Marti Mayne
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From labyrinths to lighthouses, shopping to seduction, we have some great
promotions planned to publicize your B&B. Watch for our publicity leads in
early January, and respond promptly and concisely. While we all know that only
death and taxes are guaranteed, many BedandBreakfast.com member inns have been
enjoying some great press coverage.
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For example, the Churchtown Inn in Pennsylvania Dutch Country had their
Thanksgiving special covered by the
New York Post (circulation 410,000) as a direct result of our
holiday release. We are anticipating a great press response to our BedandBreakfast.com
Hot Deals press release, so make sure your inn
is included with a sizzling offer.
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Recent Publicity
We are thrilled with the response from both our members and the media to our
publicity leads and subsequent press releases. During the month of November, we
scored 6,739,491 impressions from 96 newspapers and magazines throughout the
U.S.. You can read all current
press releases online.
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Our Christmas release, featuring holiday open houses and other special programs
arranged by many of our member inns, got a wonderful response.
Frommers.com sent the story to their 500,000 subscribers.
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First for Women, a magazine with a 2.1 million circulation, published an
article entitled "B&Bs Are The Place To Be," quoting the
BedandBreakfast.com survey (08/2002) noting an 7.9 percent overall occupancy
increase at B&Bs since 9/11. November, 2002..
BedandBreakfast.com is listed under lodging consumer sites of choice on AOL
Personal Finance, with a circulation of over two million.
About.com links to BedandBreakfast.com both for on-going specials,
listed on regional basis, as well as holiday specials, such as the Thanksgiving
press release.
American Woman Road & Travel does as well.
Michael Shapiro, writing for the
Detroit Free Press recommends five top lodging sites;
BedandBreakfast.com is the only B&B site described. This same article also
ran in the Honolulu Advertiser, and elsewhere.
American Iron Magazine, "for people who love Harley-Davidsons," has a
lengthy article about using the Internet to plan trips. Author John Dwyier
writes: "When I'm on the road, I prefer to stay at a B&B or camp out,"
recommending B&Bs for local flavor and area information. He recommends
BedandBreakfast.com for checking out B&Bs rates and pictures. December, 2002
Publicity Leads
As a service to our members, BedandBreakfast.com will be alerting you as we
learn about upcoming publicity leads. We regret that we cannot respond to every
email you send, but are very grateful for the excellent responses. We'll be
listing the responses in the Recent Publicity section below, and/or including
them in our
Press Room. Watch for emails with this subject line: "Urgent:
Publicity Lead from BedandBreakfast.com." Depending on the
assignment, these leads will be distributed to inns in a specific region or
more widely.
Special Promotions
One of the best ways to promote your property is to attract media and consumer
attention with inviting seasonal promotions. And the easiest place to publicize
them is on our
Special Deals page. Here's how:
Here's the free deal for Silver members and up:
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Log in with your property ID and password, then click the "specials" link on
the left-hand side of the page.
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Under "Special Summary," click the theme of your choice (see below) and combine
a promotional rate with whatever tempting treats or special event tickets your
guests might enjoy--it's up to you.
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Remember that creative offerings are more likely to attract media attention --
they make a better story.
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To see the specials that have already been posted by your fellow innkeepers,
visit our
Specials page
and click the drop down box marked "Select Special."
Bronze member??? Don't miss out on these specials.
Try our 100 percent risk-free upgrade guarantee.
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Celie's Waterfront B&B, Baltimore, MD
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BedandBreakfast.com gift certificates are selling like hot cakes. The lucky
recipients are going to be searching for B&Bs that will redeem them. Don't
miss out! To join the program, just log in to your home base with your property
ID and password, then click Gift Certificate Program.
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For your protection, your traffic statistics and member information are shown only
in the email we sent you. For more details, please log in with your property ID
and password. Can't remember your password?
Click here, then enter your property ID and we'll email it to you.
Don't like your password? Once you're logged in to Home Base, just click
"Change Password" (first item in the left-hand column), and choose another
that's easier to remember.
More information
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Time to move on? Sell your property by listing it on the leading Internet site
for bed and breakfasts and inns, BedandBreakfast.com.
Email us today and we'll put you on our special offer mailing list. "BedandBreakfast.com
was responsible for excellent exposure, and sold my listing in just three
weeks.” Donald Hoffman, Thompson & Riley Ltd., Lexington, KY
Read
more
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Taking real-time, online reservations is the most effective way to transform
your Internet presence from an informational resource into a 24/7 sales engine.
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more
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