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July-August, 2003

Promoting the Industry

Marti Mayne

Special Promotions

Many thanks to all those who submitted information about sports packages and outdoor adventures. Over 100 pages of material were received, and we've been busy creating press releases to tempt summer vacationers (and travel editors) and highlight BedandBreakfast.com member inns.


Family Vacation Packages: "Summertime: When B&B equals Family & Fun" highlighted family-oriented packages, and was sent to more than 1500 websites and all major newspapers, magazines and television outlets. This press release had a fabulous response, and we're still getting calls from reporters who will include the information in their columns.

Yahoo Finance posted the release, highlighting a few packages and included Sandy Soule's tips on finding family-friendly inns, then directed readers to the complete release in BedandBreakfast.com's online press kit.

Frommers.com also featured a round-up of the family packages. Article author, Bob Haru Fisher said this: "One favored stereotype about Bed and Breakfast inns is that they are just for romantic interludes like honeymoons and anniversaries. But they can also be great fun for families looking for a unique way to spend part of the summer holidays. Nobody is better at this than the members of BedandBreakfast.com, which offers a whole bunch of neat places to stay, play and relax across the country." Read more…

Affordable Vacation Packages A second press release featuring low-cost, high-value packages was just distributed to newspapers, magazines, television and website media, and we've already begun getting media feedback about these packages. Details in our next issue.

Post Your Specials Today!

BedandBreakfast.com specials are popular with both the media and inngoers. Specials can be posted by theme or by state/province. For best results, post your specials both on BedandBreakfast.com and on your own website. Not sure how to post your specials? Here's the free deal for Silver members and up:

  • Log in with your property ID and password, then select "Edit Listing" from the toolbar at the top of the page. From the drop-down menu, select "Specials."
  • Under "Special Summary," click the theme of your choice from the drop-down menu, and combine a promotional rate with whatever tempting treats or special event tickets your guests might enjoy--it's up to you.
  • To see the specials that have already been posted by your fellow innkeepers, visit our Specials page and click the drop down box marked "Select Special."

Bronze member??? Don't miss out on these specials. Try our 100 percent risk-free upgrade guarantee.

PR for specials works! Mary Lou & Harris Levine, Dana Place Inn, Jackson, NH wrote: "Your train promo last fall worked great. We had quite a few stays that resulted from it and surprisingly several from Columbia, SC. So thanks again."

Publicity Leads We're already getting media interest in fall and holiday packages. Please watch out for the Publicity Leads requesting information about fall, holiday and winter packages and events. Your responses to publicity leads are also helpful in supplying information to media who contact us on a regular basis with story angles touching on B&Bs, vacations or packages.

Bed and Breakfast in the News

Our efforts to promote the B&B industry through articles in magazines, newspapers, television, and on the Internet, really paid off in June. We had a record month of coverage, garnering over 13 million impressions. Here's what the media had to say about BedandBreakfast.com and its members:

The August issue of Men's Journal contains an article on romantic getaways ("Take the Honey and Run"), including a sidebar on Maine by Sandy Soule. Featured are the Portsmouth Harbor Inn & Spa, the Five Gables Inn, and Pilgrim's Inn. Readers are advised to visit BedandBreakfast.com for more inn choices.

San Antonio Express News recognized BedandBreakfast.com as "one of the top on line B&B search sites."

Chicago Tribune advised readers to try BedandBreakfast.com when seeking a B&B.

Marco Polo Magazine pictured BedandBreakfast.com's home page in an article called "Unique Lodgings Are Just Clicks Away", explaining that the site can help find and compare accommodations.

Laura Bly's article on BedandBreakfast.com Hot Deals, which originally appeared in USA Today was syndicated by the Gannett News Service to literally dozens of other papers in Arizona, Arkansas, Mississippi, New York, Ohio, Wisconsin, and more.

TravelLady Magazine published the B&B Bonus release, comparing B&Bs services and amenities favorably to hotels, while NurseZone.com posted the release about romantic B&Bs.

This Month's Sponsor
Rare Brick
Online Trade Show
Click to visit our newest vendor members: More vendor info...
Gift Certificates
The Lodge on Little St. Simons Island, GA
We've just sent two promotional emails to boost gift certificate sales for weddings and anniversaries. To join the over 2800 participating inns, just log in to your home base with your property ID and password, then click Gift Certificate Program.
Traffic statistics
Log in with your property ID and password for details on the number of page impressions and click-throughs your B&B has received as a result of all BedandBreakfast.com online marketing, including property listings, Featured Property, and Inn of the Month advertising. More information
Member Information
To update your entry, post specials, and renew your membership, please log in with your property ID and password. Can't remember your password? Click here, then enter your property ID and we'll email it to you. Don't like your password? Once you're logged in to Home Base, just click "Change Password" (first item in the left-hand column), and choose another that's easier to remember. More information
Inns for Sale
Time to move on? Sell your property by listing it on the leading Internet site for bed and breakfasts and inns, BedandBreakfast.com. Email us today and we'll put you on our special offer mailing list. Read more
Online Bookings
Taking real-time, online reservations is the most effective way to transform your Internet presence from an informational resource into a 24/7 sales engine.  Read more
Innkeepers Information Center
Need more info? You’ll find lots of forms, tutorials, and educational articles on our site for your convenience.

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