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Our Members Speak Out | Promoting the Industry | Time for a Smile | Travel Trends

February 2005

Top Ten Marketing Goals for 2005

Sandy Soule

According to the experts, by the end of 2006, the Internet will contribute over 27% of all bookings in the hospitality business. From ADR to SEO, PPC to RevPar, today’s market requires more than fluffy pillows and freshly baked muffins to get heads in your beds. To be sure you get your fair share, read Sandy’s list of top ten Internet Marketing Goals for 2005.

About Our Sponsor

Professional Association of Innkeepers International (PAII), the largest professional association supporting innkeepers, provides information, education and business networking to its members. Join us for the regional conference in Branson, MO (March 6-8) or Lancaster, PA (April 4-6). Whether you're new to innkeeping or a veteran innkeeper, PAII conferences can help you improve your operations and your bottom line. www.paii.org.

Our Members Speak Out

The Blue Belle Inn B&B, Saint Ansgar, IA

We asked: What are your favorite getaway experiences? When you leave the inn, do you stay at other B&Bs? If you haven’t been on vacation in a while, at least share your fantasy escape! Let us hear from you!” Read more...

Question for our March issue: What’s the most romantic thing that ever happened at your inn?

Email your responses to InnkeeperNews@BedandBreakfast.com. If we publish your comments, we'll thank you with a $25 credit in our Featured Properties Auction program!

Get three, six, nine, twelve months of BedandBreakfast.com FREE!

Save hundreds of dollars in membership costs with the BedandBreakfast.com Member Referral Program. For every new member you recommend for BedandBreakfast.com membership, you get three months free! Encourage four properties to join, and you get a full year absolutely free! Log In here with your password & property ID for details.

Best of BedandBreakfast.com Awards Program

Only three months left for your guests to vote in the 2005 Best of BedandBreakfast.com awards! For 2005 we want to double or triple the number of award-winning inns, but can do so only if you encourage guests to vote by adding the voting badge to your website, and by distributing voting forms. Over 10,000 votes have already been tallied. Don't miss out on this great B&B marketing opportunity!

Promoting the Industry

Our PR guru Marti Mayne explains how BedandBreakfast.com Publicity Leads turn into the media stories that reach millions of readers/viewers – and how you can benefit. For example, BedandBreakfast.com coverage reached over 12 million readers/viewers in November and December. If this coverage had been purchased as advertising, the value would exceed $16,500. Read more

Calendar of Events

Click here for a list of upcoming state B&B association meetings. We've noted when a member of the BedandBreakfast.com team will be attending, and look forward to meeting you! Be sure to email us if your state meeting is not on the list. If you have not yet finalized your conference agenda, let us know: we still have a few dates available when BedandBreakfast.com staff members are available to speak.

Time for a Smile

We all know about Murphy’s Law: “ If anything can go wrong -- it will. Click here to read some entertaining corollaries and revisions. We invite you to submit your own “if Murphy was an innkeeper” versions, too!

Travel Trends

Up, up, and away! Across the board, figures for both leisure and business travel have increased dramatically. Other trends includes consistent and substantial increases in online travel bookings. Last but not least is an amenities war among the big hotel chains. Read more

Advertising Auctions

BedandBreakfast.com Featured Property Auctions are an affordable and effective way to drive traffic to your website. Auto Billing makes it easy for you to maintain a positive balance in your auction account at all times.

The Inn of the Month averages double the click-through rates of the other B&Bs on the same city page, because of these significant benefits:

Top placement on your city page
Larger photo
Custom marketing message
Highlighted frame

Try it and see for yourself! Read more...

Adobe and Stars B&B Inn
Taos NM

This Month's Sponsor

Online Trade Show

Click to visit our newest vendor members:

More vendor info...

Gift Certificates

BedandBreakfast.com Gift Certificates have changed to an electronic format. Funds for redeemed certificates will be transferred directly into your bank account within four business days! No more certificates to mail! Don't miss out! To join the 3500 participating inns, just log in to your home base with your property ID and password, or click here for more information.

Traffic statistics

Log in with your property ID and password for details on the number of page impressions and click-throughs your B&B has received as a result of all BedandBreakfast.com online marketing, including property listings, Featured Property, and Inn of the Month advertising. More information

Member Information

To update your entry, post specials, and renew your membership, please log in with your property ID and password. Can't remember your password? Click here, then enter your property ID and we'll email it to you. Don't like your password? Once you're logged in to Home Base, just click "Membership," select "change password" (#7 in dropdown menu), and choose another that's easier to remember. More information

Inns for Sale

"We advertised our B&B in your Inns for Sale section in January, and started getting inquires a week later. In February, a couple came from Florida to visit us in Cat Spring, Texas. We made a deal, and they begin officially on April the 5th as the new owners. What you are doing really works." Sunny and John Snyder. Email us today and we'll put you on our special offer mailing list. Read more...

Online Bookings

Taking real-time, online reservations is the most effective wa to transform your Internet presence from an informational resource into a 24/7 sales engine. Read more

Innkeepers Information Center

Need more info? You’ll find lots of educational articles on our site for your convenience.