Promoting the Industry
Our goal is to generate great publicity for BedandBreakfast.com
members specifically, and for the B&B industry as a whole. In this
issue we cover:
Upcoming Publicity for BedandBreakfast.com
Ask the Pros
Let's Hear it from
Let’s Hear it from the Media
Recent Media Coverage
Current and Upcoming
Publicity: April and May
BedandBreakfast.com’s publicity focus has focused on the site’s own
features and promotions along with summer travel ideas. Click on the
headlines below to read the releases created for April:
ONE GOOD DEED DESERVES A MOTHER. THIS MOTHER'S DAY, GIVE A LOW CARB
(ON) GIFT TO YOUR MOM, AND TO MOTHER EARTH, TOO!: Ten percent of
online BedandBreakfast.com gift card sales from Earth Day to
Mother's Day will be donated to American Forests Global ReLeaf Fund
to plant trees in honor of Mom
BEDANDBREAKFAST.COM ANNOUNCES PARTNERSHIP WITH GPS POI US USA TO
FEED INNS AND B&B'S TO GPS DEVICES: Now finding inns and B&Bs will
be easier than ever for travelers
RECESSION-PROOF YOUR SUMMER VACATION WITH B&Bs
B&Bs offer extra incentives through BedandBreakfast.com special
promotions, plus free breakfasts, local phone calls, snacks, wi-fi,
and great insider advice that can save you a bundle
Ask and ye shall receive: Hat’s off to innkeepers who posted
Getaways for Gardeners on BedandBreakfast.com. We have nearly 20
great “lets get dirty” packages listed after suggesting that members
post creative gardening packages on the site. Be on the lookout for
the Getaways for Gardeners release coming out soon.
Coming up next month: We’ll turn our focus to summer and fall
travel in the upcoming months. We’re looking for information on the
following topics for upcoming releases:
Gas saving deals for Memorial Day: Memorial Day kicks off the
summer travel season, and this year more than any other year,
travelers will be looking for ways to save at the pumps.
BedandBreakfast.com will highlight the most creative offers for
their “Tanks a Lot!” free gas promotion, encouraging travelers to
choose B&Bs and save on gas this summer. If you haven’t already, be
sure to post your “Tanks a Lot” offer under the Free Gas
Promotion on BedandBreakfast.com’s Specials pages and start
promoting green travel to your B&B this summer.
To add specials:
Click here to go to your Home Base on BedandBreakfast.com, then
click the Specials link to add your packages. Be sure to include all
relevant information including rates, validity dates, whether
children/pets are welcome, and the costs. (Silver-level members and
above may post specials; simply
log in with your Property ID and password. Select Specials
from the table in your Home Base. Enter appropriate offers for
Free Gas Promotion. Bronze member? Please click here to
upgrade. Not yet a member?
Repurposed Inns: We’re working on a story about inns that
were converted from another structure. This will be a comprehensive
round-up of churches, jails, boats, schools, dormitories, stores,
and more that have been converted to inns and B&Bs. We are working
with material sent from innkeepers earlier in the year. If you have
not yet sent information about your “repurposed inn”, please forward
your story to
Marti@BedandBreakfast.com by May 10, 2008.
the Pros: “We
keep hearing about green travel being an important determiner for where
travelers will go and stay. Is ‘eco-hospitality’ really a factor for
travelers? How important is it that we’re green?”
Online recently released findings stating that protecting the environment
has become increasingly important to consumers, with online buzz around
sustainability growing 50% in 2007. According to the Center for Media
Research, while early in the year discussion was dominated by the topic of
global warming, bloggers progressively addressed a wider variety of
green-related issues, with a particular emphasis on personal action such as
recycling, avoiding excess packaging, and carpooling.
Innkeepers are in a unique position to not only embrace but also to educate
their guests on being green. Innkeepers at the Historic Inns of Rockland,
Maine, each Maine Certified Environmental Leaders, offer each guest who stay
an ENERGY STAR light bulb. These innkeepers take their educational role one
step further, sending each guest home with instructions on how they can
eco-energize their own homes.
innkeeper who has saved a building from ruin or repurposed an old building
into an inn has embarked on the ultimate recycling project. Pam and Dick
Thorsen saved an 1880 Queen Anne
from certain demolition when they built their Classic Rosewood Inn, then
filled it with items like sinks from barber shops and marble from the
Sheraton Ritz Hotel. Inns that were once former school houses, including the
School House Inn in Rocheport, MO, Carr Manor in Cripple Creek, CO, and
Washington Street School Inn in Park City, UT, have all incorporated the old
blackboards from classrooms into the inn’s décor.
Plenty of inns offer optional towel washing, giving guests the option to
save on water usage by using towels for more than one night. Why not take it
one step further? When those towels are no longer quite satisfactory for
guests, take them to the local women’s or homeless shelters along with other
linens that can no longer be used at the inn yet are welcomed by those in
Chances are, you may have already adopted green schemes at your inn without
a lot of effort. Recycling paper, plastic and metals is common practice
among innkeepers, along with buying locally grown or produced foods and
products for your breakfasts. Using storm windows and doors to improve
energy efficiency or zoned heat in guest rooms is another common practice.
Opening windows and using shades and ceiling fans to minimize the need for
air conditioning is another easy yet green tactic. See, you’re already well
on your way to greening your B&B.
Next, start communicating your green practices to your guests, and then
reward them for their suggestions for you. You might start a contest among
guests offering gift certificates from your inn for any suggestion you
implement to further your green efforts. Develop eco-adventure packages
where guests can enjoy nature without driving. Hiking, biking, boating,
kayaking, wildlife watching and even gardening, wellness and foodie packages
are all great ways to encourage eco-tourism. Take your commitment to being
green one step further, and make a donation to your favorite eco-friendly
organization for each guest as a way to help offset their carbon footprint.
Post your Eco-Adventure prominently on your own website and also on
BedandBreakfast.com under Eco Escapes and Green Getaways, so
eco-travelers can find them.
Let guests know about your green efforts, yet avoid false eco-proclamations.
According to the Center for Media Research, consumers “are quick to condemn
‘greenwashing’ - when they suspect companies misrepresent their
environmental impact with spurious attempts at being 'green.'" Having your
staff wear “Think Green” buttons does not make your B&B green unless you put
your money where your mouth is. Yet, if you truly are taking the
all-important steps toward eco-friendly hospitality, make this pay off as a
key selling point.
saluted eco-friendly inns in a press release. If you’re looking for some
ways to add additional green schemes to your inn, read this release to see
how 10 committed innkeepers have created eco-friendly havens for travelers.
BedandBreakfast.com knows that innkeepers throughout the world are committed
to addressing global warming by helping one guest at a time.
Let’s Hear it from
“Of all the honors we have ever received, being included in your list of top
eco-friendly inns makes me as happy as any we have ever received. I can’t
remember ever not trying to save the world, but having the world join us is
great.” - Chloe G. Tuttle, Big Mill Inn, Williamston, NC
Alex Graf, a Dutch mother of four and owner of the Inn at Danbury, traded
places with an Italian mom from Long Island for "Wife Swap," the ABC show in
which two families trade mothers with disparate values for two weeks. When
asked “How did you get on the show,” she replied: “Years ago,
BedandBreakfast.com put out an email that said we were looking for families
that have kids that work with them because ABC was looking for that. We
filled out an application. They kept calling us every six months or three
months ... Last February, when they approached us, we said, "Let's do it."
-- from a story in the Concord Monitor, Concord, NH
“We have been offering a 'tanks a lot' special for many months. People love
it! We have had a wonderful response and many thanks. People still need to
relax and get away from their hustle and bustle lifestyles. They are sad
when they have to leave our B&B, but they are happy with any help to fill
their gas tanks for a safe trip home.” --Innkeepers Jennifer & Steve
Dunn, The Franklin Victorian Bed & Breakfast, Sparta, WI
Let’s Hear it from the
Rick Steves, long time expert on affordable European travel, recently
weighed in on an article printed in the San Francisco Chronicle about how to
make the best of the drooping American dollar while traveling in Europe. He
led the story by suggesting travelers stay at B&Bs. Here’s what he said:
“Just when I was getting used to the idea that a euro should cost $1.20, our
dollar plummets 20 percent, and now a euro costs $1.55. Don't expect our
currency to recover any time soon because, frankly, we're not as rich as we
think we are. But 12 million Americans - the vast majority of them normal
working people - had a blast in Europe in 2007. So don't mope. Just get
smart and stretch that wimpy little dollar. To help you keep your travel
dreams affordable in 2008, here are ways you can take back that 20 percent
drop in your dollar's value - and have a more rewarding trip.
"A bed and breakfast offers double the warmth and cultural intimacy for
half the price of a hotel. You'll find them in most countries if you
know the local word: Husrom is Norwegian for sobe, which is Slovenian
for Zimmer, which is German for bed and breakfast (literally,
"room"). In Haarlem, in the Netherlands, I save 33 percent by staying a
10-minute walk from the center and paying 55 euros for a double room with a
shower, rather than on the square in the cheapest hotel in town, which runs
85 euros for a double with shower.”
Recent BedandBreakfast.com Media Coverage
BedandBreakfast.com’s press release outlining all the
Tanks a Lot offers has continued to enjoy great coverage. The
LA Times' popular blog included it, mentioning the site as a resource
and Carmel by the Sea plus Colonial Terrace’s specific deals. Jackie Junice
Chicago Daily Herald says “Check out
largest online bed-and-breakfast directory and reservation network
worldwide, for free gas promotions, midweek discounts and more. To find a
complete list, visit www.BedandBreakfast.com and click on Search then
The Tanks a Lot program was mentioned in this story about five ways to save
on gas on
Kiplinger.com. The same story appeared on
Marketwatch.com, which resulted in a number of other stories appearing
throughout the country. Additionally, the
Hartford Courant promoted BedandBreakfast.com’s Tanks a Lot promotion
with a link to all the offers on the site, and also mentioned offers from
Ocean Wilderness Inn, Sooke, B.C, The Ruby of Crested Butte, Crested Butte,
CO, Island Goode's, Hilo, HI, and Pilgrim's Inn and Cottages, Deer Isle, ME.
Stories about BedandBreakfast.com’s Tanks a Lot promotion have also appeared
in print newspapers including the Miami Herald, St Augustine
Record, Orlando Sentinel, and Fort Lauderdale Sun Sentinel,
and on CNN television.
BedandBreakfast.com’s Mother’s Day promotion, where 10% of online gift card
sales designated with the promotional code MOTHER will be donated to
American Forest’s Global ReLeaf program to plant trees in Mom’s honor, was
picked up by a number of media sources. Stories appeared on a number of TV
station’s websites including
KTRK ABC 13,
KVIA ABC 7, and
FDA NewsChannel 10. Additionally, major search engines including
AOL Finance, plus the
LA Times, Portland, ME,
Earth Times and
Biloxi Sun Herald ran this story.
Travel & Leisure magazine included BedandBreakfast.com as a
recommended resource for planning a summer road trip. The Associated Press
picked up this story which has appeared in the
Kansas City Star, Silicon Valley Mercury News, Des Moines
Sunday Register, San Diego Union Tribune, St Louis Post
Dispatch and New Orleans Times Picyune along with many other
Both BedandBreakfast.com’s Sandy Soule and Jay Karen of PAII were quoted
extensively in a story about B&B travel appearing on a popular travel
PeterGreenberg.com. Sandy recommended to B&B travelers, “talk with the
innkeepers—ask about things to do—innkeepers are the ultimate concierges and
they are what make a B&B personalized. Inns are often a reflection of the
innkeepers’ personality too, so it’s fun to get to know the innkeepers to
understand the artwork and the décor of the inn.”
Additionally, Sandy’s bylined article about family friendly B&Bs in Michigan
appeared in Pontiac, Michigan’s Sunday Oakland Press. This story
offered tips for finding and enjoying family friendly B&Bs, along with
information about BedandBreakfast.com.
Home and Away magazine’s website
press release about recession proofing your vacation, mentioning all the
members included in the press release along with a description and link back
to BedandBreakfast.com for more information and affordable lodging packages.
Vacations and Charters magazine included a complete list of green
getaways from BedandBreakfast.com in a story about B&B travel.
Hat’s off to a number of innkeepers who created some buzz in the media about
BedandBreakfast.com. Black Star Farms was featured as a prize on Wheel of
Fortune’s “Going Green” week, April 11. The story was picked up by their
local newspaper and the Traverse City Business Journal. The
Pinehurst Inn was recognized as one of BedandBreakfast.com’s picks for top
eco-friendly inns by
Business North, a business news source for Northern Minnesota and
Wisconsin. The Murphy House B&B sent out a release about selling
BedandBreakfast.com gift cards that got picked up by the
Oneonta Daily Star.
This Month's Sponsor
Gift Card Reseller Program
Could you use some extra cash? Sign up for the gift card reseller
program, and make 15% on each sale! There is no cost to
click here for details. If you'd like to receive a free reseller kit, contact us at 800-462-2632 or
“I have purchased weekends at B&Bs for friends before and had to contact
the place and make arrangements for a gift certificate of some sort.
This way my friends can select the location they want and when they want
to go. I will tell others about this great service!”
What’s better than
three month’s free membership? How about six months? Or a whole year? Refer
fellow innkeepers to BedandBreakfast.com, and if they join at the Silver
level or above, your membership will be extended by three months for
each B&B that signs up. If four B&Bs sign up, your membership is free
for a year! For details,
log in to your Home Base and click
Referral Program under Free Member
Benefits, or call 800-GO-B-AND-B (800-462-2632).
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"I am happy to report that we have had several enquiries from your site, and
one guest who is staying for five nights, so our membership cost has been
covered. Thanks for your help!" Caitlin Adair, Sanctuary, Putney, VT
Inns for Sale
Innkeepers' Info Center
info? You’ll find lots of educational
articles on our site for your convenience.