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July/August 2006

Online Reservations

Online reservations continue to increase in importance as more and more consumers demand real-time, instant reservations. This page will keep you up to date on industry trends and online reservation news; if you'd like us to address a particular topic, don’t hesitate to contact us.

Tip of the Month
Online Reservation Trends
News from BedandBreakfast.com

Online Reservation Q&A

Tip of the Month

Nothing converts lookers to bookers like great photos. To get the maximum results from your listings on BedandBreakfast.com, Expedia.com, and hotels.com, make sure that your photos are high-resolution, top-quality, and up to date. Expedia requires that photos be at least 350 x 350 pixels and 72 dpi.

To add new photos to your BedandBreakfast.com listing, log in to your Home Base. Click on "Edit Listing," then click "Photo gallery." Questions? Contact Support at 800-GO-B-AND-B (800-462-2632), 512-322-2710 or Support@BedandBreakfast.com.

Trends in the World of Online Reservations

Consumers find B&Bs on their phone:
“hotels.com has announced that their hotel rooms and rates are now available on Sprint Vision phones. According to hotels.com, this is the first time consumers can access and book online travel site offerings via their mobile phones, developed with Sprint.

“This real-time access allows them to view more than 70,000 hotels, vacation rentals and bed & breakfasts. To book, customers who click on the 'book it' icon are routed through the booking process to complete the transaction.”

Travel website traffic up: A recent study by comScore Networks found that “nearly 150 million consumers visited a travel website in 2005, a 35% increase over the previous year. Annual online travel revenues exceeded $60 billion in 2005, a 20% increase over 2004.”

“When people begin the process of researching travel services online, 46% indicated that the first site they visited was either Expedia, Travelocity or Orbitz. The top reason stated for beginning at Expedia, Orbitz or Travelocity was efficiency in seeking the lowest price (22% ), with an additional 17% indicating they expect these sites to deliver ‘the best deal.’”

Online bookings continue to increase: Online accommodation provider HotelClub recently released the findings of its global consumer survey conducted from November 2005 – January 2006. Key results:

  • About 94% of respondents indicated that they book travel online either through hotel or airline websites (60%) or online travel agents (34%).

  • About 56% of respondents indicated they use the Internet for research on their travel purchase.

  • The two most popular travel-related products purchased online (over a 12-month period) were flights (76%) and accommodations (73%).

  • Leading factors influencing the respondents’ hotel selections were location (40%), price (21%) and facilities (13%).
     

News from BedandBreakfast.com
 

The integration of BedandBreakfast.com Online Reservations with Expedia.com® and hotels.com® is moving along well, and the first properties are now live on Expedia.com and hotels.com! Additional properties will be added in the coming weeks, and we expect that all activated properties with signed contracts will be live on Expedia.com® and hotels.com® by summer’s end.

To continue your participation in this program (with access to Expedia’s reservation system), you must agree to the new Online Reservations Participation Agreement that supersedes and replaces the old agreement. We’ve made it really easy to do – everything is online, nothing to print or fax. Just click here to log in to your account, and click on the Online Reservations Contract button to submit the required form. An email receipt of your acceptance of the contract will be sent to you.

Online Reservation Q&A

Q: Is there an additional fee to enroll or just the commission and processing fees per booking?

A: There are no enrollment fees, no annual fees, and no processing fees. The way it works is based upon “net rates.” You provide a “net rate” to us that is 30% off your best available rate.

Q: Can rates be posted higher on this site to absorb the commission, or do we have to offer our regular rates and decide whether that leaves us with any profit?

A: The short answer is “no.” The rates you give us need to be 30% off your best available rate for the comparable rooms you put in the system. We will not be selling your rooms for less than you sell them, and we do not want you to sell them for less than we are selling them for. We want price parity. We want to get you in front of folks that would not have seen you otherwise and sell your room to them because you are in the program.

Q: How does the innkeeper control the room inventory available through the program? Can rooms be blacked out on specific dates so as to emphasize slow dates only when it’s not as likely the inn will fill up at full rate? (I want to get full price when I know the demand is there.)

A: The innkeeper has complete control. Period. Savvy innkeepers will use this program to sell rooms they could not sell themselves. You should not have us selling rooms you could sell on your own. THAT is when you are losing money.

Q: How and when are innkeepers notified about reservations made through the system so as to avoid potential double bookings?

A: Innkeepers are notified instantly via email and/or fax. Innkeepers using RezOvation GT will have the reservation automatically show up on their computer, as GT will soon have seamless connectivity with the BedandBreakfast.com Online Reservation program.

Q: How and when is payment made to the inn?

A: Great question! We pay innkeepers electronically via Direct Deposit within four business days of guest check-in. No stamping, addressing and licking envelopes to send invoices and wait for checks.

Q: Do we control what information is acquired from the guest? For example, we make sure we have a credit card on file for processing the deposit and for damages. Since the reservation would be paid in full at the time of booking, we still need the credit card information in case of damages.

A: We pass all of the guest contact information to you, including name/address/phone and email. Due to credit card security regulations and procedures, we cannot forward credit card information. But you have everything you need to follow up with the guest directly for whatever reason – to thank them for the booking, see if they have special needs, and/or get their credit card information for incidentals.

Q: How are cancellations handled so as not to have commissions paid on a reservation that doesn’t come through? Or are all reservations non-refundable?

A: Innkeepers put their cancellation policies into the system. We then charge the consumer’s card in full at the time of the reservation and refund the consumer based upon the cancellation policy submitted by each property.


Do you have additional questions? Please send them to Reservations@BedandBreakfast.com.
 

 

This Month's Sponsor

Gift Certificates

Click here to read recent comments from gift certificate purchasers. One purchaser says:

"Love it! It was very helpful to see exactly where participating B&Bs are located. I read reviews from other sites that recommended your service highly. This makes the perfect gift to thank my in-laws for paying for our wedding!
"

Wedding season is upon us! Are you missing out? To join the participating inns, just log in to your Home Base, or click here for more information.
 

Internet Intensives

BedandBreakfast.com, RezOvation and Expedia, Inc. are hitting the road to bring you comprehensive information about Internet marketing, online reservations, yield management, and property management software. Please join us for these workshops and for an Innkeepers' Appreciation Luncheon. Read more...

Online Trade Show

Click here to view our Online Trade Show. Are you a vendor? Click here to get featured!

Advertising Auctions

Featured Property and Inn of the Month auctions are easy, affordable and effective ways to drive traffic to your website.

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