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June, 2003

Promoting the Industry

Marti Mayne

Special Promotions

Labyrinths: The labyrinth press release was sent to an extensive collection of travel and feature writers; thanks to those who sent us information and photos. The release was picked up by the New Orleans paper -- click their masthead to read it:  The Times-Pucayune

Afterwards, Kristie Rosset of Lookout Point Inn in Hot Springs, AR, wrote: "Thank you so much for including us in your article on inns and labyrinths. We feel honored, and we began receiving calls on Monday morning as a result of the article."

Recipes: We sent magazine food editors and television producers a wonderful compendium of seasonal recipes and food story ideas, selected from innkeeper responses to our publicity lead. Everything from fiddlehead ferns to mesquite cooking was featured. We look forward to working with food editors to highlight your recipes and a variety culinary travel features. If you haven't yet posted your favorite recipes on BedandBreakfast.com, please log in with your password & property ID and do so right away!

Publicity Leads: Your responses to our publicity leads requesting information on cooking schools, and the sports and adventure packages were wonderful! We're using the information in several press releases that will be sent to newspaper, magazine, Internet site editors and TV producers. Due to the volume of responses, it's difficult for us to answer each of you, but please accept our sincere thanks.

Post Your Specials Today!

The specials area on BedandBreakfast.com is very popular with both the media and inngoers. Specials can be posted by theme or by in the state-by-state section. We've added a new category, Military Rate (active duty), for returning troops. If you've not already done so, we'd recommend posting one on your own website and on BedandBreakfast.com. Not sure how to post your specials? Here's the free deal for Silver members and up:

  • Log in with your property ID and password, then select Quick Links from the toolbar at the top of the page. From the drop-down menu, select "Specials."
  • Under "Special Summary," click the theme of your choice from the drop-down menu, and combine a promotional rate with whatever tempting treats or special event tickets your guests might enjoy--it's up to you.
  • To see the specials that have already been posted by your fellow innkeepers, visit our Specials page and click the drop down box marked "Select Special."

Bronze member??? Don't miss out on these specials. Try our 100 percent risk-free upgrade guarantee.

BedandBreakfast.com Grabs White Space

In our never-ending crusade to promote the B&B industry through articles in magazines, newspapers, television and on the Internet, we're happy to say that May was a banner month. Media placements included USA TODAY, Chicago Tribune, Detroit News, Excite.com, CNN Money, Yahoo Finance and many more, capturing nearly 13 million impressions for the month of May. Here are some media highlights:

USA Today
USA TODAY
recommends BedandBreakfast.com's Hot Deals as a great place to go for 11th hour vacations, and also includes BedandBreakfast.com is its Best of the Web picks.

Detroit News & Free Press: Recognized BedandBreakfast.com as a major B&B website, noting it was the most complete online B&B directory.

CNN Money: Mentions BedandBreakfast.com's bird watching packages, directing readers to the special B&B packages section on the site.

Excite.com and Yahoo! Finance printed the entire B&B Bonuses press release distributed last month by BedandBreakfast.com, comparing B&Bs favorably to hotels.

The Erickson Tribune, with a circulation of over 1,000,000, included an article on how to chose a B&B, based on an interview with Sandy Soule. The newspaper is distributed to seniors interested in Erickson Retirement Communities.

This Month's Sponsor
Blizzard Internet Marketing
Online Trade Show
Click to visit our newest vendor members: More vendor info...
Gift Certificates
The Lodge on Little St. Simons Island, GA
We've just sent two promotional emails to boost gift certificate sales for weddings and anniversaries. To join the over 2700 participating inns, just log in to your home base with your property ID and password, then click Gift Certificate Program.
Traffic statistics
Log in with your property ID and password for details on the number of page impressions and click-throughs your B&B has received as a result of all BedandBreakfast.com online marketing, including property listings, Featured Property, and Inn of the Month advertising. More information
Member Information
To update your entry, post specials, and renew your membership, please log in with your property ID and password. Can't remember your password? Click here, then enter your property ID and we'll email it to you. Don't like your password? Once you're logged in to Home Base, just click "Change Password" (first item in the left-hand column), and choose another that's easier to remember. More information
Inns for Sale
Time to move on? Sell your property by listing it on the leading Internet site for bed and breakfasts and inns, BedandBreakfast.com. Email us today and we'll put you on our special offer mailing list. Read more
Online Bookings
Taking real-time, online reservations is the most effective way to transform your Internet presence from an informational resource into a 24/7 sales engine.  Read more
Innkeepers Information Center
Need more info? You’ll find lots of forms, tutorials, and educational articles on our site for your convenience.

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