Promoting the Industry

Our goal is to generate great publicity for BedandBreakfast.com members specifically, and for the B&B industry as a whole. In this issue we cover:

Upcoming Publicity for BedandBreakfast.com members

Let's Hear it from the Media
Let's Hear it from Innkeepers
Recent Media Coverage

Current and Upcoming Publicity: November-December 2008
Throughout November and December, BedandBreakfast.com’s publicity has focused on “statecations”, holidays, gift cards and BedandBreakfast.com’s purchase of Webervations. Click below to read about some of the great reasons to buy the Getaway Gift Card from BedandBreakfast.com along with other press releases:

12/09/08
YOU DON’T HAVE TO BE A PRESIDENT TO SLEEP IN THE WHITE HOUSE
Stay in a “White House” B&B and enjoy a positively Presidential getaway

12/05/08
THIS HOLIDAY SEASON, REKINDLE KRIS KRINGLE
The perfect gift for your busy adult children, The Getaway Gift Card from BedandBreakfast.com will light up their faces with smiles, just like those Christmas mornings when they were kids.

11/18/2008
THIS HOLIDAY SEASON, GIVE THE ROMANTIC RESCUE PACKAGE
The Getaway Gift Card™ from BedandBreakfast.com is perfect for that person with everything … but time for romance

11/18/2008
GIMME A BREAK…ATION THIS HOLIDAY SEASON
The Getaway Gift Card™ from BedandBreakfast.com offers the perfect gift
for travelers in need of a break.

11/3/2008
RezOvation announces the acquisition of Webervations

11/3/2008
SAVE TIME AND MONEY ON TRAVEL WITH STATE-CATIONS
BedandBreakfast.com inns offer state-cation “romance rescue” packages

Additionally, BedandBreakfast.com editors have been blogging away on the new BedandBreakfast.com Blog. As you’ll see, each time an editor visits a BedandBreakfast.com member, trip reports are posted. Additionally, we’ve posted a number of great photos and stories that innkeepers have sent us. Keep the news and photos coming! We love adding new entries to the blog with creative ideas from innkeepers. Also, BedandBreakfast.com editors and associate editors love to stay with members when they travel. If you’re interested in hosting a BedandBreakfast.com writer, let Marti Mayne know. You can see where we’ll be by checking the Innkeeper News Calendar; we’d love to post a trip report about your region on the blog.

Change photos often: Media are often on the lookout for timely photos. Additionally, photos from your listing pages are often linked to press releases posted in the BedandBreakfast.com Press Room, also visited by media worldwide. Most importantly, timely photos on your BedandBreakfast.com page motivate consumers to book. Now that winter is here, replace the fall foliage shots with holiday and winter photos. Not sure how to post photos? Click here to go to your Home Base on BedandBreakfast.com, click Photos under Free Member Benefits, then upload photos following the easy instructions.

Coming up: We are working on press releases to tie into the President’s inauguration. Using your offers posted on the site, we plan to create a press release throughout the winter on family winter getaways and Valentine’s Day packages. The media is always interested in BedandBreakfast.com's round-up for Valentine’s Day packages for Singles, so please be sure to add your packages under Valentines for Singles or Valentine’s Day Packages in the Specials section.

To add specials: Click here to go to your Home Base on BedandBreakfast.com, then click the Specials link to add your packages. Be sure to include all relevant information including rates, validity dates, whether children/pets are welcome, and the costs. (Silver-level members and above may post specials; simply log in with your Property ID and password. Select Specials from the table in your Home Base. Enter appropriate offers for In-state and Halloween specials. Bronze member? Please click here to upgrade. Not yet a member? Join today!

Let's Hear it from the Media
Peter Greenberg, Travel Producer for the Today show, author and travel expert, named BedandBreakfast.com among the best travel sites! An article on CNBC says, "Peter Greenberg, NBC travel editor, has a few sites he keeps bookmarked whenever vacation time comes calling, and not just for booking a flight... BedandBreakfast.com: A comprehensive listing of thousands of bed and breakfasts worldwide. You can search by location or your specific criteria. It also has exclusive deals on b&b stays." Click here to watch the segment that was on CNBC's On the Money.

Let’s Hear it from Innkeepers
“I can see that all of you at BedandBreakfast.com truly are working diligently to provide quality internet service and incentives for innkeepers to strive for and achieve goals.” -- Loretta Coblentz, The Barn Inn, Millersburg, OH

“Thanks as always for the PR that you guys do to get the word out about bed and breakfasts.” -- Joyce Schulte, Chambered Nautilus Bed and Breakfast Inn, Seattle, WA

"The key to us is we are completely devoted to www.BedandBreakfast.com and believe its power is singular and platinum. We do not belong to any other associations or websites, anywhere - only www.BedandBreakfast.com. As a GM and Executive Chef for Camp David (the Presidential resort) as well as a B&B Manager in Rittenhouse Square, Philadelphia, PA, and resorts worldwide, I know www.BedandBreakfast.com utilizes the very cutting edge technologies and programs to any innkeeper." -- Martin CJ Mongiello, MBA, Curator and Executive Director, The Historic 1879 Home to the Presidential Culinary Museum

“I wish to congratulate www.BedandBreakfast.com and its team for the excellent service rendered to their members. Undoubtedly, you are the best vehicle of communication for B&B owners and holiday makers.” -- Hilda L. de Andrade, Rio Lodge Inn, Rio de Janeiro, Brazil

Recent BedandBreakfast.com Media Coverage  
BedandBreakfast.com is dedicated to raising awareness for the B&B industry and its members. From January through November 2008, the BedandBreakfast.com publicity campaign generated more than 630.1 million impressions. If BedandBreakfast.com purchased these print, Internet, TV and radio stories as advertising, the value would total nearly $1 million.

Coverage for the Best of BedandBreakfast.com Awards:
Recent coverage in November and December focused on the Best of BedandBreakfast.com Awards including stories in the Cleveland Plain Dealer, St. Louis Post Dispatch, New Orleans Times Picyune, Chicago Tribune, and Baltimore Sun blog. A number of smaller newspapers covered stories about the winners in their region including a story in the Leroy Independent about the Blue Belle Inn, Crawfordsville, IN, and one in the Journal Review about Cabins and Candlelight. The Brownwood Bulletin ran a story about the Star of Texas, while the Kalamazoo Gazette and the Holland Sentinel covered the the Kingsley House, and the Zanesville Times Recorder wrote about Sarah’s House in Dresden, Ohio. Congratulations once again to Best of BedandBreakfast.com winners who’ve garnered great media coverage for their awards.

Coverage resulting from BedandBreakfast.com's haunted inns press release: BedandBreakfast.com’s compilation of haunted inns and B&B ghost stories was featured throughout the end of October. Smarter Travel recommended BedandBreakfast.com as a good place to learn about where to rub elbows with ghosts. Similarly, Peter Greenberg, Today Show Travel Producer, included BedandBreakfast.com in his story about where to find haunted B&Bs. Tripso.com wrote a story about BedandBreakfast.com’s ghost tales, and the Houston Chronicle said “Maybe your kids would like to rub elbows with a ghost, or at least hear ghost stories. Visit www.bedandbreakfast.com and take your pick of inns around the country where you might bump into a ghost or two.” The same story appeared in Ventura Star.

Media recommendations for BedandBreakfast.com: The Travel Doc at Metro. Co.uk recommended checking BedandBreakfast.com for B&Bs for honeymoons around San Francisco. Sandy Soule, of BedandBreakfast.com was referred to as “cheerleader for the B&B industry” in an article about urban B&Bs on Conde Nast’s Concierge.com.

Coverage resulting from BedandBreakfast.com fall foliage press release: HumanEvents.com posted BedandBreakfast.com’s Best Places to Peep a Leaf story.

Coverage resulting from BedandBreakfast.com's Thanksgiving specials: The Atlanta Constitution Journal suggested that readers go to BedandBreakfast.com for Thanksgiving getaway ideas, and a number of BedandBreakfast.com’s Thanksgiving deals were mentioned in this story on Frommers.com including offers from Holly Court Inn, Captain Lord, Garden Grove Carriage House, Cabernet Inn.

Coverage resulting from BedandBreakfast.com's state-cation's press release: Travelmole.com told readers to visit BedandBreakfast.com for close to home “statecation” vacations.

Coverage resulting from working directly with reporters: BedandBreakfast.com worked hard with the USA TODAY Business Travel reporter on a story about frequent stay programs for B&Bs. This resulted in almost a full-page feature focused on amenities and programs for business travelers at B&Bs.

The Toronto Star recommended BedandBreakfast.com as a resource for those seeking eco-travel.

BedandBreakfast.com gift card stories:
Stories about BedandBreakfast.com gift cards appeared in USA TODAY’s blog, WSJ Marketwatch, The Hollywood Reporter, AOL, and in many other print, TV and website articles.


Don’t forget to set Google News Alerts to monitor coverage of your inn.
 

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