BedandBreakfast.com Protects You and
Security features to better protect you: You may have noticed some new graphics on BedandBreakfast.com lately. We
have added additional safety features, so you and visitors to our site
can feel secure entering information such as credit cards and email
The first new thing you'll notice on the home page is the
HACKER SAFE® icon. HACKER
SAFE sites help protect you from identity theft and credit card fraud.
BedandBreakfast.com is tested and certified daily to pass the FBI/SANS Internet
Security Test. The "live" HACKER SAFE mark appears only when a website's
security meets the highest security scanning standards of the U.S.
government, Visa, MasterCard, American Express, Discover and JCB.
thing your guests might notice is a code picture on the reservation
request page. We incorporated this picture to
prevent automated bots from spamming our
a person to enter the code
ensures that the person emailing you is, in fact, a real person and is not a
the way, your site is SMOKIN’. I am forever getting great raves about
you. I think the name and ideas that you have set forth are impressive.
Good work!" -- Regan, Alexander's Inn, Hacienda Nicholas, The
Madeleine Inn, Absolute Nirvana Spa and Tearoom
Online travel spending reaches new high:
comScore Networks recently reported its e-commerce sales estimates for
the first six months of 2006 and forecasts for the entire year. “From
January through June, total online spending by consumers totaled $80.8
billion, a 20.1% increase over the same period in 2005. Online travel
spending reached $34.7 billion, marking a 14.7% gain. Overall, comScore
forecasts that total online spending in 2006 will reach approximately $170
United States is global leader in online travel expenditures: The
States’ “leisure and non-corporate travel consumers
will spend $122.4 billion by 2009, up from $64.9 billion last year,
eMarketer projects in its new report, Online Travel Worldwide: A Mosaic of
Build brand equity: The travel and leisure market must build brand
equity with web savvy consumers, according to a
recent national study by Guideline, Inc. This is despite the fact that
more than a quarter of all leisure and unmanaged business travel was
booked online in 2005 and is expected to grow to 35% in 2006.
Guideline’s business research analyst Jessica Hogue said that, “…more
than 80% of consumers rely on online agencies like Expedia, Orbitz and
Travelocity for their travel research. This indicates significant
opportunity for branded travel sites to win over the hearts of consumers to
ultimately build brand equity.”
When it comes to the dollar amount of a vacation booked online:
- 51% of luxury travelers are willing to book a $2,000 to $5,000
vacation package online
- 29% are comfortable booking a $5,000 or more vacation package
Target the business person: Almost
80% of small businesses shop online regularly, compared to 65% of online
consumers, according to a report released recently by JupiterResearch.
Over 70% of small businesses who shop online purchase travel online;
computer software and hardware also were popular categories, as was office
International travel to the U.S. on the rise:
International travelers to the U.S. increased by 6.7% in 2005, according
to research from PricewaterhouseCoopers LLP. During 2004 and 2005
international travelers to the U.S. increased by 20.3%, the largest two-year
increase since 1996, but below 2000 and 2001 levels, the firm found.
After a time of decline, some factors that led to the recovery of
international travelers include:
- The dollar remains weak relative to most currencies and is forecast
to continue modest declines through 2007, which will encourage increases
in international travelers.
- The Department of Commerce has initiated marketing activities to
increase awareness and develop a positive image of the United States as
a tourism destination.
- In 2000, international guest room nights accounted for 12.8% of
total U.S. lodging demand. That share declined to a low of 9.5% in 2003.
As of year-end 2005, the share of international guest room nights had
increased to 10.3% of U.S. lodging demand.
Effect of gas prices: Nearly 25% of households said high gas prices
are having no impact on their spending, according to
BIGresearch August Consumer Intentions and Actions Survey. “But when
broken into income groups, 30% of those making more than $50K per year
reported no major impact, compared to only 22% of consumers making less than
$50K per year.”
“81% of consumers in the under $50K group felt they are the same or worse
off financially than this time last year, and are making significant
changes; 78% who make over $50K+ felt they were the same or better off
financially than last year.”
Some of the changes consumers are making:
- Reduce dining out (37%)
- Decrease vacation/travel (37%)
- Driving less (43%)
Hotel customer loyalty on the rise: Although some in the hospitality
industry are concerned the increase in online booking will lead to a
decrease in customer loyalty, hotel customer loyalty has steadily increased
each year since 2002. “Satisfying and retaining customers help hospitality
companies recoup their customer acquisition costs, grow their revenues,
reduce operating costs, generate referrals, and enjoy price premiums.”
bookers tend to be more loyal among higher priced chains ($102 average
rate) and less loyal among lower priced chains ($66 average rate). Guests of
higher priced hotel chains are more loyal regardless of how they book their
reservations. Among all online booking options, guests who book through the
hotel or brand website are the most loyal (to that hotel or brand). Among
offline methods, guests who book with central reservations display the most
hotel loyalty, followed by those who book directly with the hotel. Travel
agent bookings represent guests who make up the least loyal customer
Cater to women business travelers: In 2005,
women accounted for approximately 43% of the business travelers,
according to the Travel Industry of America. A recent New York University
study identified the women business traveler as a “baby boomer with a
college degree who earns over $75,000 per year.” That profile typically
points to a sophisticated and discriminating traveler. And research confirms
that women tend to have higher expectations than men when it comes to
comfort, service, and security. So what are women business travelers looking
- A good night’s rest, i.e. decent mattress, pillow, and bed linens
- Hair dryer, plenty of outlets for other hair tools, counter space
- Good lighting for makeup
- Clothes hangers, including skirt hangers
- Good service. “A warm and attentive staff can make up for slight
inconveniences and is one of the most important ingredients in building
U.S. lodging industry reports 9% RevPAR increase: “Industry
occupancy reached 67% in the three months ending June 2006, up 1.2%
versus second quarter 2005. Second quarter average room rate gained 7% to
$97.02, and RevPAR increased 8% to $64.79.
“In the first half of 2006, industry occupancy improved 2%, to 64% versus
same period prior year. Average room rate was up 7% to $96.56, and RevPAR
gained 9% to $61.30. First half industry room supply increased 0.4% while
demand (room nights sold) grew 2%. Room revenue grew 9% in the first six
months of 2006 to $49 billion.”
More than 1,000 hotels will open in 2008 in U.S.: “Lodging
Econometrics forecasts that
1,079 new hotels will open in 2008, having 131,517 rooms. It’s a 2.8%
gross addition to supply, prior to any hotel removals from the census for
conversion to other real estate usage.
“While projects under construction are 40% below the 1998 peak, 1,582
projects are scheduled to start construction in the next 12 months. For
total openings in 2006, Hilton will open 32,089 newly constructed or
reflagged rooms, InterContinental: 25,756, Marriott: 20,030, Choice: 17,714,
and Starwood: 13,473 rooms.”
Smoking ban for competitive edge: Beginning this month, guests at the
Marriott who smoke in the room could face a “cleanup fee” of up to $300,
reports The Wall Street Journal. The hotel instituted a
no-smoking ban in every room of its 2,300-plus hotels in the U.S. and
Canada. Smoking will also be banned in public spaces. The policy will apply
to all 10 of its brands, starting with the Ritz-Carlton chain right down to
the extended-stay Residence Inn. Although 90% of the chain’s rooms are
already non-smoking, the ban is an attempt to gain a competitive edge by
eliminating complaints about cigarette smoke. Starwood Hotels & Resorts
Worldwide in January barred smoking at its 77 upscale Westin brand hotels.
Americans use high-speed: According to new consumer research from
Leichtman Research Group,
69% of all U.S. households now subscribe to an online service at home,
and high-speed Internet services now account for about 60% of all online
This Month's Sponsor
BedandBreakfast.com Online Reservations by
October 27, and you'll get a free
upgrade to the next membership level or a free secondary city
listing, valid through the end of your membership. For details,
email us or call 800-GO-B-AND-B, extension 4.
BedandBreakfast.com, RezOvation and Expedia, Inc. are
hitting the road to bring you comprehensive information about Internet
marketing, online reservations, yield management, and property management
software. Please join us for these workshops and for an Innkeepers'
Appreciation Luncheon. Read more...
You can earn money by selling our gift certificates on your
website! Earn 5% with our
the inns that participate in the gift certificate program, just
log in to your Home Base, or
for more information.
Online Trade Show
Visit our newest vendor members!
Cozy Cabin Inc.
Click here to view our Online Trade Show. Are you a vendor?
Click here to get featured!
Featured Property and
Inn of the Month auctions are easy, affordable and effective ways to drive
traffic to your website.
To update your entry, check your traffic statistics, and renew your membership,
please log in
with your property ID and password. Don't like your password? Once you're
logged in, click "Membership," select "Change Password," and choose another that's easier to remember.
"Of all the places we have listed with,
yours has the best customer service." -- Bill, Rain Forest Inn, Rio
Inns for Sale
Innkeepers' Info Center
info? You’ll find lots of educational
articles on our site for your convenience.