Promoting the Industry
Our goal is to generate great publicity for BedandBreakfast.com
members specifically, and for the B&B industry as a whole. In this
issue we cover:
Upcoming Publicity for BedandBreakfast.com
Ask the Pros
Let's Hear it from
Recent Media Coverage
Current and Upcoming
Publicity: November through December
BedandBreakfast.com’s media efforts are now focused on the holidays,
including the following press releases covering The Getaway Gift
Card™ from BedandBreakfast.com.
CUSTOMIZED GIFT CARDS HOT THIS HOLIDAY SEASON
The perfect gift for all ages, The Getaway Gift Card™ from
BedandBreakfast.com can now be customized with your own photo
THIS HOLIDAY SEASON, SEND THE BOSS AWAY… FAR AWAY! The Getaway Gift
Card™ from BedandBreakfast.com will whisk him off to a choice of
nearly 4,000 luxurious B&Bs -- and he'll thank you for the send-off!
Pancakes with Personality®: The pancake cook-off scheduled
for December 3 was snowed out and has been re-scheduled for Friday,
January 4, 2008. Cyndi Cobb of the Colby Hill Inn in Henniker, NY,
and Joanne Nichols from the Arbor Inn B&B in Rye, NH will flip-off
against each other at the at Three Chimney’s Inn in Durham, NH.
Coincidentally timed just before the New Hampshire primary, a few
Presidential candidates may be on hand to take some lessons in flip
flopping from the best pancake flippers in the country. Stay tuned
for the results!
Coming up next month: We’ll turn our focus to Valentine’s Day
and plan to do a number of releases themed around romance, or lack
of it. Additionally, to tie into National Pancake Day and Black
History Month, we’ll time stories on great pancake recipes and
historic inns. We’re looking for information on the following topics
for upcoming releases:
Lavish Luxury packages: According to travel experts, luxury
markets will continue to expand in 2008, while consumers of all
high-end luxury products continue to want experiential vacations;
environmental consciousness will take an even firmer hold. Our press
release will describe the most luxurious and unusual packages
offered by BedandBreakfast.com members, like one we just discovered
featuring a helicopter ride to a private yacht for dinner. Think
about hot air balloon picnics, chauffeured limo wine tours, and even
more creative alternatives, then go outside the ‘bargain travel box’
to share your most luxurious and unusual package. Please send all
details including rates, validity dates and inclusions to
Marti@BedandBreakfast.com by January 4, 2008. You must also post
your special on BedandBreakfast.com under the Lavish Luxury theme.
To Add Specials:
Click here to go to your Home Base on BedandBreakfast.com, then
click the Specials link to add your packages. Be sure to include all
relevant information including rates, validity dates, whether
children/pets are welcome, and the costs. (Posting Specials is a
benefit offered to Silver-level members and above. If you are a
bronze-level member and wish to upgrade to Silver, please contact
or call 1-800-GO-B-AND-B). Silver-level members and above may post
log in with your Property ID and password. Select Specials
from the table in your Home Base. Enter appropriate offers for
either Valentine's Day Specials or Valentine's for Singles.
Bronze member? Please
click here to upgrade. Not yet a member?
Underground Railroad Ties: Based on last year’s excellent
media response, we will again send an Underground Railroad release
to reporters working on stories about Black History Month.
Click here to read last year’s release. Were you left out? We’d
love to hear your story. Please email
Marti@BedandBreakfast.com by January 4, 2008.
Recycled Buildings: We’re working on expanding the green
theme to inns that have recycled buildings to create havens for
hospitality. Was your B&B formerly a church, jail, slaves’ quarters,
school, lighthouse, town hall, tugboat, or who-knows what? We’d love
to hear the story of how your property was converted into a B&B.
Please send information to
Marti@BedandBreakfast.com by January 4, 2008.
Valentine's Day for Singles: Unfortunately, Valentine's Day
isn't about chocolates and roses for the 89 million single or
recently jilted single Americans. We're looking for packages for
single people and/or the lovelorn on Valentine's Day. The media
loves these kinds of packages, and so do BedandBreakfast.com
readers. Please post both romantic and singles-oriented packages on
BedandBreakfast.com's Specials pages under either Valentine’s Day
Specials or Valentine’s for Singles. For examples,
click here to see last year's release.
the Pros: One
of my big upcoming projects is to organize my press contact list – I have a
file of scrap paper, notes, lists, labels, emails, etc. – and I wonder how I
should organize it. Shall I just enter all those with email addresses into a
“Press” group? Or is it still preferable to mail? Shall I group contacts
according to media or region? – Craig Cox, Riverbend Inn, Chocorua, NH
no guaranteed way to get the media to use your press release. After polling
countless media, most prefer to get information by email, but there is the
group that would still prefer fax, and a few who still want a hard copy.
It’s a good idea to tailor sending the release to the way each member of
We keep our press lists by the editor’s or writer’s preferred subject:
bargain, family, outdoors, romance, luxury, food, general travel, business,
etc. Additionally, we have lists for every state. You want to be sure to
target your releases to each reporter’s primary interest; by keeping your
lists in order by interest, it’s easier to send the correct release to the
If you don’t have an email address for a writer, you’ll need to mail your
release. Including color photos in the first page of your release will
really set you apart and is worth the extra cost. You can save money (and
color print cartridges) by printing or copying the rest of the release in
black and white.
Send both mail and email releases to the editors you really want to reach,
just in case they didn’t get your email. Send the powerful color photos by
mail, and the text-only version by email.
Remember, you won’t necessarily hear back from reporters if they get your
email. They may contact you with questions, but if your release contains all
the information it should (who, what, where, when, how and why it’s a
relevant story) they’ll simply use the release for their story. If it’s not
of interest, they won’t use it, but don’t expect them to call you to tell
you that. Be sure sign up for
which will help you track the coverage you get.
Put the name of the person you’re writing to into the subject line, to
capture their attention. Then, write a two- or three-sentence personalized
note above the press release focusing on why this information is newsworthy
or useful for them.
Follow up with a phone call to the top 10 targeted media for each story;
chances are you’ll find out they never saw it, and then you can send it
again when they’re on the lookout for it.
Email Etiquette for Media Mailings
you email a release in bulk, send the release to yourself (or to me) and
then blind copy (by putting all addresses in the BCC field in
your email message) all other recipients. You don’t ever want the people
in your emailed release to see everyone else’s address. The media has
been known to blackball senders for this, and with today’s strict spam
laws, it’s considered illegal sharing. Unless your press list is small,
you might consider using an email service such as Constant Contact or
iContact to send your releases. These services will automatically add
unsubscribe messages to comply with spam laws.
The subject line is the most important element.
Start your subject line with PR:, then add five or six words to pique
their interest. Reporters and editors get hundreds of emails a day, so
your subject line needs to entice them to open it.
and more, busy reporters read email on cell phones or PDAs where the
subject line has only 15 characters, so make sure the first words of
your subject line tell the story.
Never send attachments. Do not imbed graphics or photos in your emailed
releases. Turn off your stationary, and send the release in the body of
the email. Many spam filters will automatically grab your email if it
has graphics or attachments. Mention photos at the end, with a line like
“Fabulous high-resolution photography available for this story; click
www.myinns.com for low-resolution photos” instead of attaching them to
Start the release with your location and the date.
Let’s Hear it from
”I just want to tell you that you do a great job being an ambassador for all
of us and I wanted to let you know how much I appreciate all that you do.” –
Ahern's Belle of the Bends B&B, Vicksburg, MS
Recent BedandBreakfast.com Media Coverage
was included in a syndicated story by Tribune Media Services about taking
the family away for the holidays. It appeared throughout the media including
BedandBreakfast.com’s gift card stories have appeared throughout the media,
The second release outlining the BedandBreakfast.com’s new photo upload tool
appeared in the
Dallas News, and
Yahoo! and was picked up by a
number of Texas TV stations including
Newswest 9 (Waco), Midland’s
Earth Times has run both gift certificate stories, and recently,
included BedandBreakfast.com in a story about gift cards. People Magazine’s
Style Watch website will include BedandBreakfast.com’s gift cards in a story
about favorite gifts this holiday season.
Additionally, a story about traveling to B&Bs appearing in the Fort Wayne,
IN, Journal Gazette quoted Marti Mayne talking about the advantages of The
Getaway Gift Card.
BedandBreakfast.com worked with Arthur Frommer’s Budget Travel and
Family Circle magazine to offer The Gift of Getaway from
BedandBreakfast.com to a few lucky readers of December issues.
A number of smaller newspapers have run BedandBreakfast.com’s story about a
Guy’s Guide to B&Bs. The story recently appeared in Morgantown, PA’s
Tri-County Record, Scotia, NY’s Spotlight, and Maplewood, NJ’s News Record.
This Month's Sponsor
Gift Card Reseller Program
The BedandBreakfast.com Gift Card Reseller Program is here!
Click here for details. If you'd like to receive a free reseller kit, contact us at 800-462-2632 or
Through the end of 2007, earn double commission! Make 10% of
each sale in cash, and an additional 10% will deposited into your
Featured Property Advertising account. PLUS, the 10 top-selling inns
will each receive $1,000 CASH.
"We received a gift certificate from a relative
and loved it so much that we decided to steal the idea and give one to
What’s better than
three month’s free membership? How about six months? Or a whole year? Refer
fellow innkeepers to BedandBreakfast.com, and if they join at the Silver
level or above, your membership will be extended by three months for
each B&B that signs up. If four B&Bs sign up, your membership is free
for a year! For details,
log in to your Home Base and click
Referral Program under Free Member
Benefits, or call 800-GO-B-AND-B (800-462-2632).
Online Trade Show
Visit our newest vendor member!
The Bed &
Breakfast Institute of Learning
Click here to view our Online Trade Show. Are you a vendor?
Click here to get featured!
Featured Property and
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traffic to your website.
To update your entry, check your traffic statistics, and renew your membership,
please log in
with your property ID and password. Don't like your password? Once you're
logged in, click "Membership," select "Change Password," and choose another that's easier to remember.
"I am happy to report that we have had several enquiries from your site, and
one guest who is staying for five nights, so our membership cost has been
covered. Thanks for your help!" Caitlin Adair, Sanctuary, Putney, VT
Inns for Sale
Innkeepers' Info Center
info? You’ll find lots of educational
articles on our site for your convenience.