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Still haven't tried Featured Property ads? Nearly 500 innkeepers are using these
easy, affordable, and fun auctions to drive traffic to their home pages,
starting at just a penny per page view! Tracking statistics detail both page
impressions and click-throughs. Don't miss out!
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We've made it easier to tell when a page is available for a Featured Property
ad. If there’s no ad on a city, regional, or state page, that space could be
yours for as little as a penny per page view. This is a remarkably
cost-effective way to reach highly qualified prospects!
How do I start?
Start promoting your property by logging in with your property number and
password at Feature my Property on BedandBreakfast.com. Read and agree
to the Terms and Conditions. Once you have completed these steps, just follow
the easy-to-read links to access areas where you can deposit funds, view and/or
edit bids, view statistics on past bids, and view all the available cities,
states, and regions.
Although the idea of doing an online auction may sound intimidating, we promise
that it's really easy. If you can click your mouse, you can do it.
Enhance your Featured Property ad with 50-character
marketing message
Sarah Kendall House
(Newport, Rhode Island)
A charming B&B on the harbor, minutes to downtown.
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We've added a free enhancement to maximize the effectiveness of your Featured
Property ad: A 50-character marketing message. Create a message that will
encourage potential guests to click through and pick up the phone. Here are
some ideas:
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Fantastic midweek specials! (30 characters)
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Third night free midweek! (27 characters)
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Ultimate Romance Packages (27 characters)
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Breakfast in bed; you deserve it! (35 characters)
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Treat yourself to affordable luxury (37 characters)
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You can only run one marketing message at a time (regardless of the number of
Featured Property ads you may have), but you can change it as often as you
like.
If you don't already have a "marketing hook" to entice travelers to learn more
about your property, create one with these goals in mind:
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Set your property apart from the competition
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Create a mood appropriate to your property
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Resonate with the guests' own fantasies
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Inspire readers to want more information
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Sketch a word picture that complements your photograph
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Which inns benefit from Featured Properties?
* Alphabetically challenged B&Bs: Your listing may not catch
travelers' attention, because it falls too far down the page.
* Geographically challenged B&Bs: Your B&B may be in an
undiscovered area; run a Featured Property ad in the better-known town or
region.
* Financially challenged B&Bs: Boost your visibility without breaking
the bank.
* Seasonally challenged B&Bs: Drive additional traffic to your site
or listing only when you need the business.
* Customer-challenged B&B: Pop your ad into place only when you want
to fill a last-minute cancellation, then pull it as soon as you've booked the
room.
Placing a value on your site visitors
You can determine how much to bid for a Featured Property ad by calculating your
conversion rate. For example, if you get two bookings for every 100 visitors to
your home page (a 2% conversion rate), for an average of $300 per booking (2
nights at $150 per night) you have $600 in revenue for those 100 visitors. In
this example, the value of each visitor is $6. Driving traffic to your Web site
is an effective way to get "heads in the beds" as long as it doesn't exceed
your break-even cost-or in this case, $6.
Frequently
asked questions
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