Promoting the Industry
Our goal is to generate great publicity for BedandBreakfast.com
members specifically, and for the B&B industry as a whole. In this
issue we cover:
Upcoming Publicity for BedandBreakfast.com
Ask the Pros
Let's Hear it from
Recent Media Coverage
Current and Upcoming
Publicity: September through November
GREAT PLACES TO SLEEP WITH A GHOST: BedandBreakfast.com's 2007
Roundup of Bootiful and Spirited B&Bs. BedandBreakfast.com has
compiled an extensive list of haunted B&Bs. Weíre sure there are
even more spirited tales out there Ė so donít hold out any longer Ė
itís time to give up the ghost! If you havenít done already, please
send info on the ghostly events at your B&B to
THE BEST OF BEDANDBREAKFAST.COM AWARDS: BedandBreakfast.com Reviews
Determine Best B&Bs Worldwide.
Best of BedandBreakfast.com Awards were based upon both the quality
and quantity of reviews posted on the site. Be sure to read last
feature article for suggestions on how you can
generate reviews for your B&B and be a contender for next yearís
Pancakes with Personalityģ:
Thanks to all those who entered the Pancakes with Personality
contest. More than 100 recipes, photos, chef profiles and
pancake-making tips were submitted from innkeepers throughout the
United States. Congratulations to Cyndi Cobb from the Colby Hill
Inn in Henniker, NY, and Joanne Nichols from the Arbor Inn
B&B in Rye, NH, the two finalists chosen to compete in an early
December cook-off. Just as the first Presidential primary vote in
the nation is cast in New Hampshire, so too will the first
BedandBreakfast.com pancake champion be named.
Valentine's Day for Singles: Unfortunately, Valentine's Day
isn't about chocolates and roses for the 89 million single or
recently jilted single Americans. We're looking for packages for
single people and/or the lovelorn on Valentine's Day. The media
loves these kinds of packages, and so do BedandBreakfast.com
readers. Please post both romantic and singles-oriented packages on
BedandBreakfast.com's Specials pages.
Click here to see last year's release for examples.
Silver-level members and above
may post specials; simply
log in with your Property ID and password. Select Specials
from the table in your Home Base. Enter appropriate offers for
either Valentine's Day Specials or Valentine's for Singles.
Bronze member? Please
click here to upgrade. Not yet a member?
Coming up next month: weíll focus on gift certificates, holidays
and Valentineís Day.
BedandBreakfast.com bother with publicity? What difference does it make?
pundits say it takes nine impressions to make a memory. This means travelers
need to read or hear about BedandBreakfast.com nine times before it will be
top-of-mind when they make lodging plans for their next trip. The
BedandBreakfast.com publicity campaign brands the site by sending TV
viewers, magazine, newspaper and Internet readers, and radio listeners to
the site to learn more about inns and B&Bs. However, an equally important
component of BedandBreakfast.comís publicity campaign is branding the B&B
industry. In todayís competitive market, travelers need constant reminders
of why B&Bs are a great lodging choice. BedandBreakfast.comís publicity
campaign is the most comprehensive B&B campaign in the U.S., offering the
media images, story ideas, recipes, studies and trends from which generate
alone, BedandBreakfast.comís publicity campaign garnered 338,835,630
impressions. (Yes, thatís more than 300 million.) If this white space and TV
time were to be purchased, it would have cost over a half million dollars.
This year, the BedandBreakfast.com campaign has already surpassed that
BedandBreakfast.com monitors everything being written about B&Bs, country
inns and the organizations that represent them. Each day,
BedandBreakfast.comís publicity team completes a thorough review of lodging
industry coverage. This allows us to keep a pulse on whatís being written
and whoís writing it. As a result, BedandBreakfast.com is in an excellent
position to respond to articles which neglect to mention B&Bs as a lodging
option or cast a negative light on them, and to create press releases on hot
topics. Knowing this, the media count on BedandBreakfast.com to give insight
into trends and provide background for stories.
Recently, when Gary Stoller, USA TODAYís Business Travel Reporter,
questioned B&Bs suitability for business travelers, BedandBreakfast.com
responded with survey information from 1,300 innkeepers refuting his claim.
This resulted in a
full page story publicizing B&Bs as good choices for
business travelers, and positioning BedandBreakfast.com as their resource.
BedandBreakfast.comís publicity campaign works hard to mention as many
members as possible, linked by popular and timely themes. The campaign has
covered everything from cooking schools and foodie packages to floating
B&Bs, train B&Bs, birding B&Bs and great places to say goodbye or ďI doĒ to
your lover. Every press release is designed to create a news story about a
unique theme in the B&B industry that motels and hotels canít emulate.
study of travelersí habits have found that travelers put more confidence in
stories than in ads. With thousands of articles archived on the Internet
generated from BedandBreakfast.comís publicity campaign, not only potential
guests but also the media researching stories are more likely to find
BedandBreakfast.com and its members. The effect of BedandBreakfast.comís
campaign is cumulative each year.
Be sure to
Marti@BedandBreakfast.com on your press list so we can keep in touch
with whatís happening at your B&B.
leads: BedandBreakfast.com also posts publicity leads from other
media outlets. To contribute to articles,
log in to your Home Base and click
Publicity Leads. Writers are currently looking for ideas for stories
about hotel amenities, unusual American lodgings, wedding travel, luxury
travels for seniors, family friendly events, ski packages, recipes, city
escapes, girlfriend getaways, and more!
Submit story ideas about your
inn to the writers for consideration! Just minutes of your
time could put your story in newspapers or magazines across the country.
Publicity leads are a free benefit to
members of BedandBreakfast.com.
Letís Hear it from
is a great source of recipes, offering variations away from the same old
humdrum pancakes you have been serving. Use these as creative launches for
your own recipes, using fruits, vegetables, and spices that you love.
Americans love pancakes AND progress in their food!Ē - Keith A. Neubert,
Inn at Long Lake, Naples, ME
Recent BedandBreakfast.com Media Coverage
BedandBreakfast.comís comprehensive list of haunted B&Bs has been
its usual media attention once again this year. Many thanks to those who
sent stories of ghostly appearances at their B&Bs. Some of the many
placements for BedandBreakfast.comís Great Places to Sleep with a Ghost
AOLís Money & Finance section,
Hartford Courant, the
Canadian Syndicated Press, and The Chicago Sun-Times. Other stories appeared in Metro New
York, with a photo of the Captain Lindsey House Ė reputed to have 35
ghosts. Roger Peterson from the Associated Press included a story
BedandBreakfast.com as a great source in his Haunted Halloween column
appearing in the Lowell (MA) Sun and the Colorado Springs
Tango Divaís blog included
Weíve also had some great pick up on the Best of BedandBreakfast.com Awards,
due to BedandBreakfast.comís worldwide campaign and the efforts of
Daily Heraldís 35
editions in and around the Chicago area included mentions of a number of the
Midwestern winners. The
Asheville Times applauded the Bent Creek Lodge for their Best of the
South award. The New Orleans CVB included the Avenue Inn B&Bís award
in a mailing going to media throughout the country. The
Daily Southtown and the
Dubuque Telegraph Herald included a mention of the Cloran Mansionís
award. Innisfree in South Bend, IN, was included in a story about the Best
of BedandBreakfast.com Awards in the South Bend Tribune.
Kudos to the Olde World B&B for inclusion in the September 23 story in the
Cleveland Plain Dealer. The story featured Ohio wineries and places
to stay near them.
did a story about great places for hiking and cooking classes, promoting
more than 1,000 B&Bs online and driving readers to book B&Bs on hotels.com.
The story appeared in newspapers throughout the country. Since
BedandBreakfast.com provides all the content to hotels.com from its bookable
properties, this is a nice boost for all those signed up for online booking
on BedandBreakfast.com and hotels.com.
To promote its new B&B page,
IndependentTraveler.com and BedandBreakfast.com have teamed up for a
gift card giveaway.
is featured prominently throughout the site and in weekly e-newsletters for
the month of November.
This Month's Sponsor
Gift Card Reseller Program
"I was thrilled when I heard about the program. As
far as guests are concerned, it's much nicer for them to buy something
they can use everywhere!" -- Julie Becker, Byrn-Roberts Inn,
The BedandBreakfast.com Gift Card Reseller Program is here!
Click here for details. If you'd like to receive a free reseller kit, contact us at 800-462-2632 or
Through the end of 2007, earn double commission! Make 10% of
each sale in cash, and an additional 10% will deposited into your
Featured Property Advertising account. PLUS, the 10 top-selling inns
will each receive $1,000 CASH.
"I was delighted to have been able to
find gift certificates that do not lock you in at a specific B&B, or
even the location, for that matter." Joyce C.
Whatís better than
three monthís free membership? How about six months? Or a whole year? Refer
fellow innkeepers to BedandBreakfast.com, and if they join at the Silver
level or above, your membership will be extended by three months for
each B&B that signs up. If four B&Bs sign up, your membership is free
for a year! For details,
log in to your Home Base and click
Referral Program under Free Member
Benefits, or call 800-GO-B-AND-B (800-462-2632).
Online Trade Show
Visit our newest vendor member!
The Bed &
Breakfast Institute of Learning
Click here to view our Online Trade Show. Are you a vendor?
Click here to get featured!
Featured Property and
Inn of the Month auctions are easy, affordable and effective ways to drive
traffic to your website.
To update your entry, check your traffic statistics, and renew your membership,
please log in
with your property ID and password. Don't like your password? Once you're
logged in, click "Membership," select "Change Password," and choose another that's easier to remember.
"BedandBreakfast.com has been our #1 B&B directory referrer for the past few
years. I really enjoy the service they provide and the extras that they do
for B&Bs like the Online Reservations program and the Gift Certificate
program. The Gift Certificates have been really popular with our guests."
Jennifer Macgillonie, The English Inn, Port Townsend, WA
Inns for Sale
Innkeepers' Info Center
info? Youíll find lots of educational
articles on our site for your convenience.