| Branding Hospitality |
 Sandy Soule
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Large companies spend millions to build trust in their brands, and will spend
millions more to protect their brand when it is challenged. We buy cars and
computers, soaps and sodas because we have decided that particular brands offer
us a good balance of quality and value. Although most innkeepers have only a
tiny fraction of the branding budgets of the big guys, many of the principles
are the same when it comes to branding your Internet presence.
Read more...
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| NEW: AutoBilling is here! |
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 Captain
Fairfield Inn, Kennebunkport, ME
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Featured Property Auctions: BedandBreakfast.com Featured
Property Auctions are an easy, affordable, and effective way to drive
traffic to your website. To make it even easier, we've just introduced Auto Billing, designed to help you maintain a positive balance in your auction account at
all times. Read more…
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Advantages of AutoBilling:
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You are unlikely to lose your Featured Property spot because your funds are
depleted.
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You will save time when managing your account.
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You will be emailed every time your credit card is charged.
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Log in
for details
Being the Inn of the Month gives your B&B or inn maximum exposure by
making it the top-listed property on the search results page for your city/town
on the BedandBreakfast.com website. Click-through rates average 23%, and about
75% of the cities go for the $50 monthly minimum. Read
more
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| Calendar of Events |
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Click here for a list of upcoming state
B&B association meetings. We've noted when a member of the
BedandBreakfast.com team will be attending, and look forward to meeting you! Be
sure to email us if your state meeting is not on the list. If
you have not yet finalized your conference agenda, let us know: we still have
dates available when BedandBreakfast.com staff members are available to speak.
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| About our Sponsor |
Rare Brick is a strategic communications and design company that's gained a
reputation for cutting-edge web design and masterful inn photography. Experts
at making the most of the Internet's marketing power, Rare Brick develops
design and promotional solutions that distinguish your inn in a competitive
market". Visit www.rarebrick.com
to learn more.
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| Promoting the Industry |
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We were thrilled with the response to our publicity leads requesting
information on cooking tips, seasonal foods and recipes, as well as the sports
and adventure package request. Be sure to post your specials for
these topics right away so that the press and consumers can find them on
BedandBreakfast.com! Read more
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| Our Members Speak Out |
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We asked: From travels with stuffed animals to
man-eating misunderstandings, guests do the darndest things. Share your best
funny story with us! Read more.
Question for our next issue: What percent
of total revenues do you spend on advertising?
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Cabin on the Lake B&B, Lake Helen, FL
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Email your responses to InnkeeperNews@BedandBreakfast.com.
If we publish your comments, we'll thank you with a $25 credit in our Featured
Properties Auction program!
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| Time for a Smile |
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Did we write that? "Lawn games include horseshoes, badminton, and crochet." Knit
one, score two? Read more
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| Travel Trends |
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According to the TIAA, summer travel by Americans will increase by 2.5 percent
in 2003, with more than 25 percent taking their longest trip in state. Both
Forrester Research and PhocusWright are reporting substantial increases in
online bookings by European travelers. Details here
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| This Month's Sponsor |
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| Gift Certificates |
The Lodge on Little St. Simons Island, GA
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We've just sent two promotional emails to boost gift certificate sales for
weddings and anniversaries. To join the over 2800 participating inns, just log
in to your home base with your property ID and password, then click Gift
Certificate Program.
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| Traffic statistics |
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Log in with your property ID and password for details on the number of page
impressions and click-throughs your B&B has received as a result of all
BedandBreakfast.com online marketing, including property listings, Featured
Property, and Inn of the Month advertising.
More information
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| Member Information |
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To update your entry, post specials, and renew your membership, please log in
with your property ID and password. Can't remember your password?
Click here, then enter your property ID and we'll email it to you.
Don't like your password? Once you're logged in to Home Base, just click
"Change Password" (first item in the left-hand column), and choose another
that's easier to remember. More information
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| Inns for Sale |
Time to move on? Sell your property by listing it on the leading Internet site
for bed and breakfasts and inns, BedandBreakfast.com.
Email us today and we'll put you on our special offer mailing list.
Read more
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| Online Bookings |
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Taking real-time, online reservations is the most effective way to transform
your Internet presence from an informational resource into a 24/7 sales engine.
Read
more
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| Innkeepers Information Center |
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Need more info? You’ll find lots of forms, tutorials, and educational articles
on our site for your convenience.
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