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| February 2004 |
Promoting the Industry
Special Promotions & Media Relations In November and December, we sent a number of press releases offering great stories for year-round publications. A number of articles in newspapers, magazines and on websites contributed our multi-million numbers of impressions over the past few months. In the months of November and December, BedandBreakfast.com stories reached a potential 3,566,598 readers and viewers with a value of $13,366. Details below. Special thanks to all the innkeepers who provided information and photos in a timely manner. Your efforts paid off with coverage in magazines and newspapers. Whenever one of our publicity requests applies to your B&B, please respond quickly, to increase your chances of being one of the BedandBreakfast.com members who gets to see their name "in lights." It may be cold outside, but our press efforts have been hot -- December and January press releases:
Out of the Cold, In a Warm B&B: When we say "it pays to respond to publicity leads," we mean that media coverage can translate to reservations at your inn. The Rico Hotel Mountain Lodge, the Washington School Inn and Bryce Trails B&B all received coverage in the Frommer.com newsletter that goes to 500,000 subscribers. Still not convinced? Take a minute to read Placing a Value on Publicity. We received a number of comments from innkeepers who have benefited from BedandBreakfast.com's publicity efforts. Here's a recent sampling: "Thank you for your efforts on behalf of our B&B." Victoria Register-Freeman, House on Cherry Street B&B, Jacksonville, FL ""We have been happily listed with BedandBreakfast.com for almost a year now. It's been great, and we thank you for all that you do!" Frank & Lorna, Devils Tower Lodge, Devils Tower, WY "Thank you, Marti! I appreciate all you do. If you can ever get to Arkansas, you are always welcome to stay at Lookout Point as our guests. We would be honored." Kristie Rosset, Inn at Lookout Point, Hot Springs, AR
Bronze member??? Don't miss out on these specials. Try our 100 percent risk-free upgrade guarantee. Publicity Leads: BedandBreakfast.com offers you two ways to stay up-to-date on publicity leads:
BedandBreakfast.com Media Coverage Both the Travellady.com and American Woman Road and Travel listed all of the Girlfriends Getaways sent in BedandBreakfast.com's release, including phone numbers and website links. BedandBreakfast.com's Marti Mayne also appeared on the CFAX Travel Radio Show in British Columbia to talk about this topic. CBS MarketWatch, DallasNews.com, MiamiToday.com, RockyMountainNews.com, and BizYahoo.com were among those who picked up the Valentine's Day releases we sent listing affordable and exciting Valentine's Day packages. The November issue of Arthur Frommer Budget Travel Magazine listed BedandBreakfast.com as a perfect travel resource for those planning B&B vacations. The New Hampshire Sunday News and KWG-TV in Portland, OR ran stories on BedandBreakfast.com's new awards program in their paper or on their website. The B&B Bonuses article, comparing B&Bs to hotels continues to appear throughout the media, including the online and in-print Best Fares.com magazine. White space counts: A recent Roper poll determined that a "clear majority of American consumers are more likely to trust media reports than advertising," according to this consumer research company. "The study, which was sponsored by PR agency Hanser & Associates, showed that 68% of participants place more weight on news coverage than advertising when determining their trust of individual companies. While just 23% of respondents said they consider the two to be of equal value, a mere 9% called advertising more important." Details here After reviewing some of these articles, we believe you'll now agree that it does pay to respond to BedandBreakfast.com's publicity leads. Through our PR efforts, your packages and features are listed on major media outlets - often with links directly to your site. |
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Gift Certificates
Could anything be a more perfect gift than BedandBreakfast.com Gift Certificates? Don't miss out! To join the over 3300 participating inns, just log in to your home base with your property ID and password, or click here for more information. Traffic statisticsLog in with your property ID and password for details on the number of page impressions and click-throughs your B&B has received as a result of all BedandBreakfast.com online marketing, including property listings, Featured Property, and Inn of the Month advertising. More information Member InformationTo update your entry, post specials, and renew your membership, please log in with your property ID and password. Can't remember your password? Click here, then enter your property ID and we'll email it to you. Don't like your password? Once you're logged in to Home Base, just click "Membership," select "change password" (#7 in dropdown menu), and choose another that's easier to remember. More information Inns for Sale
Online BookingsTaking real-time, online reservations is the most effective way to transform your Internet presence from an informational resource into a 24/7 sales engine. Read more Innkeepers Information CenterNeed more info? You’ll find lots of forms, tutorials, and educational articles on our site for your convenience. |
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