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One of the best ways to promote your property is to attract media and consumer attention with inviting
seasonal promotions. And the easiest place to publicize them is on our
Special Deals page. Here's how:
Here's the deal for Silver members and up:
- Log in with your property ID and password, then click the "specials" link on the left-hand side of the page.
- Under "Special Summary," click the theme of your choice (see below) and combine a promotional rate with whatever tempting treats or special event tickets your guests might enjoy--it's up to you.
- Remember that creative offerings are more likely to attract media attention -- they make a better story.
- To see the specials that have already been posted by your fellow innkeepers, go to
http://www.bedandbreakfast.com/specials/index.asp
and click the drop down box marked "Select Special."
Christmas open houses
Many communities around the U.S. sponsor Christmas open houses, giving the public a chance to tour B&Bs that have been beautifully decorated for the holidays, enjoy some refreshments, and contribute to an important cause or charity. Although these open houses may be well-known on a local basis, we want to tell the national media what the B&B industry is doing to support worthwhile local causes in the true spirit of the holidays.
Falling Temperatures, Falling Prices
Much of November, December, and January are slow travel months in many areas, making them a good time to offer some great values to travelers. A "stress-relievers" package, for example, might include an hour of massage therapy in your regular two-night rate.
History and Heritage
Looking ahead to January and February, think about working with local museums or historic societies to coordinate with such holidays as the birthdays of Martin Luther King, Abraham Lincoln, or George Washington. Look to Gettysburg, PA, for some great examples: A Civil War Ball in January; a Meeting of Presidents Washington & Lincoln in February; and Custer Returns to Gettysburg in March.
Really Romantic
Promote the entire month of February for romance, not just February 14th, which falls on a Thursday in 2002.
Recent publicity
BedandBreakfast.com is committed to promoting the bed and breakfast industry to the public while bringing guests to your door. Some examples:
Mercury Owners Magazine: Features an article on six New England country inns by BedandBreakfast.com editor Sandy Soule. Fall, 2001
Elegant Bride Magazine: Recommended BedandBreakfast.com as the website to find a romantic honeymoon location, locate a place to have your wedding reception, and/or buy gift certificates as presents for members of your wedding party. Fall/Winter, 2001
Kansas City Star: The Circle S Ranch in Lawrence, KS was highlighted as one of the dozen most romantic inns, based on an article in the BedandBreakfast.com Report. August 2001
Scripps Howard News Service: A syndicated article called "Breakfast included," listed eight tips for selecting a B&B, and included BedandBreakfast.com as an information resource. July, 2001
Austin American-Statesmen: BedandBreakfast.com was included in a list of three top sites to find a B&B online. August, 2001
Seattle Post-Intelligencer: In an article entitled "Explore the Web before exploring the world," BedandBreakfast.com was one of only two lodging directories recommended, and the only one specializing in B&Bs. August, 2001
Air Tran Arrivals: The only B&B directory included in a list of websites for travelers was BedandBreakfast.com. August, 2001
St. Paul Pioneer Press: Paul Grimes recommended BedandBreakfast.com as a source of lodging information for fall foliage travel. September, 2001
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