Promoting the Industry
Our goal is to generate great publicity for BedandBreakfast.com
members specifically, and for the B&B industry as a whole. In this
issue we cover:
Upcoming Publicity for BedandBreakfast.com
Let's Hear it from
Recent Media Coverage
Ask the Pros
Current and Upcoming
We distributed the following press releases in September:
GREAT PLACES TO SLEEP WITH A GHOST: BedandBreakfast.com's 2007
Roundup of Bootiful and Spirited B&Bs. BedandBreakfast.com has
compiled an extensive list of haunted B&Bs. We’re sure there are
even more spirited tales out there – so don’t hold out any longer –
it’s time to give up the ghost! If you haven’t done already, please
send info on the ghostly events at your B&B to
THE BEST OF BEDANDBREAKFAST.COM AWARDS: BedandBreakfast.com Reviews
Determine Best B&Bs Worldwide. The Best of BedandBreakfast.com
Awards were based upon both the quality and quantity of reviews
posted on the site. BedandBreakfast.com staff read thousands of
reviews to ascertain winners, and were impressed with the time and
information offered by B&B guests. Be sure to read the feature
article this month with suggestions on how you can generate reviews
for your B&B, and remember in this world of the people’s Internet,
reviews equal reservations, and in BedandBreakfast.com’s case,
Pancakes with Personality®
Thanks to all those who entered the Pancakes with Personality
contest. More than 100 recipes, photos, chef profiles and
pancake-making tips were submitted from innkeepers throughout the
United States. The judges are reviewing recipes now and will choose
the semi-finalists, who will go into round two of judging. From
there, two finalists will be selected to participate in a cook-off.
BedandBreakfast.com will work with TV, print, magazine and Internet
media to highlight the winning recipes and pancake chefs. Stay tuned
to future issues of the Innkeeper News for updates on winners.
Let’s Hear it from
“We have been members of BedandBreakfast.com for many years and have
found it to be an excellent source of information for potential
guests. Thanks for making your site so easy for customers to
navigate and find us.” -- Judy Loebel, Ivory Creek Bed and
Breakfast Inn, Hadley, MA
Recent BedandBreakfast.com Media Coverage
In August, Carol Stotti from The Washington Post included
BedandBreakfast.com’s Tanks a Lot program in her syndicated column
about Travel Deals. Beyond the Washington Post, the story ran
throughout the county in newspapers including The Buffalo News,
Sunday (Newark, NJ) Star Ledger, Staten Island
Sunday Advance, Las Cruces Sun News (New Mexico) and
Macon, GA, Telegraph. BedandBreakfast.com’s Tanks a Lot
program has garnered millions of impressions and stories every month
since it launched in March. It’s not too late to benefit from the
publicity; simply post your Tanks a Lot special under Free Gas
Promotion on BedandBreakfast.com.
Silver-level members and above may post specials; simply
log in with your Property ID and password. Select Specials
from the table in your Home Base. Enter appropriate offers for Free
Gas Promotion and spring packages. Bronze member?
click here to upgrade.
The Cleveland Plain Dealer included ideas for great B&B getaways
for fall foliage in both their blog and printed paper. The story
mentioned nearby Shady Oaks Farm B&B along with the Birchwood Inn in
Lenox, MA, the White River Lodge in Blue Eye, MO, Wildflowers Inn in
North Conway, NH, and Friends Lake Inn in Chestertown, NY. All these
B&Bs featured in BedandBreakfast.com’s story about
great B&Bs for leaf peeping.
Word of BedandBreakfast.com’s suggestions for
Great Places to Sleep with a Ghost got immediate worldwide pick
up, including the
Brisbane Times. This time of the year BedandBreakfast.com’s
Sandy Soule is high in demand among radio stations looking for
experts on haunted inns and B&Bs. She’s already completed interviews
with a nationally syndicated radio show about great places to sleep
with a ghost.
BedandBreakfast.com Awards have quickly garnered white space for
winners, through BedandBreakfast.com’s publicity campaign along with
the local and regional efforts for winners.
The Times Picayune mentioned the Avenue Inn B&B both online and
in the paper. The Terra Nova House’s Best Overall in the U.S. honor
was mentioned in the
Pittsburg Post Gazette, and the Sobotta Manor was included in a
story in the
Winston-Salem Journal. Tom and Anita Potts from the South Court
Inn shared that they sent a press release about their award to
regional media: “So far we have had calls from two radio stations
and a very nice story in the Harrisonburg, VA, Daily News Record.
Additional stories about the Best of BedandBreakfast.com Awards
Four Victorian inns including the Garth Woodside Mansion,
Hummingbird Inn, White Lace Inn and Arsenic & Old Lace, appeared in
a nine-page feature story filled with color photos in Country
Victorian magazine. BedandBreakfast.com worked with editors of
the magazine to feature these inns and a BedandBreakfast.com gift
certificate giveaway. Readers were sent to BedandBreakfast.com for
information about additional inns and B&Bs.
BedandBreakfast.com sponsored a prize on Wheel of Fortune.
Click here to see the video.
How do we know whether a
travel writer is legitimate? Recently a travel writer contacted us, asking for
all four of our guest rooms for two nights. How do I know she’s legit?
This question arises frequently at PR
workshops and on Internet forums. Here are a number of steps you can take to
determine if a travel writer is legit.
Check on the writer's credentials via a Google or Yahoo search. Your CVB
or chamber of commerce may be members of a travel writer's association
and can check to see if a writer is credentialed. If possible, sign up
to provide lodging for visiting writers whose credentials have been
Ask the writer for a letter of assignment from the publication they
claim to represent.
Ask for copies of previous articles or clips.
Ask when the story will be published.
Most importantly, ask if your property will be included in the story and
how. Be sure to mention that your phone number and website should be
Stuff happens: Sometimes a writer will research and write a story, it’s
accepted for publication, and then it gets canceled or postponed due to
breaking news or budgetary concerns. Believe me, as a travel writer, this is
a huge disappointment. Please understand that there is no guarantee that if
you host a writer the story will definitely appear. Often circumstances out
of the control of the writer occur to preclude the story from appearing.
Media policy: Establish a media policy that you can fall back on when
questionable requests are received. For example, decide that a writer may
bring only one guest and rooms will not be available to travel writers
during peak times. You can always make exceptions, but it will give you a
baseline to work from.
Comps: We strongly encourage you to offer free rooms to legitimate
travel writers on a space available basis. Although paying
guests are always the top priority, putting a travel writer in a room that
would otherwise go unsold is a risk-free way to get publicity. Only a tiny
number of writers are prohibited from accepting comps, and they won’t be
insulted by your invitation. Professional travel writers will never ask for
the whole inn, and will usually be flexible about staying when you have
openings. Only a handful of writers have expense accounts that enable them
to travel anonymously – they are prohibited by company policy from accepting
free or discounted rooms. Best to remember this advice from Monty Turner
(Run of the River, Leavenworth, WA): “Treat all guests like travel writers;
treat all travel writers like guests.”
Rule of thumb: If you have an available room that you’re unlikely to
sell, host a travel writer. While nothing may come of it, many times a story
will eventually appear that will feature your inn. If you are contacted by a
travel writer and have questions about their legitimacy, feel free to
contact me at
This Month's Sponsor
BedandBreakfast.com, RezOvation and
Inns.com are hitting the road to bring you current and comprehensive information
about Internet marketing, online reservations, yield management, and
property management software.
Click here to see upcoming Intensives and
What’s better than
three month’s free membership? How about six months? Or a whole year? Refer
fellow innkeepers to BedandBreakfast.com, and if they join at the Silver
level or above, your membership will be extended by three months for
each B&B that signs up. If four B&Bs sign up, your membership is free
for a year! For details,
log in to your Home Base and click
Referral Program under Free Member
Benefits, or call 800-GO-B-AND-B (800-462-2632).
Gift Card Reseller Program
"I was thrilled when I heard about the program. As
far as guests are concerned, it's much nicer for them to buy something
they can use everywhere!" -- Julie Becker, Byrn-Roberts Inn,
“The gift cards are simple to activate. It was so fast, I couldn't
believe it!” -- Merrie Hammond, Asa Cline House B&B, Yellow Spring,
The BedandBreakfast.com Gift Card Reseller Program is here!
Click here for details. If you'd like to receive a free reseller kit, contact us at 800-462-2632 or
"This is an excellent site. Just wish I could figure
out how to tell my children about the gift certificates without seeming
obvious. It would be a great gift for us." Bonnie D.
Online Trade Show
Visit our vendor members!
Click here to view our Online Trade Show. Are you a vendor?
Click here to get featured!
Featured Property and
Inn of the Month auctions are easy, affordable and effective ways to drive
traffic to your website.
To update your entry, check your traffic statistics, and renew your membership,
please log in
with your property ID and password. Don't like your password? Once you're
logged in, click "Membership," select "Change Password," and choose another that's easier to remember.
"BedandBreakfast.com has been our #1 B&B directory referrer for the past few
years. I really enjoy the service they provide and the extras that they do
for B&Bs like the Online Reservations program and the Gift Certificate
program. The Gift Certificates have been really popular with our guests."
Jennifer Macgillonie, The English Inn, Port Townsend, WA
Inns for Sale
Innkeepers' Info Center
info? You’ll find lots of educational
articles on our site for your convenience.