Promoting the Industry
Our goal is to
generate great publicity for BedandBreakfast.com members
specifically, and for the B&B industry as a whole. In this issue we
Upcoming Publicity for BedandBreakfast.com
Ask the Pros
Let’s Hear It from Innkeepers
Recent Media Coverage
Tanks a Lot: BedandBreakfast.com’s gas special continues to create
considerable media buzz, from
USA TODAY to
CNN. When we get a call from interested media, we send them to
BedandBreakfast.com’s Free Gas Specials, where more than 200 members
from 33 states have posted specials. Be sure to include or update your Free
Gas Special to get your share of the attention.
Current and Upcoming
Publicity: Ghosts, Girlfriends' Getaways, Gifts and Gas
Starting this month, we’ll share the plan for BedandBreakfast.com’s upcoming
publicity efforts. There are many topics on which we’re seeking information
from BedandBreakfast.com members.
A press release about
Girlfriends’ Getaways will be distributed in November.
Please be sure to
post your Girlfriends’ Getaways in BedandBreakfast.com’s Specials
section. All information for this release will be taken from the posted
Specials on the site.
We’ll be working with
media around the country to include BedandBreakfast.com Gift
Certificates in their holiday gift guide issues. If you haven’t signed
up to accept
BedandBreakfast.com Gift Certificates, it’s not too late.
Silver-level members and above may post specials; simply
log in with your Property ID and password. Select Specials from
the table in your Home Base. Enter your offer for free gas via discounted
stays, gas cards, or other creative offers under Free Gas Promotion
and girlfriends’ packages under Girlfriends’ Getaways. Remember, the
more creative the package, the better the media and travelers response.
Bronze member? Please
click here to upgrade.
With all the rain New
England has had this summer, a
brilliant fall foliage season is expected. If you’re located in a fall foliage
destination, don’t forget to get photos of your B&B surrounded by
colors. Once you’ve gotten those perfect shots, be sure to post them on your
website and on your BedandBreakfast.com
The media continue to
gobble up information about gas specials for ongoing stories. If your
gas special has expired, why not post a new one for
late fall or pre-holiday shoulder seasons? BedandBreakfast.com has a
direct link from the Home Page to the Gas Specials, making your offer
even more visible to potential guests and the media.
the Pros: Tips on getting from here to there
This month, we’re delighted to welcome guest columnist and
respected travel industry pundit, Christopher Elliott, as our “Guest Pro.”
His weekly blog, Elliott’s
E-Mail, offers entertaining and informative insider travel tips, news and
information. Click here to subscribe to
Elliott’s E-Mail. Many thanks to Chris for sharing
insightful ways to reach the media.
Tips on getting from here to there: five PR pitching secrets
How does a travel company effectively
reach a mainstream media outlet with a story idea?
Here are five of the best-kept pitching secrets:
It doesn’t have to be about you. In fact, it
helps if it isn’t a story idea that involves a single property, but is
part of a trend in which several companies are participating. Take hotel
beds, for example. Back in 1999, Westin began introducing its “Heavenly
Bed” (great story) which really caught on when other hotels followed
suit with similar bedding products. Then it became something even more
compelling: The hotel bed wars.
Hiring a professional helps -- but nothing is
preventing you from contacting a media outlet directly. That isn’t
to say that a publicist is useless. A good PR agency is worth the price
you pay for it many times over. But if you have a really good story
idea, and you don’t have someone on retainer, there’s no rule
that says you can’t pick up the phone and call a reporter.
Bloggers are a back door into an outlet.
Travel bloggers -- whether they are on staff at a mainstream media
outlet or not -- can sometimes represent an effective tool for accessing
a big newspaper, magazine or TV network. How is that? Well, a blogger
for a mainstream media organization may repurpose a blog entry into a
story or incorporate it into a future article. And independent bloggers
are often closely followed by reporters and editors. A posting could
lead to a story.
Build a relationship, not a database. In a
lot of industries, your success is measured by the size of your contact
database. And that certainly is true here too, to some extent -- knowing
a lot of people in the media helps. But size isn’t the only thing that
matters. It is getting to know the reporter. Understanding what that
person’s interests are (and his or her editor’s interests) will lead to
more effective pitches. And to more placements.
The secret way to reach almost any outlet
is freelancers. I know, because I am one. Many companies that are
interested in generating publicity for themselves assume that the front
door (sending press releases to a section editor or staff reporter) is
the only way to access a particular outlet. Not true. In these days of
tighter budgets, many publications are relying more on freelancers than
ever. The e-mail addresses and phone numbers of these independent
content producers are easy to find online. And sometimes, these writers
are more responsive to pitches because they have more time.
Let’s Hear It From Innkeepers and the Media
Media Quote of the Month: “Bed and Breakfast devotees will be in
heaven at BedandBreakfast.com. Browse through photos and profiles of more
than 25,000 inns around the world to find the perfect bed and breakfast for
a romantic getaway.” -- Amanda Knowles, Times-Republic, Review
Republican, Kankakee Valley Post News (Illinois weeklies)
Innkeeper Quotes of the Month: “Sandy, thanks for all your help and
insight over the past week. I started at 7:30 this morning with the Tourism
Committee of the Kyle Chamber and impressed them by applying some of my
new-found knowledge of PR and marketing. I will, of course, be using as many
of the tools as I can implement for the greater success of the inn. Thanks
for giving me your time, attention, and support. What you and everyone else
at your organization provide really is appreciated, and you all do make a
wonderful difference!” -- Amy Dolan, Innkeeper, The Inn Above Onion
Creek, Kyle, TX
“We love working with BedandBreakfast.com!” -- Chris, Austin Folk House,
“I’ve only been here a year -- today, actually -- and have been working hard
to get the inn going in the right direction again. We’re getting there now,
thanks in large part to BedandBreakfast.com and your special efforts. You do
an amazing job for all of us and it’s greatly appreciated. I’m sure you
don’t hear that often enough, but it’s very true. So, please keep up the
good work. Thanks!” -- Patty, Penny Farthing Inn, St. Augustine, FL
Recent BedandBreakfast.com Media Coverage
BedandBreakfast.com initially released its Editor’s Picks for Great Leaf
Peeping B&Bs to
USA TODAY as an exclusive story before releasing it to the rest of
the media. USA TODAY shortened the picks to 10 to format it for their
weekly “10 Great” column, and it appeared September 1 to kick off the fall
Sandy Soule was quoted in a story in
Satisfaction Magazine about becoming an innkeeper that was included
IndependentTraveler.com’s story about urban inns.
Marti Mayne offered advice to B&B travelers in a story appearing in the
San Jose Mercury News about cancellations at B&Bs.
Smarter Travel quoted BedandBreakfast.com as a great resource for
girlfriend getaways, saying “Some options currently available for girls’
getaways packages include escapes just for women from participating inns at
BedandBreakfast.com. Destinations across the country are represented, with
activities including shopping, spa treatments, beauty consultations, and
pajama and pizza parties. “
Forbes Best of the Web again cited BedandBreakfast.com as a great resource for
romantic travel. “If your idea of a romantic getaway
is a charming country
cottage or cozy rustic inn, visit BedandBreakfast.com for more than 27,000
listings worldwide. Though heavy on properties in North America, you can
also find listings as far away as Costa Rica and Dubai. Click on Advanced
Search for Special Deals in categories ranging from Romance Packages (like a
trip for two to Newport, Rhode Island complete with champagne, handmade
chocolate and roses), to Murder Mysteries Adventures and B&B Cooking Schools.”
The gas rebates story continued to capture media attention with such stories
Dallas Times story: “More than 250 members of Bedandbreakfast.com offer bonuses,
including vouchers up to $50, gas cards and other discounts.”
The State newspaper mentioned BedandBreakfast.com’s Tanks A lot
offers too. The same story appeared in
BedandBreakfast.com’s story about
Boat and Breakfasts appeared in a number of publications, including
The Miami Herald and was a topic on the Travel with Terry show on
C-FAX radio in British Columbia. A story featuring BedandBreakfast.com’s
floating B&Bs is also planned for an upcoming issue of Boating Magazine.
This Month's Sponsor
BedandBreakfast.com Online Reservations by
October 27, and you'll get a free
upgrade to the next membership level or a free secondary city
listing, valid through the end of your membership. For details,
email us or call 800-GO-B-AND-B, extension 4.
BedandBreakfast.com, RezOvation and Expedia, Inc. are
hitting the road to bring you comprehensive information about Internet
marketing, online reservations, yield management, and property management
software. Please join us for these workshops and for an Innkeepers'
Appreciation Luncheon. Read more...
You can earn money by selling our gift certificates on your
website! Earn 5% with our
the inns that participate in the gift certificate program, just
log in to your Home Base, or
for more information.
Online Trade Show
Visit our newest vendor members!
Cozy Cabin Inc.
Click here to view our Online Trade Show. Are you a vendor?
Click here to get featured!
Featured Property and
Inn of the Month auctions are easy, affordable and effective ways to drive
traffic to your website.
To update your entry, check your traffic statistics, and renew your membership,
please log in
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"Of all the places we have listed with,
yours has the best customer service." -- Bill, Rain Forest Inn, Rio
Inns for Sale
Innkeepers' Info Center
info? You’ll find lots of educational
articles on our site for your convenience.