Add a free* video link to
U.S. Internet users viewed 11.5 billion online videos during March 2008, a
64% gain over March 2007.
User Generated Video Market Size (total "views")
iMedia Research, Jan. 2009
Adding a video to your listing allows travelers to really get a sense of
your inn. Mail us a copy of your video on a CD or DVD, or use the free
website MegaUpload to send us your video files.
Here are the requirements:
Size: Maximum 100 MB.
format: Video files from most digital cameras, camcorders, and cell
phones in the .WMV, .AVI, .MOV, and .MPG file formats are OK.
Time: Three minutes is
ideal; 10-minute maximum.
We will format your videos
to the right compression and size.
Here's a sample of inns that have video posted to their listing:
Two Meeting Street Inn, Charleston, SC
Hotel Fevery, Bruges, Belgium
Palazzo Dalla Rosa Prati, Parma, Italy
High Hope Estate, Saint Ann's Bay, Jamaica
Marcel's Creative Exchange Bed & Breakfast, Amsterdam, Netherlands
Mast Farm Inn, Valle Crucis, NC
Grace Manor Inn, Richmond, VA
Stone Hill Inn, Stowe, VT
The Hertzog Homestead Bed & Breakfast, Ephrata, PA
Charles Street Inn, Boston, MA
Garth Woodside Mansion, Hannibal, MO
Inn & Spa At Cedar Falls, Logan, OH
Black Dog Inn, Estes Park, CO
Bed and Breakfast Afloat c/o Constitution Marina, Boston, MA
For more details,
log in to your Home Base and click
1-800-GO-B-AND-B or 1-512-322-2700.
*Free for silver level members and up.
Seven strategies for marketing in a downturn: Doing the same things
in an uncertain economic environment and expecting the same results is, at
worst, a definition of marketing insanity. At best it is a flawed strategy.
In a challenging economy, you must
find new ways to make marketing work more effectively, get more out of
marketing investments, and measure and account for marketing decisions.
The following strategies will help you allocate marketing investments to
better performing programs that will carry your company through the economic
downturn and beyond.
- Get targeted: Invest in those specific, targeted media where
you know your customers and prospects will be exposed to your message.
- Measure performance: While it's always the right time to
purge marketing programs that don't perform, it may be time to scale
back any marketing plans whose results you can't measure or are unsure
about. Online programs -- which are built around delivering visibility,
impressions, clicks, leads and customers -- are easy to measure.
- Think integration: Take advantage of multiple media,
resources and customer touchpoints to create a whole that's greater and
more effective than the sum of its parts.
- Maintain frequency and consistency: The benefits of regular
visibility in the market tend to compound over time as more prospects
recognize your company. A consistent online presence where your
customers and prospects are looking for information -- including
websites, directories, search engines and e-newsletters -- will help
your company stay visible as well as provide measurable lead generation
benefits via online contact.
- Push and pull your way to success: Most marketing can be
classified as either push or pull: companies push their message out
through tactics such as direct mail, advertisements and e-newsletters;
and they also establish a presence in online directories, websites and
search engines to pull customers in real-time when prospects are
searching for information, products and services like those your company
- Focus on quality over quantity: If marketing efforts focus
solely on quantity over quality, fewer leads will convert, more sales
resources will be wasted, and sales people will begin to distrust
marketing's lead generation programs. Commit to programs in which
quality is a key attribute: programs that can deliver interested
prospects, provide prospect contact information and offer reports of
- Seek assistance from media partners: The economy is likely
forcing you to make harder and smarter decisions about allocating
budgets. Ask media partners to demonstrate how their marketing solutions
help your company achieve the strategies mentioned above.”
Tactics to drive business this summer: “According to Travelocity,
there are no big indicators of shrinking demand for travel.
Travelers are looking for savings by booking packaged trips and looking
for drive destinations. On the other side of the forecast spectrum is a
recent study by TIA that reports that uncertainty in the economy puts stress
on the travel industry; 62% of all survey participants feel the economy will
worsen in the next year. This sort of self-fulfilling prophecy has a
tendency to drive down consumer spending on big-ticket discretionary items
such as travel.
“It’s a good strategy to be proactive and put plans in place, as it is
certain that consumers will be more price sensitive but also looking to feel
that they received value for their summer travel experience.
- Dynamic packages. Put together leisure packages to increase
the perceived value to the customer. This does not necessarily mean
lower room rates as packages ‘disguise’ the rate.
- Appeal to the local market. Travelers still want to treat
themselves, even if it’s just a little bit. Chances are they have never
sampled the rooms, pool, spa or other amenities of their hometown
hotels. Make it easy – reach out to them!
- The small meetings market. This market is hot! As many
corporate and association meetings contract in size, this levels the
playing field between smaller hotels and the large group houses,
independents and franchises.
The Social Group Market. Gain visibility on travel websites by
positioning the hotel and the amenities, sometimes more important than
rate, geared to those that are preferred by social group. Families will
still have reunions and classmates will still have high school reunions
- Mailings to past guests. Special offers to those guests that
already know you and have used you in the past are cheaper and faster to
execute than many other campaigns you could do. Postcards work well, as
the offer is apparent on outside of the mail piece. Direct the guest to
make their reservation on your website. This allows you to measure the
effectiveness of a campaign in terms of website traffic, and a
reservation made through your web site is one of the cheapest
Boutique hotels outperform competitive peers: “While the early wave
boutique hotels turned off many business travelers because of their
impractical guestrooms and spotty service, recent entries to the market are
trying to offer better service and business-friendly amenities along with a
lively social atmosphere. The new brands represent a movement away from the
sameness that has long characterized hotel chains in favor of properties
meant for a specific location or demographic. A lodging analyst with
PriceWaterhouseCoopers said that with the exception of 2001 to 2003,
boutique hotels have outperformed both in occupancy and average daily rate
their competitive peers.”
Hotels using guests’ videos online as marketing tool: “It's a
dramatic shift from traditional marketing, where communication flowed from
hotels to customers. The new strategy aims to
get customers to talk among themselves on sites such as YouTube,
Facebook and Twitter, promoting word-of-mouth advertising. Eager to capture
the attention of Internet-savvy guests, hotels are becoming more serious
about using online videos as a marketing tool. They’re encouraging and
monitoring guests’ videos of their stays. They’re creating their own YouTube
channels and other video content to showcase their properties and to launch
new brands. The new marketing strategy aims to get customers to talk among
themselves on sites such as YouTube, Facebook and Twitter, promoting
Proven dollar returns boost Michigan's marketing budget:
“Accountability has permeated all types of marketing, including the state
tourism sector. Case in point: the state of Michigan, which this year
upped its tourism promotion budget by 33% to $17.5 million, in no small
part as a result of an independent study that demonstrated the significant
financial returns being realized from such marketing.
"The study, commissioned by Travel Michigan, the state's official tourism
marketing office, was conducted by Longwoods International, a research firm
specializing in tourism advertising ROI. After evaluating the impact of
Travel Michigan's advertising campaigns between 2004 and 2007, Longwoods
found that the $20 million in advertising spent during the four years in
Chicago, Cleveland, Indianapolis, Cincinnati, Milwaukee, and Ontario, Canada
attracted more than 3.8 million visitors who would not otherwise have
traveled to Michigan. These tourists spent more than $800 million statewide
at Michigan businesses, resulting in an additional $56.4 million in new tax
dollars for the state treasury.
"Bottom line: For each dollar spent on advertising in out-of-state markets,
$2.82 came back to the state in the form of new tax revenue.
"Travel Michigan is already putting those extra bucks to good use, by
expanding the peak summer-season market reach of its "Pure Michigan"-themed
TV and radio commercials. The beefed-up seasonal push began with
out-of-state advertising starting May 5 and in-state advertising starting
May 12. Tourism contributes $18.8 billion annually to Michigan's economy. It
accounts for 200,000 jobs and generates $1.1 billion in state tax revenues.”
How blog SEO helps your website’s SEO: “If you have a website, then
the smart thing to do is to
have a blog associated with your website. If you have a smart blog SEO
program, the spinoff is that it can aid your website’s SEO program. Blogs
have the characteristics that search engines love —fresh content, a site
that appears to be growing at a steady rate, keywords that appear with a
host of variations and, with appropriate blog SEO strategies, a lot of
"For website owners, the benefits are invaluable. A boost in the website’s
rankings can lead to an increase in organic traffic. A blog with the correct
blog SEO program should also rank well and receive its fair share of organic
The biggest plus to website owners is the blog’s ability to connect with
customers and potential customers along with other related websites and
blogs. The dialog that can be established can lead to a real boost in brand
or product awareness along with the development of an company’s reputation.
Clever use of blog SEO along with social marketing and bookmarking can
further that exposure.”
This Month's Sponsor
Gift Card Reseller Program
Could you use some extra cash? Sign up for the gift card reseller
program, and make 15% on each sale! There is no cost to
click here for details. If you'd like to receive a free reseller kit, contact us at 800-462-2632 or
"I was looking at BedandBreakfast.com for my own
vacation and then saw that you had gift cards! And here I needed a gift
for a wedding next weekend. Thanks for solving that problem." --
What’s better than
three months' free membership? How about six months? Or a whole year? Refer
fellow innkeepers to BedandBreakfast.com, and if they join at the Silver
level or above, your membership will be extended by three months for
each B&B that signs up. If four B&Bs sign up, your membership is free
for a year! For details,
log in to your Home Base and click
Referral Program under Free Member
Benefits, or call 800-GO-B-AND-B (800-462-2632).
Online Trade Show
Visit our vendor members!
Click here to view our Online Trade Show.
Are you a vendor?
Click here to get featured!
Featured Property and
Inn of the Month auctions are easy, affordable and effective ways to drive
traffic to your website.
To update your entry, check your traffic statistics, and renew your membership,
please log in
with your property ID and password. Don't like your password? Once you're
logged in, click "Membership," select "Change Password," and choose another that's easier to remember.
"I am happy to report that we have had several enquiries from your site, and
one guest who is staying for five nights, so our membership cost has been
covered. Thanks for your help!" Caitlin Adair, Sanctuary, Putney, VT
Inns for Sale
Innkeepers' Info Center
info? You’ll find lots of educational
articles on our site for your convenience.