Promoting The B & B Industry
Our goal is to generate great publicity for BedandBreakfast.com
members specifically, and for the B&B industry as a whole. In this
issue we cover:
What Happens If I Answer a Publicity Lead?
Recent Media Coverage
What Happens If I Answer a BedandBreakfast.com
Every other month, BedandBreakfast.com
emails its members Publicity Leads, requesting information on specific
themes for upcoming press releases. Some innkeepers don’t understand how
the information will be used. Some think they are responding to an
advertisement; others believe that a response guarantees placement in a
magazine article. If you are not sure
whether you are receiving the Publicity Lead emails,
log in to your Home Base with your password & property ID, then click
“Innkeeper’s Inbox” to see all recent emails sent to you by
BedandBreakfast.com uses the Publicity Lead responses to create press
releases. These are sent to TV outlets, websites, newspapers, and magazines
throughout the world. Because we are looking for editorial coverage (not
paid advertising), we have no control over which publications (if any)
choose to pick up the stories and run them. Nevertheless,
BedandBreakfast.com stories have appeared in such magazines as Redbook,
Travel & Leisure, Budget Travel, Smart Money, For You, and many more.
They’ve also appeared on popular websites including MSNBC, Frommers.com,
About.com, Yahoo!, and newspapers including USA TODAY, Wall Street
Journal, Dallas Morning News, and many others. The better the deals in
the release, or the more compelling the story, the better the media pickup.
There are, however, no assurances that the media will run a
BedandBreakfast.com story, just because they’ve been sent a press release.
We are delighted to receive hundreds of
responses to our publicity leads. Space limitations don’t allow us to
include everyone, so those who’ve answered completely and on topic have the
best chance of inclusion.
Here’s what you need to do to increase your chances of getting media
Answer the question.
If we request information on fall packages, please send complete details
-- what’s included, the rates, and dates.
Connect the dots:
A description of your town’s Pumpkin Festival is great, but tell us how
it ties into a package at your B&B. For example, the Pumpkin Festival
Package includes weekend accommodations, award-winning pumpkin muffins
at breakfast, tickets to the pumpkin festival, and a pumpkin of your own
to decorate, with prizes for the best carving job. After all, our
primary job to publicize B&Bs.
Include the key
information in the body of the email, not as an attachment.
Please do not send us to your website for package details. With hundreds
of responses, we rely on you to provide the requested descriptions.
Respond with a
Your name, your
B&B’s name, the address, phone, website and email address are
crucial. We can’t include you if we don’t know who you are.
All too often, we receive responses filled with typos or unintelligible
sentences. Please be sure to re-read your response for clarity and
accuracy before sending it. (Jsut like tihs!).
immediately; don’t let our email get drowned in the daily deluge. While
your response doesn’t guarantee inclusion in a story, not responding
will insure that you won’t be included. We look
forward to hearing from you!
Publicity Leads Posted on Message Boards:
You can also get the inside track on individual writers doing B&B-related
articles. Access these publicity leads by clicking through from your home
base, or read them on our Message Boards.
We couldn’t resist sharing this message from Ellen of Pinhook Plantation
House B&B, Calhoun TN:
“Last night I went to a meeting of the Tennessee Overhill Heritage
Association. Linda Caldwell, the Director, mentioned seeing the
BedandBreakfast.com article including our "ghosts" in a Miami newspaper.
‘The Little Rock paper carried the article too,’ chimed in another member.
I knew about the Little Rock coverage, because the paper contacted me for
pictures to go along with the story and sent me copies of the article. Press
releases are a great way to get extra media attention and I told the group
that BedandBreakfast.com was the reason that Pinhook Plantation House got
this exposure. We opened our B&B in September 2003, and being small (three
suites), we don't have the advertising budget that larger properties do.
Thank you for the
advertising and PR opportunities you provide.”
Recent BedandBreakfast.com Media Coverage
BedandBreakfast.com stories reached over
12 million readers/viewers in November and December. If this coverage had
been purchased as advertising, the value would exceed $16,500. Here are some
BedandBreakfast.com Best Undiscovered Inns for Romance
was picked up by
many television websites; visit
News Net 5 in Akron Ohio or
WESH in Central Florida to view samples. The marketing
savvy innkeepers at The Artist’s Inn in Terre Hill, PA took their inclusion
on the list one step further by sending a press release announcing their
place on the list via
picked up a number of BedandBreakfast.com’s press releases for their special
interest consumer newsletters. The
Great Money Saving Winter B&B Getaways release was picked up by
About.com’s B&B edition and
About.com Travel With Kids ran the release we sent about
Great Family Winter B&B Getaways in full, complete with links to each
This Month's Sponsor
Online Trade Show
Click to visit our newest vendor members:
More vendor info...
BedandBreakfast.com Gift Certificates have changed to an
electronic format. Funds for redeemed certificates will be transferred directly
into your bank account within four business days! No more certificates to
mail! Don't miss out! To join the 3500 participating inns, just log in to
your home base with your property ID and password, or click
with your property ID and password for details on the number of page
impressions and click-throughs your B&B has received as a result of all
BedandBreakfast.com online marketing, including property listings, Featured
Property, and Inn of the Month advertising.
To update your entry, post specials, and renew your membership, please log in
with your property ID and password. Can't remember your password?
Click here, then enter your property ID and we'll email it to you.
Don't like your password? Once you're logged in to Home Base, just click "Membership," select "change password" (#7 in dropdown menu), and choose another
that's easier to remember. More information
Inns for Sale
our B&B in your Inns for Sale section in January, and
started getting inquires a week later. In February,
a couple came from Florida to visit us in Cat Spring, Texas. We made a deal, and
they begin officially on April the 5th as the new owners. What you are doing
really works." Sunny and John Snyder.
today and we'll put you on our special offer mailing list.
Taking real-time, online reservations is the most effective way to transform
your Internet presence from an informational resource into a 24/7 sales engine.
Innkeepers Information Center
Need more info?
You’ll find lots of educational articles on our site for your convenience.