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December/January 2006

Gift Certificate News

Many innkeepers have questions about BedandBreakfast.com Gift Certificates and The Bed and Breakfast Card. Please take a minute to review the program information, and to read the FAQ. To redeem either cards or certificates, log in to your Home Base and click on Certificates/Cards, then Redeem Certificates/Cards and click the appropriate button. If you’re not yet participating, you can sign up through the same link on your Home Base. Click here to read detailed instructions for redeeming gift certificates and cards. Questions? Please contact us at 800-GO-B-AND-B (800-462-2632) or Support@BedandBreakfast.com.

The Bed and Breakfast Card is being sold in Costco locations for the holidays. With prominent placement on the end caps of aisles, the words "bed and breakfast" are sure to stick in consumers' minds!

The Bed and Breakfast Card is also available in more than 2,500 Wal-Mart locations, 1,800 Brooks Eckerd stores, and about 100 Schnucks stores.

Many lucky folks will be receiving a BedandBreakfast.com Gift Certificate or Card for Christmas. Very soon, they'll be looking for a B&B at which to use it! If you're not already participating in the program, it's not too late! Simply log in to your Home Base and click on Gift Certificates/Cards in the table.

For your protection, whenever you accept a gift certificate or card as payment, log in to your Home Base and check the balance on each  certificate/card. Always get your guests' credit card information to pay for incidentals and/or the balance of the stay. Our gift certificate line is answered 24 hours a day. Just call 800-GO-B-AND-B (800-462-2632) and press 1.

"I will be anxious for our children to use their gift certificates and see what results they encounter. I believe it will be a good one. I plan to use your site in the future for my own personal needs. My husband and I enjoy staying at B&Bs. We have done so with groups of friends. We'll look to using you for our next group get-together. " -- Mary N.

"I liked it a lot! I was stumped on what to get the couple who has everything. This is the perfect gift. What could be better than a gift that makes memories?" -- Stephanie G.

"Great idea. We wanted to give a night at a B&B but couldn't figure out the logistics of how to do it. This makes things much less complicated." -- Eileen S.


Read thousands of live, unedited customer comments.
 

Travel Trends

 Online travel spending up: “comScore Networks reported that in the third quarter of 2006, online non-travel spending increased to $23.1 billion (up 23%), while travel spending reached $18.2 billion (up 9%). Overall, total online spending by consumers reached $41.3 billion in the third quarter, representing a 16% increase versus the same period in 2005. “Through the first three quarters of 2006, total e-commerce spending rose 19% versus last year. Online travel spending increased 13%.”

What travelers are most interested in:

  • Enrichment travel: 56% of travelers said they were currently interested in taking an educational trip where they and/or their family can learn something.
  • Spa vacations: 54% of travelers
  • Children-friendly destinations: more than 35% of travelers
  • Spiritual vacations: 25% of travelers said they were currently interested in taking a spiritual vacation (e.g., religious retreat, pilgrimage).
  • Volunteer vacations: 24% of travelers said they were interested in taking a volunteer or service-based vacation
  • Weekend getaways: “The idea of a quick weekend getaway increasingly appeals to Americans, with 225 million such trips taken last year, an increase of more than 10% in just five years, according to data from the Travel Industry Association.”


High-end rooms rates rise rapidly: Higher-tier hotel rates worldwide have increased at a much faster rate than those in budget sectors, and major cities around the world continue to show double-digit growth in room rates, according to a hotel survey released recently by HRG.

The survey showed that room rates increased proportionally to the star rating of the hotel. Five-star property rates were up 15.2% over 2005, compared with a 4.8% increase for budget properties.

Hotels add more amenities: Over the past five years, the world’s most luxurious lodgings are increasingly offering more extravagant amenities. “Helipads, undersea restaurants, and expanses of gold leaf are some of the details that exclusive hotels are offering to woo jet-setting business travelers and wealthy tourists.” A representative of PriceWaterhouseCoopers’ Hospitality & Leisure division says that the lodging industry is very healthy right now, and in the U.S. alone, hotel industry profits are expected to rise to $29.7 billion by 2007 – up from $25.2 billion in 2006. Construction is also up; "in 2006, there were approximately 127,708 room starts, up from 77,549 in 2005."

Boutique hotels are inexpensive and all over: “Boutique hotels – typically 300 rooms or fewer – more and more are targeting young business travelers. At $150 or so per night, they offer “cool design, cutting-edge technology and hip social scenarios. For this you can thank half a dozen new hotel chains, some with enigmatic names such as Element and NYLO.”

Common features among the new boutique hotels include “a casual, multi-purpose lobby, where Internet-savvy guests work, socialize, drink, eat and relax. Food service is mostly grab-and-go at all hours.” The hotels pair affordable rates with modern amenities and stylish décor.

Hotels fastest growing segment online: “According to a new report from PhoCusWright Inc., next year for the first time transactions on the Internet will account for over half (54%) of all U.S. travel bookings.

“Suppliers (e.g., airlines, hotels and car rental agencies) have been outperforming online travel agencies (e.g., Expedia, Travelocity, Orbitz and Priceline) since 2000, but growth rates for the two channels will converge by 2008. For years, suppliers have enjoyed an advantage over online travel agencies, due to their control over their own inventory and the relatively inexpensive task of acquiring online customers from their own offline channels. But, the suppliers’ online advantage is disappearing as the majority of travel transactions move to the Web.” Another insight from the study: “Hotels will be the fastest growing segment online, surpassing air travel, which until 2006 had long been the fastest growing product segment.”

People go online for reviews: “A recent survey commissioned by Yahoo! and conducted by Harris Interactive® indicates that 33% of Internet users have  used a Q&A site, and, of these, half (52%) say that information from a Q&A site has influenced a decision they have made.

“The survey shows that online adults have searched for various types of information, including current and breaking news (96%), reviews of consumer electronics (83%), advice on travel or trip planning (82%), restaurant or hotel reviews and recommendations (75%), and do-it-yourself home improvement tips (74%).

“Regardless of the type of information they are looking for, the majority of online adults would prefer to get many responses from a group of individuals rather than an individual response from a close friend or family member. Online adults also indicated that they would be more likely to turn to the Internet for answers to specific questions if the service was free (81%), they could get answers in minutes (79%), they needed an answer to something their friends or family aren’t familiar with (77%), or they could get individual answers from many people (43%).”

This Month's Sponsor

Gift Certificates

"Great idea. We wanted to give a night at a B&B but couldn't figure out the logistics of how to do it. This makes things much less complicated." -- Eileen S.


To join the inns that participate in the gift certificate program, just log in to your Home Base, or click here for more information.

You can earn money by selling our gift certificates on your website! Earn 5% with our affiliate program.

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"Thank you so much for your instructions...It is nice to get customer service that is understandable and courteous." --  Penny, The Mooring B&B, Georgetown, ME

 

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