured Property Advertising offers you:
Instant gratification - your ad goes up immediately if you're the high
bidder.
Greater flexibility in placement - you can place an ad on virtually any
city, region, or state page you wish
24-hour access - you can start or stop your ad at any time
Lower initial costs - Your minimum starting deposit for Featured
Property Auctions is just $25; with many positions still available at a penny a
page view, your investment can go a very long way.
Inn of the Month Advertising offers you:
A month in the top spot - you own the top position in your city/town for
the entire month if you win the auction.
Fixed costs - If you win the auction, you'll know on the last day of the
preceding month how much it will cost you to maintain the top position.
Greater control - By analyzing your booking patterns, you can identify
the months where investing in an Inn of the Month ad would be most beneficial.
More
information about Featured Property Auctions
Frequently Asked Questions about Featured Property Auctions
More
information about Inn of the Month Auctions
Frequently
Asked Questions about Inn of the Month Auctions
Marketing messages enhance your photos
Take the time to develop some effective marketing messages that will enhance
your photos, and entice potential guests to click through to your own home page
and pick up the phone or reserve online. Featured Property ads have a
50-character limit; Inn of the Month ads allow for 40 characters on two lines
(spaces included). Here are some ideas:
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Fantastic midweek specials! (30 characters)
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Third night free midweek! (27 characters)
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Ultimate Romance Packages (27 characters)
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Breakfast in bed; you deserve it! (35 characters)
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Treat yourself to affordable luxury (37 characters)
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Country setting, in-town convenience (39 characters)
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The perfect base for exploring [area] (39 characters)
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Treat yourself to affordable luxury (37 characters)
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You can only run one marketing message at a time on a Featured Property ad, and
another on an Inn of the Month ad, but you can change them as often as you
like.
If you don't already have a "marketing hook" to entice travelers to learn more
about your property, create one with these goals in mind:
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Set your property apart from the competition
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Create a mood appropriate to your property
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Resonate with the guests' own fantasies
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Inspire readers to want more information
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Sell your destination
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Placing a value on your site visitors
You can determine how much to bid for a Featured Property ad by calculating your
conversion rate. For example, if you get two bookings for every 100 visitors to
your home page (a 2% conversion rate), for an average of $300 per booking (2
nights at $150 per night) you have $600 in revenue for those 100 visitors. In
this example, the value of each visitor is $6. Driving traffic to your Web site
is an effective way to get "heads in the beds" as long as it doesn't exceed
your break-even cost-or in this case, $6. If your conversion rate seems too
low, you may want to upgrade the design, photos and/or content of your home
page.
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| This Month's Sponsor |
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| Gift Certificates |
Inn at Round Barn Farm, Waitsfield, VT
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We'll soon be sending a promotional email to boost gift certificate sales for
weddings and anniversaries. If you'd like your B&B to be featured this year,
send your favorite wedding or honeymoon photo to
InnkeeperNews. To join the 2500 participating inns, just
log in to your home base with your property ID and password, then click Gift
Certificate Program.
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| Member Information |
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For your protection, your traffic statistics and member information are shown only
in the email we sent you. For more details, please log in with your property ID
and password. Can't remember your password?
Click here, then enter your property ID and we'll email it to you.
Don't like your password? Once you're logged in to Home Base, just click
"Change Password" (first item in the left-hand column), and choose another
that's easier to remember.
More information
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| Inns for Sale |
Time to move on? Sell your property by listing it on the leading Internet site
for bed and breakfasts and inns, BedandBreakfast.com.
Email us today and we'll put you on our special offer mailing list.
Read
more
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| Online Bookings |
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Taking real-time, online reservations is the most effective way to transform
your Internet presence from an informational resource into a 24/7 sales engine.
Read
more
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| Innkeepers Information Center |
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Need more info? You’ll find lots of forms, tutorials, and educational articles
on our site for your convenience.
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