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June 2007

Marketing for Masters

Easy as XYB: The New Marketing Alphabet for Savvy Innkeepers
We took one of Sandy Soule's most popular conference presentations and adapted it for the newsletter. Read more...

About Our Sponsor

The B&B and Country Inn Marketplace is hosting its 8th Annual Seminars at Sea cruise, Jan. 11-19, 2008. Join your fellow innkeepers and bask in the sun for eight days on a memorable marketing cruise aboard the Norwegian Star sailing from Los Angeles to the Mexican Riviera.

Keynote speakers include BedandBreakfast.com's own Sandy Soule, and Robert Chiasson and Dominique Lavigeur from Moka Pyjama in Quebec. These marketing seminars are packed with information and ideas, plus you will be able to share the experiences of other innkeepers from different parts of the United States and Canada. The presentations are entertaining and informative – in a high-tech, big screen format that is both motivational and educational! Contact Mariette and Claude Gagne at 800-871-8977 or innsales@charter.net for more information and to register. The earlier you book, the better your cabin location will be.

Our Members Speak Out

You were asked: What are some of your breakfast-time triumphs and disasters? Please share challenges and creative solutions to problems of serving times and styles, special dietary needs, menus, and more. Read more...
 
Question for July/August:
Health insurance might not be fun to think about, but it's a necessity, and a question we are often asked. What can you share with other innkeepers about to find the best policy at the best price?
 

Online Reservations


The Queen, A Victorian Bed and Breakfast, in Bellefonte, PA, is live on Expedia.com!
Participation in BedandBreakfast.com Online Reservations is now offered to inns worldwide! Read more...  
 

“Since joining BedandBreakfast.com, my membership and the online reservations program have absolutely worked. I had a 91.5% increase in occupancy and a 66% increase in income over the previous year. In addition, my membership paid for itself in the first week upon joining.” Nancy Noll, The Queen, A Victorian Bed and Breakfast, Bellefonte, PA

Promoting the Industry

We're looking for great packages for "adult camps" and guy-friendly B&Bs, and information about how you make your inn business traveler-friendly. Don’t forget to post your free gas specials for a chance at great media pick-up.

Ask the Pros: What’s all the talk about photography? Why is it so important?  Read more...
 

Recipe of the Month

Summer Veggie Pie: Do you return home from visiting friends with a backseat full of summer squash and other garden-fresh treats? Try this vegan recipe for a delicious breakfast. The recipe...


 

Featured Review on BedandBreakfast.com

Do reviews really help a property? We looked at two different cities and compared nearby inns that had five or more reviews, to those that didn't. The properties were comparable in membership level, size, rates, etc., so we were comparing apples to apples. We found that properties with reviews received from 50% to triple the traffic to their detailed listing. The takeaway? Innkeepers who encourage reviews get more reservations.


About Storybook Inn, Lake Arrowhead, CA:

"Living at sea level all year and then driving up "the hill" was hair raising to both of us. Exciting! When we arrived, we were blown away by the view, the cool weather, and the uniqueness of the inn. Enjoyed every minute of it: the restaurant, chef, views, the fireplace in the room,  hiking, the shops and the most of all the quite time looking 90 miles into the blue. Can't wait to go back."

Storybook Inn does a great job of driving traffic to its reviews on BedandBreakfast.com. See what they're doing...

Nearly 4,000 reviews are posted on BedandBreakfast.com! To learn more, log in to your Home Base and click Reviews. If you would like printed, postage-paid postcards  to encourage your guests to post a review of your inn, please email Support@BedandBreakfast.com.

Travel Trends

We gather trade information and package it into quick-to-read blurbs. Among the statistics: summer travel trends, how shorter trips can mean more online business for you, and user-generated content. Read more…

 

Calendar of Events


Tim Wilson and Sandy Soule visit with innkeepers at the PAII Conference.
Recharge your innkeeping batteries at an upcoming conference! Click here for a list of upcoming events. Please email us if your state or regional conference is not on the list. Please let us know as soon as possible if you would like to have a member of BedandBreakfast.com lead educational workshops at your 2007-2008 conferences.

 

What topics would you like to see in the newsletter? Let us know by emailing Sandy@BedandBreakfast.com.
 

This Month's Sponsor

Internet Intensives

BedandBreakfast.com, RezOvation and Expedia, Inc. are hitting the road to bring you current and comprehensive information about Internet marketing, online reservations, yield management, and property management software.

Click here to see upcoming Intensives and more information.
 

Have you updated the photos in your BedandBreakfast.com listing lately? Summer is here, so take down the winter pictures and upload images of green trees, flowers, and chairs on the water! Remember--the bigger the photo, the better.

 

Gift Card Reseller Program

"Hi! I am interested in participating in selling the Bed and Breakfast gift cards. Thanks for the opportunity to make more money!" -- Karen Morella, Serendipity Bed and Breakfast
            

The BedandBreakfast.com Gift Card Reseller Program is coming in July! Click here for details. If you'd like to receive a free reseller kit, contact us at 800-462-2632 or Support@BedandBreakfast.com.

 

Online Trade Show

Visit our vendor members! Click here to view our Online Trade Show. Are you a vendor? Click here to get featured!

Advertising Auctions

Featured Property and Inn of the Month auctions are easy, affordable and effective ways to drive traffic to your website.

Member Information

To update your entry, check your traffic statistics, and renew your membership, please log in with your property ID and password. Don't like your password? Once you're logged in, click "Membership," select "Change Password," and choose another that's easier to remember. More information

"We are only a very small B&B but your site is really helping us! Thanks." Anne Dodege, 167 Water, Newburyport, MA

Inns for Sale

Innkeepers' Info Center

Need more info? You’ll find lots of educational articles on our site for your convenience.


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