Promoting the Industry
Our goal is to generate great publicity for BedandBreakfast.com
members specifically, and for the B&B industry as a whole. In this
issue we cover:
Upcoming Publicity for BedandBreakfast.com
Ask the Pros
Let's Hear it from
Recent Media Coverage
Current and Upcoming
Throughout September and October, BedandBreakfast.com’s publicity
has focused on the annual round-up of Great Places to Sleep…either
with a ghost or in a B&B. Click below to read BedandBreakfast.com’s
annual Halloween ghost tales along with the full round-up of
2008-2009 Best of BedandBreakfast.com Award winners.
Best of BedandBreakfast.com
THE BEST OF BEDANDBREAKFAST.COM AWARDS 2008-2009
GREAT PLACES TO SLEEP WITH A GHOST
BedandBreakfast.com's Annual 2008 Roundup of Bootiful and Spirited
"Dead and Breakfasts"
Additionally, BedandBreakfast.com editors have been blogging away on
BedandBreakfast.com Blog. As you’ll see, each time an editor
visits a BedandBreakfast.com member, trip reports are posted.
Additionally, we’ve posted a number of great photos and stories that
innkeepers have sent us. Keep the news and photos coming! We love
adding new entries to the blog with creative ideas from innkeepers.
Also, BedandBreakfast.com editors and associate editors love to stay
with members when they travel. If you’re interested in hosting a
BedandBreakfast.com writer, let
Marti Mayne know. You can see where we’ll be by checking the
Innkeeper News Calendar; we’d love to
post a trip report about your region on the blog.
Change photos often: Media are often on the lookout for timely
photos. Additionally, photos from your listing pages are often
linked to press releases posted in the BedandBreakfast.com Press
Room, also visited by media worldwide. Most importantly, timely
photos on your BedandBreakfast.com page motivate consumers to book.
As fall approaches, replace the summer shots with fall foliage and
holiday photos. Not sure how to post photos?
Click here to go to your Home Base on BedandBreakfast.com, click
Photos under Free Member Benefits, then upload photos
following the easy instructions.
Coming up: We still plan to highlight some of the most
creative packages for in-state vacations in our upcoming press
releases, so it’s not too late to add yours to the In-State
Special Rate on the Specials page of BedandBreakfast.com. Using
your offers posted on the site, we will create a press release to
encourage closer-to-home getaways. Additionally, be sure to post
your Thanksgiving and Holiday Specials for upcoming publicity, too.
To add specials:
Click here to go to your Home Base on BedandBreakfast.com, then
click the Specials link to add your packages. Be sure to include all
relevant information including rates, validity dates, whether
children/pets are welcome, and the costs. (Silver-level members and
above may post specials; simply
log in with your Property ID and password. Select Specials
from the table in your Home Base. Enter appropriate offers for
In-state and Halloween specials. Bronze member? Please click here to
upgrade. Not yet a member?
the Pros: We
keep hearing Marti Mayne and Sandy Soule talk in workshops about the need
for great photography; give us a good example of why we need to have
professional photos on hand.
I’m glad you asked that question, because I have a good recent example of
how great photography benefited our members through the BedandBreakfast.com
publicity program. As we mentioned earlier, each year BedandBreakfast.com
comprehensive listing of haunted inns and B&Bs, then distributes it
widely to the media. As a result, a number of newspapers have followed up
with stories. We were contacted by a writer at the Tampa Tribune who
was in the process of writing a feature story and wanted photos of all the
haunted inns in the south. We contacted the inns included in our press
release and received great high-res photography from about half of them.
Note the difference in the coverage received by those with beautiful
high-res photography, and those without.
Inns with great photos ended up with a quarter page of space in the story;
those who didn’t, missed out. If purchased as advertising, each color photo
and description would have cost over $8,440.
The Texas White House in Fort Worth, TX, was also included in
BedandBreakfast.com’s line up of haunted B&Bs. While this photo was not
taken exclusively for stories about the inn’s ghosts, the media love photos
like this to go along with articles they write about haunted inns; if you
have an equivalent photo, be sure to upload it in high resolution to your
listing on BedandBreakfast.com and to your own home page.
Let’s Hear it from
”I assure you that we are very much aware of the benefits that PR coverage
affords and will take full advantage! Marti, thank you especially for your
patience and perseverance with submissions. We truly appreciate
BedandBreakfast.com's outstanding level of service and commitment to our
industry.” -- Rosalie and Dom Ayala, Noftsger Hill B&B, Globe, AZ
“Thought you'd get a kick in your step this morning from seeing what a guest
sent us yesterday after they received our area info and reservation
confirmation emails. No surprise to you or to us, but another reminder that
potential guests look at what reviews have to say about our places.
"‘Hello Tom and Anita! Thank you so much for your prompt and helpful
responses. Yes, this will be our first visit to a B&B and we are very
excited. We've read so many great things about your accommodations, service,
and hospitality on Trip Advisor and BedandBreakfast.com. We know you'll
provide a beautiful wedding for us.’” -- Tom and Anita Potts, South
Court Inn B&B, Luray, VA
”Advertising with you was the best idea I had three years ago." –
Shane Fisher, Slope View B&B, Winter Park, CO
Recent BedandBreakfast.com Media Coverage
BedandBreakfast.com’s Great Places to Sleep with a Ghost press release
has spurred many stories already, and there’s still two weeks left before
Halloween. Blogs like
TravelJournal.com have included stories not for the faint of heart. It’s
even gone international included in the
ETravelBlackboard.com, an Australian blog.
The Earth Times was the first to run BedandBreakfast.com’s ghost
stories. Additional stories mentioning BedandBreakfast.com’s compilation of
ghost stories have run in
The Houston Chronicle,
Reuters News Service,
News Tribune in Tacoma, WA,
LA Times, and as we mentioned earlier,
The Tampa Tribune did a great feature story on haunted inns in the
South, spurred by
BedandBreakfast.com’s release. We even did a radio interview on the CFAX
Travel Show from Victoria, BC, about all the great haunted inns among
BedandBreakfast.com members. As we write this, we’re working on another
story about great haunts with the Cincinnati Enquirer.
has begun for the 2008-2009 Best of BedandBreakfast.com Award winners. The
Pittsburg Post-Gazette posted two
stories about winners in their region.
The Wall Street Journal Marketwatch picked up the story for syndication
and newspapers including
The Dallas Morning News,
The Hollywood Reporter,
AZ Central and the
Seattle Post-Intelligencer listed winners. Additionally,
AOL both ran the release in their business sections.
Toronto Star told readers to visit the BedandBreakfast.com Blog for
updates on B&Bs, and
SmarterTravel.com advised readers that BedandBreakfast.com offers a
great resource for fall getaways, specifically mentioning Specials on
BedandBreakfast.com posted by Garden Grove B&B and the Colonial House B&B.
This Month's Sponsor
Reviews = Reservations
No doubt about it:
travelers want reviews, and they are more likely to stay at an inn that
has reviews posted. An easy way to get more reviews on your listing is to add a badge, like the
one below, to your website.
Log in to your Home Base. Click Reviews, then click Links,
Awards and Review Reminders to download the badge and other helpful
Earn a $5 Inn of the Month credit for each review posted from
August 29 to October 31! (Up to $50.)
Online Trade Show
Visit our newest vendor members!
Click here to view our Online Trade Show.
Are you a vendor?
Click here to get featured!
Inns for Sale -- NEW!
Inns for Sale is brand new!
SPECIAL INTRODUCTORY OFFER: Sign up for
three months, and get three months free! Contact us for details. 800-GO-B-AND-B,
New features include:
Newly designed listing pages, with large photos, links, and great content.
Highly qualified traffic!
Excellent search engine optimization.
Ongoing marketing support.
24/7 access to update listings and photos.
Interactive map search.
Check it out!
Contact us for details: 800-G0-B-AND-B or
our new blog! BedandBreakfast.com editors regularly post trip reports, B&B
specials, and interesting B&B-related tidbits.
Sign up to receive updates via email. Who knows? You might soon read about
What’s better than
three month’s free membership? How about six months? Or a whole year? Refer
fellow innkeepers to BedandBreakfast.com, and if they join at the Silver
level or above, your membership will be extended by three months for
each B&B that signs up. If four B&Bs sign up, your membership is free
for a year! For details,
log in to your Home Base and click
Referral Program under Free Member
Benefits, or call 800-GO-B-AND-B (800-462-2632).
Featured Property and
Inn of the Month auctions are easy, affordable and effective ways to drive
traffic to your website.
To update your entry, check your traffic statistics, and renew your membership,
please log in
with your property ID and password. Don't like your password? Once you're
logged in, click "Membership," select "Change Password," and choose another that's easier to remember.
“The No. 1 source of traffic for our website in June was
BedandBreakfast.com, and our June business was the best in five years!” --
Debra & Ken, Beechwood Inn, Barnstable, MA
Innkeepers' Info Center
info? You’ll find lots of educational
articles on our site for your convenience.