Promoting the Industry
Our goal is to generate great publicity for BedandBreakfast.com
members specifically, and for the B&B industry as a whole. In this
issue we cover:
Upcoming Publicity for BedandBreakfast.com
Ask the Pros
Let’s Hear It from Innkeepers
Recent Media Coverage
Current and Upcoming
Publicity: March and April
BedandBreakfast.com sent the following press
releases in February; scroll down to read about the great media pick-up these
For "Spring Breakation," Hit The Slopes: B&Bs Ready for Spring Break with
Ski, Sleigh and Snow Play Packages
We’re presently working on the following press releases for distribution in
March and April:
Green Getaways and Eco Escapes: If you haven’t already listed your
Green Getaway or Eco Escape, please post it on BedandBreakfast.com’s
Specials section, under the category with that name. The press release will
be a compilation of the best specials posted.
The Top 10 Green B&Bs: This release will be an Editor’s Pick, based
upon information sent to Marti Mayne at
Marti@BedandBreakfast.com. If you have not sent information about how
your B&B has gone green or ideas for green cleaning and home maintenance
tips, please do so by March 9.
Tanks a Lot: We’re beginning to get media requests for the annual
BedandBreakfast.com Tanks a Lot promotion. Gas prices have just spiked,
and automobile travel is on the rise, so Tanks a Lot offers will continue
to be popular with both B&B goers and the media. If your free gas special
has expired, post a new one for the spring and summer travel seasons!
BedandBreakfast.com continues to have a direct link from the
home page to
the Gas Specials, making your offer even more visible to potential guests
media. Last year, more than 200 gas offers were posted on
BedandBreakfast.com, making it a popular story for the media; let’s top it
for 2007! Please be sure to post your Tanks a Lot offer under Free Gas
Promotion in BedandBreakfast.com’s Specials section.
Silver-level members and above may post specials; simply
log in with your Property
ID and password. Select Specials from
the table in your Home Base. Enter appropriate offers for Free Gas Promotion
and spring packages. Bronze member? Please
click here to upgrade.
Important Reminder: While we include as many members as possible in
BedandBreakfast.com press releases, limited space makes it impossible to
include everyone, although site specials are always included. Offers that
include a small discount or are too restrictive will not pique the media’s
attention. Please remember to be as creative as possible when designing your
specials and packages. Take some time to review other specials on the site,
and see which ones appeal to you. Like the media, the editors at
BedandBreakfast.com are drawn to creative offers.
How can I track whether the
media uses my story?
The best way to track media coverage is free and easy. Google News Alerts,
a free service from the search engine giant, allows you to track when your
B&B appears in a story placed on the Internet. Simply go to
http://www.google.com/alerts and type in the name of your property under
Search Terms. While you’re there, why not track the kind of coverage
your competition is getting too? Type in the name(s) of the B&Bs near you,
and you’ll not only track the coverage your neighbors get, but also follow
the media who are covering B&Bs. Be sure whenever possible to grab the names
of reporters and other media covering B&Bs in your area, then stay in touch
with them with news from your B&B.
As a publicist for the B&B industry, I track all articles with the words
inns, B&Bs, bed and breakfasts, country inns and
more. This allows me to see what kinds of B&B stories are interesting to the
media and who is covering them.
Let’s Hear It from Innkeepers and the Media
Media Quote of the Month:
“Thanks so much Marti for the girlfriend's
getaways information. We are promoting this heavily so keep us tuned with
new girlfriend getaways. Keep up the good work.”
Hammond, editor, Jetsetters Magazine
Innkeeper Quote of the Month: "Wow!
Great work getting all that exposure for BedandBreakfast.com and all of your
members! Once again, you've demonstrated what an excellent partner
BedandBreakfast.com is for all of us. Keep up the leadership and the great
Pat Shotlander, Petite
Auberge Les Bons Matins, San Francisco, CA
Recent BedandBreakfast.com Media Coverage
Love was in the air throughout February, and romantic inns, in addition to
“Un-Valentine’s Day” celebrations for singles, were on the minds of the
Frommers.com recognized that not everyone is the lovin’ type. After
receiving BedandBreakfast.com’s advice for the lovelorn, they mentioned the
best place to celebrate being single is Laurel Hill B&B, and the best place
to drown one’s sorrows is the 1811 House. Other coverage for
BedandBreakfast.com’s story about Valentine’s Day for singles and the lovelorn
The Boston Globe,
Travellady.com and the
The Capital Times in Madison, WI, mentioned BedandBreakfast.com’s Best
Undiscovered Inns and recognized the White Lace Inn for inclusion on
Travelpost said “So you’re a chump, forgot Valentine’s Day and need a
quick (but meaningful, of course) gift for the travel addict you love more
than life itself. Gift certificates can lack feeling, but they can also be
just the right thing, if you know where to look. May I humbly suggest…an
instant online BedandBreakfast.com gift certificate good for lodging at
3,200+ places ... ”
News about BedandBreakfast.com members with ties to the Underground Railroad
has been a popular travel story for media recognizing February as Black
History Month. To date, stories have appeared in the
The Courier-Journal (Louisville, KY).
Sandy Soule was interviewed about BedandBreakfast.com’s list of
B&Bs with ties to the Underground RR for a story circulated by the
Associated Press on Black History Month. The story, which specifically
mentioned Christopher’s B&B in Bellevue, KY, appeared throughout the
country, including the
Seattle Post Intelligencer, the
Orange County Register and Arizona’s
BedandBreakfast.com’s Spring Breakation release was picked up in full by
This Month's Sponsor
BedandBreakfast.com, RezOvation and Expedia, Inc.
are hitting the road to bring you current and comprehensive information
about Internet marketing, online reservations, yield management, and
property management software.
Click here to see upcoming Intensives and
this B&B because they accept BedandBreakfast.com gift certificates. We
had just the best time in this very charming inn ... " -- from a
The Doubleday Inn
the inns that participate in the gift certificate program, just
log in to your Home Base, or
for more information.
You can earn money by selling gift certificates on your
website! Earn 5% with our
Online Trade Show
Visit our newest vendor members!
Click here to view our Online Trade Show. Are you a vendor?
Click here to get featured!
Featured Property and
Inn of the Month auctions are easy, affordable and effective ways to drive
traffic to your website.
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please log in
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"I just wanted to express my sincere appreciation to one of your support
staff. She was very friendly, helpful, accommodating and provided EXCELLENT
customer service. I thanked her for all of her help but also wanted to thank
your company for providing a friendly voice and helpful person." --
Inns for Sale
Innkeepers' Info Center
info? You’ll find lots of educational
articles on our site for your convenience.