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When we say "only a penny per page view," we're not kidding. As of this writing, a one- or two-penny bid will get
you the Featured Property spot on such desirable city pages as Chicago, IL; Lexington and Louisville, KY:
Baltimore, MD; Bar Harbor and Freeport, ME; Boston or the Berkshires, MA; Charlotte, NC: Cape May, NJ; Cooperstown, NY;
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Cincinnati, OH; Mount Hood and Portland, OR: Philadelphia, PA: Block Island, RI; Charleston and
Hilton Head, SC: Nashville, TN; and Fredericksburg and San Antonio, TX. Don't miss out! Check out the bargains
available in your area.
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How do I start?
Start promoting your property by logging in with your property number and password at Feature my Property on
BedandBreakfast.com. Read and agree to the Terms and Conditions. Once you have completed these steps, just
follow the easy-to-read links to access areas where you can deposit funds, view and/or edit bids, view
statistics on past bids, and view all the available cities, states, and regions.
Enhance your Featured Property ad with 50-character marketing message
1802 House B&B Inn (Kennebunkport, ME) Historic and elegant country inn…serene
and quiet
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We've added a free enhancement to maximize the effectiveness of your Featured Property ad: A 50-character
marketing message. Create a message that will encourage potential guests to click through and pick up the
phone. Here are some ideas:
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- Fantastic midweek specials! (30 characters)
- Third night free midweek! (27 characters)
- Ultimate Romance Packages (27 characters)
- Breakfast in bed; you deserve it! (35 characters)
- Treat yourself to affordable luxury (37 characters)
You can only run one marketing message at a time (regardless of the number of Featured Property ads you may have),
but you can change it as often as you like.
If you don't already have a "marketing hook" to entice travelers to learn more about your property, create one with
these goals in mind:
- Set your property apart from the competition
- Create a mood appropriate to your property
- Resonate with the guests' own fantasies
- Inspire readers to want more information
- Sketch a word picture that complements your photograph
Some samples are noted below, taken from newspapers and magazines. While reading, try to create one for your B&B
that will evoke a distinct place and mood:
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| "How many ways can we steal your heart?" |
Lancaster County |
| "So close to everything, yet so far from the ordinary." |
The Mayflower Hotel, New York |
| "With every outgoing tide, feel the stress drift away." |
Amelia Island, Florida |
| "Amazing how a well-placed gazebo can change your outlook." |
CT River Valley & Shoreline, Connecticut |
| "Nature set the scene. Culture steals the show." |
The Berkshires, Massachusetts |
| "Where good things come in waves." |
The Lodge & Club, Florida |
| "Our landscape is unspoiled. Our visitors are anything but." |
New Hampshire |
| "Remote. Wild. Unbelievable." |
St. Pauls Island, Alaska |
| "Come to where the country begins." |
Boscobel Restoration, New York |
| "In a world of bigger, faster, glitzier…We proudly present none of
the above." |
Star Clippers [Too long, but so good] |
Marketing Essentials
Make your inn the exclusive "Featured Property" on BedandBreakfast.com for as
little as a penny per page view.
Feature your property on your city page, the page of a nearby city, your
regional and/or state page--it's your choice.
Inngoers can click through directly to your own Web site or to your listing on
BedandBreakfast.com--it's your choice
Which inns benefit from Featured Properties?
* Alphabetically challenged B&Bs: Your listing may not catch travelers'
attention, because it falls too far down the page.
* Geographically challenged B&Bs: Your B&B may be in an undiscovered
area; run a Featured Property ad in the better-known town or region.
* Financially challenged B&Bs: Boost your visibility without breaking the
bank.
* Seasonally challenged B&Bs: Drive additional traffic to your site or
listing only when you need the business.
* Customer-challenged B&B: Pop your ad into place only when you want to
fill a last-minute cancellation, then pull it as soon as you've booked the
room.
Placing a value on your site visitors
You can determine how much to bid for a Featured Property ad by calculating your
conversion rate. For example, if you get two bookings for every 100 visitors to
your home page (a 2% conversion rate), for an average of $300 per booking (2
nights at $150 per night) you have $600 in revenue for those 100 visitors. In
this example, the value of each visitor is $6. Driving traffic to your Web site
is an effective way to get "heads in the beds" as long as it doesn't exceed
your break-even cost-or in this case, $6.
Frequently
asked questions
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Time to move on? Sell your property by listing it on the leading Internet site
for bed and breakfasts and inns, BedandBreakfast.com, visited by thousands of
inngoers every day! 