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April, 2003

Our Members Speak Out

Question for our next issue: In this difficult economy and world situation, are you seeing a change in your guests and their needs?


Email your responses to InnkeeperNews@BedandBreakfast.com. If we publish your comments, we'll thank you with a $25 credit in our Featured Properties Auction program!


We Asked: How are you coping with the ever-increasing quantities of email from potential guests, vendors, friends, and spam?


The Whalewalk Inn, Eastham, MA

Responses to our email question focused on three key issues:

  1. Check email often. The need to check email at least twice or three times a day was mentioned by almost everyone. To be sure it doesn't get overlooked, some innkeepers prefer to set specific times, so that it becomes part of the regular schedule, and doesn't get forgotten.

  1. Hit the delete key. Delete anything that looks like junk without opening it so that you can clean the spam out of your inbox in a minute. If you highlight emails you want to delete from your inbox while depressing the "control" button, you can delete multiple emails at once (on a PC).
  2. Prepare templates to personalize. Since the same questions come up frequently, prepare a few template emails to personalize as needed.

"I check email often, usually two or three times a day. I'm able to answer potential guests' questions at a time that is convenient for me, and sitting down to the computer gives me a much-needed minute off my feet. People use the phone for last-minute reservations or when they need an immediate answer, but I think guests find emails to be convenient for their busy schedules as well. By answering promptly, in a warm, personal, and friendly way, my B&B appears as welcoming and inviting as it really is. First impressions are very important in this business, and email gives me the opportunity to make a good impression at a time that fits into my busy schedule." Lynn Ann Bishop, Duncan House, Nicholasville, KY

"Anything with an attachment that is not related to business is immediately deleted. We save time by skipping the sob stories and guilt mail (if you don't send it to ten of your best friends something awful will happen), and we tell friends and relatives not to forward their junk mail to us. Basically, if it isn't from a group that we belong to, a reservation, or information request from our website, we delete it. Although some catalog companies have our email address, if we are not in the market for anything, we delete those immediately also." Elaine & Kevin Conlin, Whalewalk Inn, Eastham, MA

"We surf the net less, email friends and family less, and are a bit more selective in what we read in the mail box because of time restraints. We check email up to ten times per day now -- we used to look at it before we turned out the lights at night." John & Diane Sheiry, Darla Olmstead, Waverly Inn, Hendersonville, NC

"We fortunately do not get much spam. It is wonderful to get e-mail from our guests and vendors. Email is a excellent tool for keeping informed. I look at it as a relaxing time to sit down and slow down." Lisa Mankins, Cayucos Sunset Inn, Cayucos, CA

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Gift Certificates
The Lodge on Little St. Simons Island, GA
We'll soon be sending a promotional email to boost gift certificate sales for weddings and anniversaries. To join the 2600 participating inns, just log in to your home base with your property ID and password, then click Gift Certificate Program.

Traffic statistics
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Member Information
For your protection, your traffic statistics and member information are shown only in the email we sent you. For more details, please log in with your property ID and password. Can't remember your password? Click here, then enter your property ID and we'll email it to you. Don't like your password? Once you're logged in to Home Base, just click "Change Password" (first item in the left-hand column), and choose another that's easier to remember. More information

Inns for Sale
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Online Bookings
Taking real-time, online reservations is the most effective way to transform your Internet presence from an informational resource into a 24/7 sales engine.  Read more

Innkeepers Information Center
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