Promoting The Industry
Our goal is to
generate great publicity for BedandBreakfast.com members
specifically, and for the B&B industry as a whole. In this issue we
Ask the Pros: Please Don't Shoot the Messenger
Let’s Hear It From Innkeepers
Recent Media Coverage
Ask the Pros:
Please Don’t Shoot the
Here’s the situation: BedandBreakfast.com is frequently
called upon to respond to questions from the media about B&Bs. We’re
delighted to do so because it helps us get more publicity for the industry
in general, and for our member inns in particular.
These writers are usually on tight deadlines, needing immediate answers to
difficult questions. When we need innkeeper input and feedback, we either
email or telephone you, depending on the timing. Of course, we hate to
bother you during busy times as much as you dislike being interrupted.
However, these requests come to us from such high-level media as USA
TODAY, Forbes, New York Times, Wall Street Journal and network TV, and
the chance to feature you and your inn is too good to pass up. So we contact
you, hoping you’ll find a little time to help with a story that may
introduce your inn to thousands or even millions of viewers or readers.
Recently, a writer from the Bergen Record called, wanting to feature
breakfast stories from New Jersey innkeepers; her editor gave her a tight
deadline. We emailed innkeepers, urgently requesting recipes and photos. We
heard from a few aggravated innkeepers that we should have given them more
time to respond. We also heard from several innkeepers who made the request
a priority, prepared the recipes, and took photos. The result: the three
that went the extra mile will be featured in the story, with coverage that
would have cost more than $1,000 if purchased as advertising.
We’ve seen this kind of scenario over and over. A few years ago, when
BedandBreakfast.com worked with USA TODAY on a story called “Great
Places to Sleep with a Ghost,” we called the 10 innkeepers who were featured
and asked for a photo.
We caught one innkeeper in the middle of a computer crash after losing all
reservation data for the prior three years. Additionally, her mother was
ill, and there were guests expected to check in. The last thing she had time
for was to drop everything, search for a photo, and send it overnight to
USA TODAY. However, she decided it was a worthwhile risk, and she found
the photo and sent it. As the reward for her time, her photo commanded more
than half the space of the article, offering a distinct advantage to her
What’s the lesson
ready with high-resolution photos, press releases, and recipes for the
media, so you won’t have to drop everything to respond to press
requests. Use your slow seasons to keep your media materials
the media is always on deadline, even though stories are
often delayed. Nevertheless, the early responder is more likely to get
the coverage, so be sure to respond on deadline.
to present your media response in a professional manner. Print your
response on your letterhead, or with a full email signature file, and
don’t forget to spell check.
please don’t shoot the messenger asking for information to meet media
deadlines. She is only looking out for your best interest and inclusion
in the story.
Let’s Hear It From Innkeepers
We really appreciate your support. Here are some of the comments we received
"Thank you for the promotional support you have
given our upcoming state B&B association conference. I have received calls
from vendors and B&B owners who have found the information on your
directory. No wonder BedandBreakfast.com is the No. 1 directory for our
industry. Again, thanks" – Mat Wilkns, Captain Wohlt Inn, Hermann, MO
"We greatly appreciate your selection of our inn [for
BedandBreakfast.com's Editors’ List of Best Undiscovered Inns for Romance].
We feel that this is particularly helpful because your website is generally
on the first page of search engines whose key words we track. We only know
of one other B&B directory that also routinely is found on the first page.
Again, many thanks for the confidence you have shown in our B&B. It means a
great deal." – Christie Pope, The Penrose Bed & Breakfast, Sedona, AZ
"You have the best site for BnBers – hands down. Your staff stands above the
rest in going the extra mile for those wanting to market as well as sell
their B&Bs. Thank you again; I’ll definitely recommend the site." – Pam,
Historic Smyser-Bair House, York, PA
BedandBreakfast.com Media Coverage
BedandBreakfast.com stories resulted in over 21.65
million media impressions from November 2005 through January 2006. If this
coverage had been purchased as advertising, the value would exceed $39,000.
Here is some recent coverage:
Sandy Soule and Marti Mayne conducted many radio interviews throughout the
country, appearing live on shows including
Island’s Dating, a live talk show heard
worldwide over the Internet via streaming audio, and
Travel with Terry Spence
covering everything from ideas for last-minute gift givers over the holidays
to great affordable winter getaways. Both Sandy and Marti are scheduled for
a series of radio interviews covering great places to find romance over the
weeks leading up to Valentine’s Day.
At the start of the holiday shopping season,
USA TODAY included
BedandBreakfast.com in a story about shopping getaways for thrifty holidays,
lists specials at member inns nationwide, including holiday and shopping
Log in and post your specials today!
When it came to holiday gift giving, media throughout the country
recommended BedandBreakfast.com gift certificates. The
told readers: “Give rest, relaxation and a memory. Many travel companies
offer getaway gift certificates. Among them: BedandBreakfast.com, which can
be redeemed at 3,000 lodgings worldwide at
www.BedandBreakfast.com.” The Houston Chronicle
said that BedandBreakfast.com gift certificates are the perfect last-minute
BedandBreakfast.com stories showed up in magazines, too. Millionaire
Blueprints included BedandBreakfast.com as a great innkeeper
resource in a story about subletting in the city; Doctors Review
included BedandBreakfast.com as a good resource for finding B&Bs in San Juan
and on Cape Cod. Kiplinger’s Personal Finance Magazine
recommended BedandBreakfast.com for 11th-hour B&B getaways, suggesting that
readers sign up for weekly Hot Deals. Palm Springs Life
magazine covered inns named in the Best of BedandBreakfast.com Awards.
Recently, BedandBreakfast.com released its annual list of the Best
Undiscovered Inns for Romance, which was picked up off the newswire by
television stations throughout the country:
KCBD, News Channel 11
in Tucson; and Michigan’s
The Seattle Times,
The Dallas Morning News
Ventura County Star
also posted the story on their websites.
Yahoo! News and
among other prominent websites, carried the story, too.
This Month's Sponsor
Online Trade Show
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BedandBreakfast.com members get 10 percent off the first order.
More vendor info...
More travelers than ever before received BedandBreakfast.com Gift Certificates
in 2005. These lucky folks may soon be new guests at one of the 3,200 U.S.
BedandBreakfast.com member inns that welcome our gift certificates. To join the
participating inns, just log in to your home base with your property ID and
password, or click
for more information.
with your property ID and password for details on the number of page
impressions and click-throughs your B&B has received as a result of all
BedandBreakfast.com online marketing, including property listings, Featured
Property, and Inn of the Month advertising. More information
To update your entry, post specials, and renew your membership, please log in
with your property ID and password. Can't remember your password?
Click here, then enter your
property ID and we'll email it to you.
Don't like your password? Once you're logged in to Home Base, just click "Membership," select "Change
Password" ( No. 7 in dropdown menu), and choose another
that's easier to remember.
Inns for Sale
“You have the best site for
BnBers – hands down. Your staff stands above the rest in going the extra mile
for those wanting to market as well as sell their B&Bs. Thank you again; I’ll
definitely recommend the site.”
Pam, Historic Smyser-Bair House, York, PA
Innkeepers Information Center
Need more info?
You’ll find lots of educational articles on our site for your convenience.