Online reservations continue to increase in importance as more
and more consumers demand real-time, instant reservations. This
page will keep you up to date on industry trends and online
reservation news; if you'd like us to address a particular
topic, don’t hesitate to
Tips of the Month
Online Reservation Trends
Tips of the
that all your room descriptions have photos attached to them.
Photos are much more enticing to a potential guest than
reading lots of copy.
Log in to your Home Base and click Room Descriptions.
Make sure your room descriptions are well-written and
inviting. We know that people usually don't read, so if they
do, make it worth their while! Allow them to picture
themselves relaxing in your rooms. Need help writing your
description? Contact your membership consultant at
Support@BedandBreakfast.com or 800-462-2632.
description: Premium queen with private varandahs and
Good room description: Our decadent manor suite
promises a particularly unforgettable B&B experience. A
beautifully appointed 450-square-foot suite with a cozy
sitting area and fireplace is just the start. Add an
oversized whirlpool bath for two with heated jets and TV,
spa amenities, heated towel racks, and a two-person shower
equipped with 11 shower heads, and you begin to see the
picture! A king-size featherbed, luxurious microfiber robes,
intimate lighting options, widescreen LCD TV / DVD and more
may help you complete it. Experiencing is believing!
where you live, travelers are looking to escape the snow, or
find it for some skiing! Either way, consumers are looking for accommodations for getaways.
Do you have inventory loaded so they can book with
you? Please add rooms to the system to
cover the next few months.
Do you have a
room that never sells? A last-minute cancellation? Load
it into the online reservations program, and see what
Log in, and click the
Reservations Manager button to load your rooms.
about the commission? There are many reasons why 30% is not
BedandBreakfast.com pays credit card fees of 2%-4% depending
on the merchant, thus reducing the commission rate to
stays are commission-free.
books, gets to your property and decides to upgrade their
room, the upgrade is commission-free.
commission is a one-time cost
of acquisition. A traveler may find you via online
reservations, but on repeat visits, they most likely will book directly with
will see your property on Expedia, and then call you to book
directly. Feedback Research says that happens 73% of the
time, while Forrester Research says that happens 40% of the time.
With only 4%
of the traveling public having stayed at a B&B, the majority
of people look to general travel sites like Expedia when
they are looking for a place to stay. Harnessing the major
marketing power of Expedia will bring you first-time B&B
guests, both directly as well as via Expedia and our other
If you have questions or would like a free online reservations
consultation, contact Online Reservations Support at
800-GO-B-AND-B (800-462-2632), extension 4; 512-322-2700,
extension 4 or
"My vacancy sign is collecting dust in the closet
this season thanks to the online reservation program!”
- Karen Morella,
Serendipity Bed & Breakfast, Ocean City, NJ
“The best thing I have done for my business is
to use the online reservations service. I know that the
commission may appear to be high, but I have more than doubled
my bookings. People now can call us to make a reservation or go
to BedandBreakfast.com to make a secure reservation. I advise
all B&B owners to use this service; it makes common sense. I
thank BedandBreakfast.com for helping improve my business.”
- Gary Dotterman,
Casa do Zequita B&B, Boston, MA
If you'd like to start getting more exposure via Expedia
and hotels.com, sign up today for
BedandBreakfast.com Online Reservations! Getting set up is
quick and easy, and you'll receive a one-on-one training session
to learn the program.
Are you a part of the program but are not getting the exposure
you had hoped for? Make sure you have availability loaded into
Adding more rates and room availability is easy! Just take five
minutes to log in and enter your rates and inventory into the
Online Reservations Manager by following these simple steps:
Log into your Home Base, then click the green
Online Reservations Manager
the Rates/Availability tab and from the dropdown
menu, click the room type you want to add to.
Click on the
Add/Edit Range button; always click Set New,
even if you're entering the same rate you previously had.
Make sure that when you're entering your rate, you click on
the blue calculator button to enter it. This will calculate
your Net Rate for you.
Always click Set New here as well, even if you're
entering the same number as before. Please enter the number
of rooms of this type that are available. Set any min/max
stays you may have, and choose a date range for the change.
If you only want to enter these rates for the weekdays, make
sure to uncheck the weekends, and vice versa.
on the Save Changes button; then remember to
blackout any dates that are currently booked to avoid any
potential double bookings.
It's that easy! If you have any questions or need assistance
loading more inventory, please let us know. We are happy to help
you load more room inventory right over the phone. Call us
Monday - Friday, 8 a.m. to 5 p.m. CST at 800-462-2632
Trends in Online Reservations
BedandBreakfast.com partners are among top 20 most visited travel sites:
Hitwise's latest travel report, 37.34% of all visits to the online
'Travel' industry went to the top 10 websites for the month of December
2007. 46.73% went to the top 20 websites and 68.04% went to the top 100
websites.” Among the top 20 websites are Expedia at No. 5 and Kayak at No.
Americans now buy more travel online than offline: “The year 2007 was
the first in which more
travel was purchased online than off-line in the U.S., according to the
PhoCusWright Consumer Travel Trends Survey. The report predicted that ‘the
gap between online and off-line will continue to widen as more and more
travelers shift behavior to online shopping and buying’ The study said that
51% of U.S. travel was booked online in 2007, and it projected that
percentage to increase to 56% in 2008 and 60% in 2009.”
Expedia launches new hotel certification program: “The new
certification program makes it easy for independent properties and small- to
medium-sized hotel chains to
achieve maximum efficiency in managing their rates and inventory with
Expedia. By awarding certification, Expedia is able to assure its
partners that the channel management and rate allocation tools they use are
compatible with Expedia’s mix of inventory and pricing models.” Inns that
participate in the BedandBreakfast.com Online Reservations program are
bookable on Expedia.
Kayak buys SideStep: Kayak.com announced the completion of a $196
million financing round. The travel search engine will use this investment
to complete a merger with SideStep, Inc. and to pursue a more aggressive
worldwide expansion. The combined company will be the
fifth-largest online travel operator. A release stated that consumers
will conduct more than 33 million searches on Kayak.com and its affiliates
in January 2008, up from 16 million in January 2007.
“Kayak.com intends to maintain both the SideStep.com and Kayak.com brands
and will develop and promote each site independently, with key SideStep.com
personnel joining Kayak.com’s team. Kayak.com currently has websites in the
UK, France, Germany and Spain, and will soon launch in Italy. SideStep.com’s
website in Ireland and its European affiliates will add to Kayak.com’s
global business. Kayak.com shared that it will also announce several anchor
affiliate deals in Europe in the coming months and is currently evaluating
opportunities throughout Europe and Asia.” Inns that participate in the
BedandBreakfast.com Online Reservations program are bookable on SideStep.com
hotels.com targets iPhone users: “hotels.com has introduced a
customized Web application for the iPhone and iPod touch that makes it easy
research and book hotels while on the go. The hotels.com Web application
has been optimized for viewing on a 3.5-inch screen and enables users to:
View photos, descriptions and amenities for more than
Check hotel availability
View existing hotel reservations
Contact hotels.com customer care for assistance
The new hotels.com iPhone Web application is part of the company’s ongoing
commitment to use the latest technologies to connect with users and make it
convenient for them to search and book accommodations. Inns that
participate in the BedandBreakfast.com Online Reservations program are
bookable on hotels.com.
hotels.com expands across Europe: hotels.com has started 2008 with
launch of five new European local language sites in Greece, Turkey,
Iceland, Hungary and the Czech Republic. The company now operates 25 sites
across Europe, including sites in the UK, Germany, France, Italy, Spain,
Scandinavia and Benelux. The launch of the new sites continues hotels.com’s
local language expansion plans which also saw Poland and Russia go live in
2007.” Inns that participate in the BedandBreakfast.com Online
Reservations program are bookable on hotels.com.
Questions? Please send them to
This Month's Sponsor
Gift Card Reseller Program
Could you use some extra cash? Sign up for the gift card reseller
program, and make 10% on each sale! There is no cost to
click here for details. If you'd like to receive a free reseller kit, contact us at 800-462-2632 or
“It's easy to sell your gift cards...the fact the recipients can use
them at over 4,000 different properties gives them wonderful options!”
David & Julie Becker, Byrn-Roberts Inn, Murfreesboro, TN
What’s better than
three month’s free membership? How about six months? Or a whole year? Refer
fellow innkeepers to BedandBreakfast.com, and if they join at the Silver
level or above, your membership will be extended by three months for
each B&B that signs up. If four B&Bs sign up, your membership is free
for a year! For details,
log in to your Home Base and click
Referral Program under Free Member
Benefits, or call 800-GO-B-AND-B (800-462-2632).
Online Trade Show
Visit our vendor members!
Click here to view our Online Trade Show.
Are you a vendor?
Click here to get featured!
Featured Property and
Inn of the Month auctions are easy, affordable and effective ways to drive
traffic to your website.
To update your entry, check your traffic statistics, and renew your membership,
please log in
with your property ID and password. Don't like your password? Once you're
logged in, click "Membership," select "Change Password," and choose another that's easier to remember.
"I am happy to report that we have had several enquiries from your site, and
one guest who is staying for five nights, so our membership cost has been
covered. Thanks for your help!" Caitlin Adair, Sanctuary, Putney, VT
Inns for Sale
Innkeepers' Info Center
info? You’ll find lots of educational
articles on our site for your convenience.