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November 2007

Promoting the Industry

Our goal is to generate great publicity for BedandBreakfast.com members specifically, and for the B&B industry as a whole. In this issue we cover:

Upcoming Publicity for BedandBreakfast.com members
Ask the Pros
Let's Hear it from Innkeepers
Recent Media Coverage


Current and Upcoming Publicity: September through November

9/26/2007: GREAT PLACES TO SLEEP WITH A GHOST: BedandBreakfast.com's 2007 Roundup of Bootiful and Spirited B&Bs. BedandBreakfast.com has compiled an extensive list of haunted B&Bs. Weíre sure there are even more spirited tales out there Ė so donít hold out any longer Ė itís time to give up the ghost! If you havenít done already, please send info on the ghostly events at your B&B to Marti@BedandBreakfast.com.

9/19/2007: THE BEST OF BEDANDBREAKFAST.COM AWARDS: BedandBreakfast.com Reviews Determine Best B&Bs Worldwide. The Best of BedandBreakfast.com Awards were based upon both the quality and quantity of reviews posted on the site. Be sure to read last monthís feature article for suggestions on how you can generate reviews for your B&B and be a contender for next yearís awards.

Pancakes with Personalityģ: Thanks to all those who entered the Pancakes with Personality contest. More than 100 recipes, photos, chef profiles and pancake-making tips were submitted from innkeepers throughout the United States. Congratulations to Cyndi Cobb from the Colby Hill Inn in Henniker, NY, and Joanne Nichols from the Arbor Inn B&B in Rye, NH, the two finalists chosen to compete in an early December cook-off. Just as the first Presidential primary vote in the nation is cast in New Hampshire, so too will the first BedandBreakfast.com pancake champion be named. 

Valentine's Day for Singles: Unfortunately, Valentine's Day isn't about chocolates and roses for the 89 million single or recently jilted single Americans. We're looking for packages for single people and/or the lovelorn on Valentine's Day. The media loves these kinds of packages, and so do BedandBreakfast.com readers. Please post both romantic and singles-oriented packages on BedandBreakfast.com's Specials pages. Click here to see last year's release for examples.

Silver-level members and above may post specials; simply log in with your Property ID and password. Select Specials from the table in your Home Base. Enter appropriate offers for either Valentine's Day Specials or Valentine's for Singles. Bronze member? Please click here to upgrade. Not yet a member? Join today!

 

Coming up next month: weíll focus on gift certificates, holidays and Valentineís Day.
 

Ask the Pros:  Why does BedandBreakfast.com bother with publicity?  What difference does it make?

A:
Marketing pundits say it takes nine impressions to make a memory. This means travelers need to read or hear about BedandBreakfast.com nine times before it will be top-of-mind when they make lodging plans for their next trip. The BedandBreakfast.com publicity campaign brands the site by sending TV viewers, magazine, newspaper and Internet readers, and radio listeners to the site to learn more about inns and B&Bs. However, an equally important component of BedandBreakfast.comís publicity campaign is branding the B&B industry. In todayís competitive market, travelers need constant reminders of why B&Bs are a great lodging choice. BedandBreakfast.comís publicity campaign is the most comprehensive B&B campaign in the U.S., offering the media images, story ideas, recipes, studies and trends from which generate coverage.

 

Last year alone, BedandBreakfast.comís publicity campaign garnered 338,835,630 impressions. (Yes, thatís more than 300 million.) If this white space and TV time were to be purchased, it would have cost over a half million dollars. This year, the BedandBreakfast.com campaign has already surpassed that figure. 

 

BedandBreakfast.com monitors everything being written about B&Bs, country inns and the organizations that represent them. Each day, BedandBreakfast.comís publicity team completes a thorough review of lodging industry coverage. This allows us to keep a pulse on whatís being written and whoís writing it. As a result, BedandBreakfast.com is in an excellent position to respond to articles which neglect to mention B&Bs as a lodging option or cast a negative light on them, and to create press releases on hot topics. Knowing this, the media count on BedandBreakfast.com to give insight into trends and provide background for stories.

Recently, when Gary Stoller, USA TODAYís  Business Travel Reporter, questioned B&Bs suitability for business travelers, BedandBreakfast.com responded with survey information from 1,300 innkeepers refuting his claim. This resulted in a full page story publicizing B&Bs as good choices for business travelers, and positioning BedandBreakfast.com as their resource.

 

BedandBreakfast.comís publicity campaign works hard to mention as many members as possible, linked by popular and timely themes. The campaign has covered everything from cooking schools and foodie packages to floating B&Bs, train B&Bs, birding B&Bs and great places to say goodbye or ďI doĒ to your lover. Every press release is designed to create a news story about a unique theme in the B&B industry that motels and hotels canít emulate.

 

Study upon study of travelersí habits have found that travelers put more confidence in stories than in ads. With thousands of articles archived on the Internet generated from BedandBreakfast.comís publicity campaign, not only potential guests but also the media researching stories are more likely to find BedandBreakfast.com and its members. The effect of BedandBreakfast.comís campaign is cumulative each year.

 

Be sure to include Marti@BedandBreakfast.com on your press list so we can keep in touch with whatís happening at your B&B. 
 

Publicity leads: BedandBreakfast.com also posts publicity leads from other media outlets. To contribute to articles, log in to your Home Base and click Publicity Leads. Writers are currently looking for ideas for stories about hotel amenities, unusual American lodgings, wedding travel, luxury travels for seniors, family friendly events, ski packages, recipes, city escapes, girlfriend getaways, and more! Submit story ideas about your inn to the writers for consideration! Just minutes of your time could put your story in newspapers or magazines across the country. Publicity leads are a free benefit to members of BedandBreakfast.com.


Letís Hear it from Innkeepers

Ē
BedandBreakfast.com is a great source of recipes, offering variations away from the same old humdrum pancakes you have been serving. Use these as creative launches for your own recipes, using fruits, vegetables, and spices that you love. Americans love pancakes AND progress in their food!Ē - Keith A. Neubert, Inn at Long Lake, Naples, ME

Recent BedandBreakfast.com Media Coverage
BedandBreakfast.comís comprehensive list of haunted B&Bs has been scaring up its usual media attention once again this year. Many thanks to those who sent stories of ghostly appearances at their B&Bs. Some of the many placements for BedandBreakfast.comís Great Places to Sleep with a Ghost tales include AOLís Money & Finance section, Yahoo! Finance, Forbes.com, Dallas News, LA Times, Seattle PI, Hartford Courant, the Canadian Syndicated Press, and The Chicago Sun-Times. Other stories appeared in Metro New York, with a photo of the Captain Lindsey House Ė reputed to have 35 ghosts. Roger Peterson from the Associated Press included a story citing BedandBreakfast.com as a great source in his Haunted Halloween column appearing in the Lowell (MA) Sun and the Colorado Springs Gazette. Even the Tango Divaís blog included a mention.

Weíve also had some great pick up on the Best of BedandBreakfast.com Awards, due to BedandBreakfast.comís worldwide campaign and the efforts of individual winners. The Daily Heraldís 35 editions in and around the Chicago area included mentions of a number of the Midwestern winners. The Asheville Times applauded the Bent Creek Lodge for their Best of the South award. The New Orleans CVB included the Avenue Inn B&Bís award in a mailing going to media throughout the country. The Daily Southtown and the Dubuque Telegraph Herald included a mention of the Cloran Mansionís award. Innisfree in South Bend, IN, was included in a story about the Best of BedandBreakfast.com Awards in the South Bend Tribune.

Kudos to the Olde World B&B for inclusion in the September 23 story in the Cleveland Plain Dealer. The story featured Ohio wineries and places to stay near them.

hotels.com did a story about great places for hiking and cooking classes, promoting more than 1,000 B&Bs online and driving readers to book B&Bs on hotels.com. The story appeared in newspapers throughout the country. Since BedandBreakfast.com provides all the content to hotels.com from its bookable properties, this is a nice boost for all those signed up for online booking on BedandBreakfast.com and hotels.com.

To promote its new B&B page, IndependentTraveler.com and BedandBreakfast.com have teamed up for a gift card giveaway. BedandBreakfast.com is featured prominently throughout the site and in weekly e-newsletters for the month of November.

 

This Month's Sponsor

Gift Card Reseller Program

"I was thrilled when I heard about the program. As far as guests are concerned, it's much nicer for them to buy something they can use everywhere!" -- Julie Becker, Byrn-Roberts Inn, Murfreesboro, TN

The BedandBreakfast.com Gift Card Reseller Program is here! Click here for details. If you'd like to receive a free reseller kit, contact us at 800-462-2632 or Support@BedandBreakfast.com.

Through the end of 2007, earn double commission! Make 10% of each sale in cash, and an additional 10% will deposited into your Featured Property Advertising account. PLUS, the 10 top-selling inns will each receive $1,000 CASH.
            

"I was delighted to have been able to find gift certificates that do not lock you in at a specific B&B, or even the location, for that matter." Joyce C.

Referral Program

Whatís better than three monthís free membership? How about six months? Or a whole year? Refer fellow innkeepers to BedandBreakfast.com, and if they join at the Silver level or above, your membership will be extended by three months for each B&B that signs up. If four B&Bs sign up, your membership is free for a year!  For details, log in to your Home Base and click Referral Program under Free Member Benefits, or call 800-GO-B-AND-B (800-462-2632).
 

Online Trade Show

Visit our newest vendor member!

The Bed & Breakfast Institute of Learning

Click here to view our Online Trade Show. Are you a vendor? Click here to get featured!

Advertising Auctions

Featured Property and Inn of the Month auctions are easy, affordable and effective ways to drive traffic to your website.

Member Information

To update your entry, check your traffic statistics, and renew your membership, please log in with your property ID and password. Don't like your password? Once you're logged in, click "Membership," select "Change Password," and choose another that's easier to remember. More information

"BedandBreakfast.com has been our #1 B&B directory referrer for the past few years. I really enjoy the service they provide and the extras that they do for B&Bs like the Online Reservations program and the Gift Certificate program. The Gift Certificates have been really popular with our guests." Jennifer Macgillonie, The English Inn, Port Townsend, WA

Inns for Sale

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Need more info? Youíll find lots of educational articles on our site for your convenience.


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