On-going site improvements: We want to make it as easy as possible for
guests to find you. Using our new search tool, guests can find your
B&B by a geographic search, by searching for an inn by name, or even by
entering your name!
To level the playing field for the "alphabetically challenged," we've changed
our city/town pages to display randomly, changing each time the page is
requested by a traveler. What does this mean to you? Whether your property is
called the Aardvark Inn or the Zebra B&B, you will regularly -- but
randomly -- appear as the first listing within your membership level. We want
every member of BedandBreakfast.com to have an equal opportunity to drive
traffic and get reservations through our site, regardless of the name of their
property.
Search Engine placement: To drive more traffic to your listing on
BedandBreakfast.com, we are funding an on-going pay-for-placement ad program
with top search engines such as Google, Overture, and others. And it's working!
Site traffic figures for January 2003 were the highest they've ever been for
that month. Once inngoers are on the BedandBreakfast.com site, our goal is to
get them to your door!
Featured Listing Auctions: This new auction program will be launching
soon, and will give your inn maximum exposure by making it the top-listed
property on the search results page for your city/town on the
BedandBreakfast.com website. For premium positioning in highly competitive
destinations, a Featured Listing provides the marketing edge that makes a
difference. Because the auction is monthly, you can use it when you need the
extra attention a Featured Listing provides, and lose it when the pressure is
off.
Hot Deals: Give last-minute travelers an easy and affordable way to fill
your rooms fast. Click
here for more information. Hot Deals are promoted throughout the
BedandBreakfast.com website. They are also emailed to subscribers, who specify
up to three destinations. Although this is a new program, the numbers grow
dramatically each week, and the potential is enormous. Post your Hot Deals
weekly, and more subscribers will come. You can
sign up here to see what consumers are getting (and keep an eye on what
other B&Bs are doing). Although Hot Deals must represent at least a 20%
discount off your rates, it can be linked to a minimum stay or valued-added
package. For example, if your regular nightly rate is $100, you could offer a
three-night stay (regularly $300) for $240, a 20% discount. On average, less
than 200 B&Bs are now posting Hot Deals. Don't miss out on a free membership
benefit (Silver level members and above) that delivers information about your
inn directly to the emailbox of travelers that have requested it!
Featured Property Auctions: If you haven't yet tried our Featured
Property Auction ads, this is the time to do it. Log in to your home base,
click "Purchase Featured Property," accept the Terms & Conditions, and you're
ready to go. You cannot find a more cost-effective way of driving highly
qualified traffic to your own website. Watch your email for a special offer,
coming soon!
Home page links: Silver members and up can benefit from over a dozen
home page links, including links from city pages, several links from the inn
listing pages, and numerous special search page links.
100% risk-free upgrade guarantee: Upgrade to a higher membership level
to improve your placement on our city pages and lots of other benefits. If you
are not completely satisfied, let us know within 90 days of your upgrade and
we'll refund the additional amount. Bronze members -- upgrade today to take
advantage of Hot Deals, Specials, website links, and lots more.
Online availability: In 2003, we'll be launching an easy-to-use flat
annual fee online availability product that you'll be able to use both on your
BedandBreakfast.com listing as well as your own home page. Watch for details in
the coming months.
Munsenware: We are currently working through the best way to move ahead
with MunsenWare and the Guest Tracker product and will be announcing some
exciting improvements soon.
Finally, I want to reiterate how pleased I am to be working with you, and to
emphasize our dedication to helping increase your reservations.
Thanks for your continued support.
Sincerely,
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