The Dickey House Bed & Breakfast, Marshfield, MO
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"Our inn is located 22 miles from a destination city. Purchasing a featured property ad for this city has brought increased traffic to our site, which increased bookings. The auctions are easy to do and fun. We are pleased with this feature and would recommend it to others." Larry & Michaelene Stevens, The Dickey House Bed & Breakfast, Ltd., Marshfield, MO
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Marketing Message
Enhance your Featured Property ad with 50-character marketing message. If you don't already have a "marketing hook" to entice travelers to learn more about your property, create one with these goals in mind:
- Set your property apart from the competition
- Create a mood appropriate to your property
- Resonate with the guests' own fantasies
- Inspire readers to want more information
- Sketch a word picture that complements your photograph
Some samples are noted below, taken from newspapers and magazines. While reading, try to create one for your B&B which will evoke a distinct place and mood:
| "How many ways can we steal your heart?" | Lancaster County |
| "So close to everything, yet so far from the ordinary." | The Mayflower Hotel, New York |
| "With every outgoing tide, feel the stress drift away." | Amelia Island, Florida |
| "Amazing how a well-placed gazebo can change your outlook." | CT River Valley & Shoreline, Connecticut |
| "Nature set the scene. Culture steals the show." | The Berkshires, Massachusetts |
| "Where good things come in waves." | The Lodge & Club, Florida |
| "Our landscape is unspoiled. Our visitors are anything but." | New Hampshire |
| "Remote. Wild. Unbelievable." | St. Pauls Island, Alaska |
| "Come to where the country begins." | Boscobel Restoration, New York |
| "In a world of bigger, faster, glitzier…We proudly present none of the above." | Star Clippers [Too long, but so good] |
Marketing Essentials
Make your inn the exclusive "Featured Property" on
BedandBreakfast.com for as little as a penny per page view.
Feature your property on your city page, the page of a nearby city, your regional and/or
state page--it's your choice.
Inngoers can click through directly to your own Web site or to your listing on
BedandBreakfast.com--it's your choice
Which inns benefit from Featured Properties?
* Alphabetically challenged B&Bs: Your listing may not catch travelers' attention, because it falls too far down the page.
* Geographically challenged B&Bs: Your B&B may be in an undiscovered area; run a Featured Property ad in the better-known town or region.
* Financially challenged B&Bs: Boost your visibility without breaking the bank.
* Seasonally challenged B&Bs: Drive additional traffic to your site or listing only when you need the business.
* Customer-challenged B&B: Pop your ad into place only when you want to fill a last-minute cancellation, then pull it as soon as you've booked the room.
How it works
Featured Property placement is now sold only on an auction basis.
The minimum bid for a single page impression is only $.01. If there
are no other bidders, your $25 buys 2500 page impressions, placed whenever
and wherever you want them.
The requirement to purchase entire blocks is gone.
The need to share the Featured property spot is gone.
Innkeepers alone will decide the cost of Featured Property ads based on demand for particular placements.
Interested in featuring your property? Click here to see how easy it is.
We look forward to helping you feature your property on BedandBreakfast.com
Placing a value on your site visitors
You can determine how much to
bid for a Featured Property ad by calculating your conversion rate. For example,
if you get two bookings for every 100 visitors to your home page (a 2%
conversion rate), for an average of $300 per booking (2 nights at $150 per
night) you have $600 in revenue for those 100 visitors. In this example, the value of each visitor
is $6. Driving traffic to your Web site is an effective way to get "heads in the
beds" as long as it doesn't exceed your break-even cost-or in this case, $6.
Frequently asked questions
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When we say "only a penny per page view," we're not kidding. As of this writing, a one- or two-penny bid will get you the Featured Property spot on such desirable city pages as Flagstaff, Phoenix, Prescott, or Tucson, AZ; Carmel, Half Moon Bay, San Diego, or Yosemite, CA; Orlando or St. Augustine, FL; Bar Harbor, Camden, or Kennebunkport, ME: Lancaster, PA; or San Antonio, TX. Don't miss out! Check out the bargains available in your area.
Time to move on? Sell your property by listing it on the leading Internet site for bed and breakfasts and inns, BedandBreakfast.com, visited by thousands of inngoers every day!