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Marketing Essentials
Many of you are feeling the
effects of a slowing economy right where it pinches the most--your occupancy
rates. You know this is the time to beef up your marketing efforts, but are
rightfully concerned about costs. We want to help you sell those rooms for next
to nothing. Make your inn the exclusive "Featured Property" on
BedandBreakfast.com for as little as a penny per page view.
Feature your property on your city page, the page of a nearby city, your regional and/or
state page--it's your choice.
Inngoers can click through directly to your own Web site or to your listing on
BedandBreakfast.com--it's your choice
Which inns benefit from Featured Properties?
* Alphabetically challenged B&Bs: Your listing may not catch travelers' attention, because it falls too far down the page.
* Geographically challenged B&Bs: Your B&B may be in an undiscovered area; run a Featured Property ad in the better-known town or region.
* Financially challenged B&Bs: Boost your visibility without breaking the bank.
* Seasonally challenged B&Bs: Drive additional traffic to your site or listing only when you need the business.
* Customer-challenged B&B: Pop your ad into place only when you want to fill a last-minute cancellation, then pull it as soon as you've booked the room.
How it works
Featured Property placement is now sold only on an auction basis.
The minimum bid for a single page impression is only $.01. If there
are no other bidders, your $25 buys 2500 page impressions, placed whenever
and wherever you want them.
The requirement to purchase entire blocks is gone.
The need to share the Featured property spot is gone.
Innkeepers alone will decide the cost of Featured Property ads based on demand for particular placements.
Interested in featuring your property? Click here to see how easy it is.
We look forward to helping you feature your property on BedandBreakfast.com
Placing a value on your site visitors
You can determine how much to
bid for a Featured Property ad by calculating your conversion rate. For example,
if you get two bookings for every 100 visitors to your home page (a 2%
conversion rate), for an average of $300 per booking (2 nights at $150 per
night) you have $600 in revenue for those 100 visitors. In this example, the value of each visitor
is $6. Driving traffic to your Web site is an effective way to get "heads in the
beds" as long as it doesn't exceed your break-even cost-or in this case, $6.
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