The Dickey House Bed & Breakfast, Marshfield, MO
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"Our inn is located 22 miles from a destination city. Purchasing a featured
property ad for this city has brought increased traffic to our site, which
increased bookings. The auctions are easy to do and fun. We are pleased with
this feature and would recommend it to others." Larry & Michaelene Stevens, The
Dickey House Bed & Breakfast, Ltd., Marshfield, MO
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Marketing Message
Enhance your Featured Property ad with 50-character marketing message.
We've just added a free enhancement to maximize the effectiveness of your
Featured Property ad: A 50-character marketing message. Create a message that
will encourage potential guests to click through and pick up the phone. Here
are some ideas:
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Fantastic midweek specials! (30 characters)
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Third night free midweek! (27 characters)
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Ultimate Romance Packages (27 characters)
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Breakfast in bed; you deserve it! (35 characters)
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Treat yourself to affordable luxury (37 characters)
You can only run one marketing message at a time (regardless of the number of
Featured Property ads you may have), but you can change it as often as you
like.
If you don't already have a "marketing hook" to entice travelers to learn more
about your property, create one with these goals in mind:
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Set your property apart from the competition
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Create a mood appropriate to your property
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Resonate with the guests' own fantasies
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Inspire readers to want more information
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Sketch a word picture that complements your photograph
Some samples are noted below, taken from newspapers and magazines. While
reading, try to create one for your B&B which will evoke a distinct place and
mood:
| "How many ways can we steal your heart?" |
Lancaster County |
| "So close to everything, yet so far from the ordinary." |
The Mayflower Hotel, New York |
| "With every outgoing tide, feel the stress drift away." |
Amelia Island, Florida |
| "Amazing how a well-placed gazebo can change your outlook." |
CT River Valley & Shoreline, Connecticut |
| "Nature set the scene. Culture steals the show." |
The Berkshires, Massachusetts |
| "Where good things come in waves." |
The Lodge & Club, Florida |
| "Our landscape is unspoiled. Our visitors are anything but." |
New Hampshire |
| "Remote. Wild. Unbelievable." |
St. Pauls Island, Alaska |
| "Come to where the country begins." |
Boscobel Restoration, New York |
| "In a world of bigger, faster, glitzier…We proudly present none of
the above." |
Star Clippers [Too long, but so good] |
Marketing Essentials
Make your inn the exclusive "Featured Property" on BedandBreakfast.com for as
little as a penny per page view.
Feature your property on your city page, the page of a nearby city, your
regional and/or state page--it's your choice.
Inngoers can click through directly to your own Web site or to your listing on
BedandBreakfast.com--it's your choice
Which inns benefit from Featured Properties?
* Alphabetically challenged B&Bs: Your listing may not catch travelers'
attention, because it falls too far down the page.
* Geographically challenged B&Bs: Your B&B may be in an undiscovered
area; run a Featured Property ad in the better-known town or region.
* Financially challenged B&Bs: Boost your visibility without breaking the
bank.
* Seasonally challenged B&Bs: Drive additional traffic to your site or
listing only when you need the business.
* Customer-challenged B&B: Pop your ad into place only when you want to
fill a last-minute cancellation, then pull it as soon as you've booked the
room.
How it works
Featured Property placement is now sold only on an auction basis. The minimum
bid for a single page impression is only $.01. If there are no other bidders,
your $25 buys 2500 page impressions, placed whenever and wherever you want
them.
The requirement to purchase entire blocks is gone.
The need to share the Featured property spot is gone.
Innkeepers alone will decide the cost of Featured Property ads based on demand
for particular placements.
Interested in featuring your property?
Click here to see how easy it is.
We look forward to helping you feature your property on BedandBreakfast.com
Placing a value on your site visitors
You can determine how much to bid for a Featured Property ad by calculating your
conversion rate. For example, if you get two bookings for every 100 visitors to
your home page (a 2% conversion rate), for an average of $300 per booking (2
nights at $150 per night) you have $600 in revenue for those 100 visitors. In
this example, the value of each visitor is $6. Driving traffic to your Web site
is an effective way to get "heads in the beds" as long as it doesn't exceed
your break-even cost-or in this case, $6.
Frequently
asked questions
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Time to move on? Sell your property by listing it on the leading Internet site
for bed and breakfasts and inns, BedandBreakfast.com, visited by thousands of
inngoers every day! 