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One of the best ways to promote your property is to attract media and consumer
attention with inviting seasonal promotions. And the easiest place to publicize
them is on our
Special Deals page. Here's how:
Here's the free deal for Silver members and up:
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Log in with your property ID and password, then click the "specials" link on
the left-hand side of the page.
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Under "Special Summary," click the theme of your choice (see below) and combine
a promotional rate with whatever tempting treats or special event tickets your
guests might enjoy--it's up to you.
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Remember that creative offerings are more likely to attract media attention --
they make a better story.
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To see the specials that have already been posted by your fellow innkeepers,
visit our
Specials page
and click the drop down box marked "Select Special."
Bronze member??? Don't miss out on these specials.
Try our 100 percent risk-free upgrade guarantee.
Fantastic Fly Fishing
Is there a rushing mountain stream, stocked pond, or other body of water near
your property that would attract fishermen? If you are a fishing guide, or have
a buddy who is, post some fishing specials under the Fantastic Fly Fishing
heading. We’re looking to add specials to attract travel writers who had it
with the frilly frou-frou circuit! In addition to posting your special on our
website, please email details to
InnkeeperNews@BedandBreakfast.com.
Planning Ahead for Fall and Winter!
Magazines have long lead times, and now is the time to start planning for Halloween, Thanksgiving, Christmas,
and Valentine’s Day promotions. Here’s what you can do:
- Recipes: Post some of your best holiday recipes on BedandBreakfast.com, so we can start preparing the
holiday PR campaigns. Please keep in mind that food editors usually look for easy-to-prepare recipes made
from fresh, healthy ingredients that are readily available. When posting a recipe, please proofread carefully,
and capitalize only proper names.
- Christmas tours: We will again be featuring holiday open house tours this year
(click to see last year’s article), so please
tell us about upcoming plans in your community, especially B&B tours.
- Valentine’s Day: The media is always hungry for romantic pieces in February, and we are going to be promoting
the best places to Seduce your Significant Other. Please nominate yourself. We’ll need some great stories to
enhance your romantic amenities, since that’s the best way to get some ink. Do you have any entertaining “Pop
the Question” anecdotes? Elopements? Surprise romance getaways, where one spouse “kidnaps” the other to a
special escape? Make sure your nomination includes a story about why you’re the best place to seduce or be
seduced. Tell it all to Marti.Mayne@BedandBreakfast.com.
Publicity Leads
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As a new service to our members, BedandBreakfast.com will be alerting you as we learn about upcoming
publicity leads.
Watch for emails with this subject line: “Urgent: Publicity Lead from BedandBreakfast.com.”
Depending on the assignment, these leads will be distributed to inns in a specific region or more widely.
For example, if we learn of an editor who has assigned a story on the wine harvest in California’s Napa
and Sonoma wine country, the Publicity Lead will just go to B&Bs in that region, although Marti will be sure
to mention the many other wine-growing areas with great country inns. A more wide-ranging lead might read
like this:
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ASSIGNMENT: For a feature in an extremely upscale magazine, need to hear as soon as possible about
Christmas boat parades and/or other holiday events tied to the water. Let me know about pix, too.
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Key response criteria: For maximum results, please follow the guidelines below.
- Timely response: Don’t wait for the deadline. Email Marti.Mayne@BedandBreakfast.com today.
- Appropriate response: Please respond only when your B&B meets the criteria requested.
- Need to edit: We reserve the write to edit what you send us.
- Signature file, please! Be sure that your email to us includes your name, your inn’s name, the email and postal address, of course, your URL.
- Graphics are key. Photos pique the writer’s interest and enhance the story. If we have a publicity lead about romantic getaways that include
a horse-drawn sleigh ride, let us know about prints, high-resolution graphic files, and/or Internet pictures available. Don’t forget about permissions and credit lines, either!
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Recent Publicity
CNN Headline News: Travel Advisor Chris McGinnis recommended B&Bs as a great choice for business travelers,
noting: “If you’re hunting for a great hotel deal or just an alternative to the beige box hotels, you may want to
try a B&B now. …If you’re a midweek business travel, you can get two-for-one deals, and 30% off…BedandBreakfast.com
is a very comprehensive and searchable site.” May, 2002
Harry Shattuck, Travel Editor of the Houston Chronicle, recommended BedandBreakfast.com as one of his
favorite travel websites. April, 2002
Laopinion, a Spanish language Los Angeles newspaper, recommended BedandBreakfast.com as a way of finding
lodgings that let you better experience local color. April, 2002
Microsoft Bcentral: Money Matters,
by Joseph Anthony. BedandBreakfast.com was recommended as an information source in this article about finding
business-friendly B&Bs.
Sundancer's West, an e-zine that explores travel in the West and beyond, featured BedandBreakfast.com’s
Best Undiscovered Inns press release in its two June issues.
C-FAX Radio in Vancouver, B.C., interviewed Sandy Soule on its Travel Talk with Charles radio show. June, 2002.
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Time to move on? Sell your property by listing it on the leading Internet site
for bed and breakfasts and inns, BedandBreakfast.com, visited by thousands of
inngoers every day! 