Marketing for Masters
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Easy as XYB: The New Marketing Alphabet
for Savvy Innkeepers
We took one of Sandy Soule's most popular
conference presentations and adapted it for the newsletter. Read more... |
About Our Sponsor
The
B&B and Country Inn Marketplace is hosting its 8th Annual Seminars at Sea
cruise, Jan. 11-19, 2008. Join your fellow innkeepers and bask in the
sun for eight days on a memorable marketing cruise aboard the Norwegian Star
sailing from Los Angeles to the Mexican Riviera.
Keynote speakers include BedandBreakfast.com's own Sandy Soule, and Robert Chiasson and Dominique
Lavigeur from Moka Pyjama in Quebec. These marketing seminars are packed
with information and ideas, plus you will be able to share the experiences
of other innkeepers from different parts of the United States and Canada.
The presentations are entertaining and informative – in a high-tech, big
screen format that is both motivational and educational! Contact Mariette
and Claude Gagne at 800-871-8977 or
innsales@charter.net for more information and to register. The earlier
you book, the better your cabin location will be.
Our Members Speak Out
You were asked:
What
are some of your breakfast-time triumphs and disasters? Please share
challenges and creative solutions to problems of serving times and styles,
special dietary needs, menus, and more. Read more...
Question for July/August:
Health insurance might not be fun to think about,
but it's a necessity, and a question we are often asked. What
can you share with other innkeepers about to find the best
policy at the best price?
Online Reservations

The Queen, A Victorian Bed and
Breakfast, in Bellefonte, PA, is
live on Expedia.com! |
Participation in
BedandBreakfast.com Online Reservations is now offered to inns worldwide!
Read more...
“Since joining
BedandBreakfast.com, my membership and the online reservations
program have absolutely worked. I had a 91.5% increase in occupancy
and a 66% increase in income over the previous year. In addition, my
membership paid for itself in the first week upon joining.” Nancy
Noll,
The Queen, A Victorian Bed and Breakfast,
Bellefonte, PA |
Promoting the Industry
We're looking for great packages for "adult camps" and guy-friendly B&Bs,
and information about how you make your inn business traveler-friendly.
Don’t forget to post your free gas specials for a chance at great media
pick-up.
Ask the Pros: What’s all the talk about photography? Why is it so
important?
Read more...
Recipe of the Month
Summer
Veggie Pie: Do you return home from visiting friends with a backseat full of
summer squash and other garden-fresh treats? Try this vegan recipe for a
delicious breakfast.
The recipe...
Featured Review on BedandBreakfast.com
Do reviews really help a property? We looked
at two different cities and compared nearby inns that had five or more
reviews, to those that didn't. The properties were comparable in
membership level, size, rates, etc., so we were comparing apples to
apples. We found that properties with reviews received from 50% to
triple the traffic to their detailed listing. The takeaway?
Innkeepers who encourage reviews get more reservations.
About
Storybook Inn, Lake Arrowhead, CA:
"Living
at sea level all year and then driving up "the hill" was hair raising to
both of us. Exciting! When we arrived, we were blown away by the view, the
cool weather, and the uniqueness of the inn. Enjoyed every minute of it: the
restaurant, chef, views, the fireplace in the room, hiking, the shops
and the most of all the quite time looking 90 miles into the blue. Can't
wait to go back."
Storybook Inn does a great job of driving traffic to its reviews on
BedandBreakfast.com.
See what
they're doing...
Nearly 4,000 reviews are posted on BedandBreakfast.com! To learn more,
log in to your Home Base and click Reviews. If you would like
printed, postage-paid postcards to encourage your guests to post a review of your
inn, please email
Support@BedandBreakfast.com.
Travel Trends
We gather trade information and package
it into quick-to-read blurbs. Among the statistics: summer travel
trends, how shorter trips can mean more online business for you, and
user-generated content.
Read more…
Calendar of Events

Tim Wilson
and Sandy Soule visit with innkeepers at the PAII Conference. |
Recharge your innkeeping batteries at an upcoming
conference! Click here for a list of
upcoming events. Please
email us if your state
or regional conference is not on the list. Please
let us know as soon as possible if you would like to have a member of BedandBreakfast.com lead educational workshops at your 2007-2008
conferences. |
What topics would you like to see in the
newsletter? Let us know by emailing
Sandy@BedandBreakfast.com.
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This Month's Sponsor
Internet Intensives
BedandBreakfast.com, RezOvation and Expedia, Inc.
are hitting the road to bring you current and comprehensive information
about Internet marketing, online reservations, yield management, and
property management software.
Click here to see upcoming Intensives and
more information.
Have you updated the photos in your BedandBreakfast.com listing lately?
Summer is here, so take down the winter pictures and upload images of
green trees, flowers, and chairs on the water! Remember--the bigger the
photo, the better.
Gift Card Reseller Program
"Hi! I am interested in participating in selling the
Bed and Breakfast gift cards. Thanks for the opportunity to make more
money!" -- Karen Morella, Serendipity Bed and Breakfast

The BedandBreakfast.com Gift Card Reseller Program is coming in
July!
Click here for details. If you'd like to receive a free reseller kit, contact us at 800-462-2632 or
Support@BedandBreakfast.com.
Online Trade Show
Visit our vendor members!
Click here to view our Online Trade Show. Are you a vendor?
Click here to get featured!
Advertising Auctions
Featured Property and
Inn of the Month auctions are easy, affordable and effective ways to drive
traffic to your website.
Member Information
To update your entry, check your traffic statistics, and renew your membership,
please log in
with your property ID and password. Don't like your password? Once you're
logged in, click "Membership," select "Change Password," and choose another that's easier to remember.
More information
"We are only a very small B&B but your site is really helping us! Thanks."
Anne Dodege, 167 Water, Newburyport, MA
Inns for Sale

Innkeepers' Info Center
Need more
info? You’ll find lots of educational
articles on our site for your convenience.
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