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October 2006

Online Reservations

Online reservations continue to increase in importance as more and more consumers demand real-time, instant reservations. This page will keep you up to date on industry trends and online reservation news; if you'd like us to address a particular topic, don’t hesitate to contact us.

Tip of the Month
Online Reservation Trends
News from


Special offer: Sign up for Online Reservations by October 27, and you'll get a free upgrade to the next membership level or a free secondary city listing, valid through the end of your membership. For details, contact us at or 800-GO-B-AND-B, extension 4.

Once you get your upgrade, don't forget to use it! Upload more photos, CREATE Specials and Hot Deals, and add amenities and room descriptions to your listing. If you need help to maximize your listing, please call Support at 800-GO-B-AND-B.

Tip of the Month
Consumers consistently say that good photos can differentiate one inn from another. Are your photos giving you an edge? They should be clear, well-lit, and properly balanced--don't show a property that looks tiny because the photo was taken from far away. Upload quality, high resolution photos to your listing to achieve better results on, and

To add photos, log in to your Home Base and click on Photos in the table under Free Member Benefits. Follow the instructions to upload images.

Questions? Contact Online Reservations Support at 800-GO-B-AND-B (800-462-2632), 512-322-2710 or


“Loading availability is easier than on most [online reservation programs]. I have a whole year of inventory set up ahead of me!” -- Lisa J Moskowitz, Westwood Guest Cottage, Unadilla, NY

Trends in the World of Online Reservations
Forty percent of all European travel to be booked online by 2008:
PhoCusWright Inc. found that “almost 40% of all types of travel purchased in Europe will be booked online by the end of 2008.

“Over the next three years, online corporate bookings will grow at twice the rate of online leisure/unmanaged business travel. By 2008, one out of every five euros of corporate travel spent will be transacted online, up from one out of every 20 in 2005. Nevertheless, the percentage of leisure/unmanaged business travel booked online is and will continue to be significantly greater than that of managed corporate travel.”
Affluent Americans do more online: “Affluent Americans are reading more consumer magazines and using the Internet for certain business transactions much more in 2006 than they did just a year ago, according to the Mendelsohn Affluent Survey, an annual study investigating the habits of Americans with income exceeding $85,000 a year. Mendelsohn found an increase of more than 7% in the number of respondents using the Internet to do their banking, and an increase of roughly 5% for making transactions including purchases.”
Go online: “The Internet has changed forever how people purchase travel, and those who pitch hotels or destinations need to get on board or get left in the low-tech dust. ‘Today’s customers are time-starved, tech-savvy and information-rich,’ founder Terry Jones said to local tourism leaders at the Scottsdale Convention & Visitors Bureau’s annual meeting recently.”

By 2009, Americans will be spending $100 billion a year on online travel purchases, Jones said. Already, 68% of the U.S. population is online, and 79% of U.S. travelers are. Even more important, Jones said, 98% of college kids have made an online purchase. “And today’s college students are next year’s consumers,” he said.

"Searching is the second most popular Internet activity, after e-mail," Jones said, with 60 million Americans searching daily for something. "If it’s vacation plans, smart hoteliers will be at the start of the list of options returned. Figure out what a customer is thinking and give him what he needs."

News from®,® and® are working together to introduce your inn to tens of millions of potential guests.

More than 1,000 inns have already signed up for the online reservations program! Here’s what innkeepers are saying:

  • “We've seen both direct and online reservations triple since our inn was included on,, and”

  • “We received 76 confirmed reservations in three months.”

  • “I got five confirmed reservations in a 24-hour period.”

  • “My first online reservation was for a room that never books, so I listed it just to see... The guests arrived, toured the inn, and upgraded to a suite, generating us an extra $230. If you have a less popular room, this is a great way fill it; you can always upsell guests when they arrive.”

Sign up by October 27 for online reservations, and you qualify for a special offer worth up to $299.

Over 80% of online travelers book online. To reach them, call 800-GO-B-AND-B or email and sign up today!


Questions? Please send them to


This Month's Sponsor

Special offer!

Sign up for Online Reservations by October 27, and you'll get a free upgrade to the next membership level or a free secondary city listing, valid through the end of your membership. For details, email us or call 800-GO-B-AND-B, extension 4.


Internet Intensives, RezOvation and Expedia, Inc. are hitting the road to bring you comprehensive information about Internet marketing, online reservations, yield management, and property management software. Please join us for these workshops and for an Innkeepers' Appreciation Luncheon. Read more...

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