Sandy Soule
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Marti Mayne
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Both Marti Mayne and Sandy Soule will be attending the Branson & Orlando
conferences (more
info) and will be leading workshops on a variety of publicity and
marketing related issues. We look forward to seeing you in Missouri or Florida!
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Special Promotions
One of the best ways to promote your property is to attract media and consumer
attention with inviting seasonal promotions. And the easiest place to publicize
them is on our
Special Deals page. Here's how:
Here's the free deal for Silver members and up:
Log in with your property ID and password, then click the "specials" link on
the left-hand side of the page. Under "Special Summary," click the theme of
your choice (ski deals, labyrinths, romance, bird watching packages, B&Bs
for lighthouse fans, cooking schools at your inn) and combine a promotional
rate with whatever tempting treats or special event tickets your guests might
enjoy--it's up to you.
Remember that creative offerings are more likely to attract media attention --
they make a better story.
To see the specials that have already been posted by your fellow innkeepers,
visit our
Specials page and click the drop down box marked "Select Special."
Bronze member??? Don't miss out on these specials.
Try our 100 percent risk-free upgrade guarantee.
Publicity Leads
As a service to our members, BedandBreakfast.com will be alerting you when
we're working on potential stories. We regret that we cannot answer to every
email you send, but are very grateful for the excellent responses. When
responding, please don't forget to include your website, complete
address, and telephone. Unfortunately, tight deadlines don't
allow us the luxury of playing Sherlock Holmes to figure out who and where you
are! Here's a sample of the signature that should be on every email you send:
John & Mary Smith Dew
Drop Inn B&B
101 Enchantment Lane Upper
Paradise, CO 80202
800-Stay-Inn; 303-274-2800
mailto:Relax@Dewdropinn.com www.dewdropinn.com
Recent Publicity
We are thrilled with the response from both our members and the media to our
publicity leads and subsequent press releases. During the month of December, we
scored almost 23 million impressions from a variety of TV programs, websites,
radio stations, newspapers and magazines. You can read all current press
releases online.
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MSNBC's Budget Travel Today recommended BedandBreakfast.com Hot Deals to
viewers: "Travel doesn't have to be bland to be affordable. Wouldn't it be nice
to sidestep those places
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and stay in a lodging with a bit of history or charm or both?" …"www.BedandBreakfast.com
promises to serve up a weekly changing menu of good deals on lodgings across
the US, in British Columbia and Europe." (December 23, 2002)
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Writing for CBS MarketWatch, "Kristen Gerencher reported that Americans looking
to
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| getaway to a comfortable place with home-cooking often turn to bed and
breakfast houses instead of impersonal hotel chains, and the Internet is giving
them plenty of choices. Kristen recommended BedandBreakfast.com's free new
weekly email alert service called Hot Deals, which offers discounts or added
value of at least 20 percent. (December 17, 2002)
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Our Christmas release, featuring holiday open houses and other special programs
arranged by many of our member inns, got a wonderful response.
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Frommers.com sent the story to their 500,000 subscribers. |
Additional November/December press coverage included mentions of our B&B
trends survey in Travel Agent magazine; reference to BedandBreakfast.com Hot
Deals at www. SundancersWest.com; mention of BedandBreakfast.com specials on
About.com; and description of Thanksgiving specials at CNNMoney.com.
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Christopher Place: An Intimate Resort, East Tennessee
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Our holiday promotions resulted in record sales of BedandBreakfast.com gift
certificates. The lucky recipients are going to be searching for B&Bs that
will redeem them. Make sure you're listed! To join the over 2400 participating
inns, just log in to your home base with your property ID and password, then
click Gift Certificate Program.
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For your protection, your traffic statistics and member information are shown only
in the email we sent you. For more details, please log in with your property ID
and password. Can't remember your password?
Click here, then enter your property ID and we'll email it to you.
Don't like your password? Once you're logged in to Home Base, just click
"Change Password" (first item in the left-hand column), and choose another
that's easier to remember.
More information
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Time to move on? Sell your property by listing it on the leading Internet site
for bed and breakfasts and inns, BedandBreakfast.com.
Email us today and we'll put you on our special offer mailing list. "BedandBreakfast.com
was responsible for excellent exposure, and sold my listing in just three
weeks.” Donald Hoffman, Thompson & Riley Ltd., Lexington, KY
Read
more
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Taking real-time, online reservations is the most effective way to transform
your Internet presence from an informational resource into a 24/7 sales engine.
Read
more
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Need more info? You’ll find lots of forms, tutorials, and educational articles
on our site for your convenience.
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