Promoting the Indudstry
The Year in Review
don’t toot our horn very often, but when we look back on our 2004 publicity
campaign, we’re proud to say that BedandBreakfast.com did a top-rate job of
promoting not only its members, but the B&B community as a whole. We’re
proud to be leading the way for the industry, and feel that the investment
in publicity for BedandBreakfast.com and its members offers invaluable
branding for the B&B experience.
a recap of the highlights of the BedandBreakfast.com publicity program:
press releases were distributed covering everything from ghosts to gas to
BedandBreakfast.com Awards were launched and announced resulting in constant
coverage for the following six months.
and its members were featured in many national publications and TV shows
including USA TODAY, Wall Street Journal, TODAY SHOW, Travel Channel,
National Geographic Traveler, Home & Away, Woman’s Day, MSNBC, Yahoo!, and
just about every daily newspaper in the country.
spokespeople highlighted members and their stories on radio interviews from
British Columbia to Palm Beach, Florida.
value of a publicity campaign is measured by the number of impressions and
the value of that publicity, if the “white space” was purchased as
advertising. Although we estimate very conservatively, we’re delighted to
report that in the last 12 months BedandBreakfast.com garnered over 119.5
million impressions for a total value of $197,700.
participation in our press releases is what makes this program a success!
BedandBreakfast.com Media Coverage
BedandBreakfast.com stories reached almost 23 million readers/viewers in
September and October. If this coverage had been purchased as advertising,
the value would exceed $47,200. Some recent articles:
of BedandBreakfast.com Awards: Ever since the awards were announced in
May, coverage has been ongoing. Most recently, articles appeared in the
Spokane, WA Review and the Libertyville Beacon.
RoadandTravel.com recognized the Lodge at Sedona with a nice
feature story on this pet-friendly property. To date, over 8 million
impressions have resulted from Best of BedandBreakast.com coverage. For
2005, we want to double or triple the number of award-winning inns, but can
do so only if you encourage guests to vote by
adding the voting badge to your website, and by distributing
voting forms. Voting for the 2005 awards is well underway, and over 5000
votes have already been tallied. Don't miss
out on this great B&B marketing opportunity!
Great Places To Sleep With A Ghost: Some releases are dead-ringers
(couldn’t resist the pun!) for media coverage, and
BedandBreakfast.com’s annual round-up of B&Bs where guests can encounter
spirits is a perfect example. This year was no exception, and 2004 netted
4.67 million impressions for BedandBreakfast.com’s Great Places to Sleep
with a Ghost story.
Travellady.com reprinted BedandBreakfast.com’s complete release, while
the Miami Herald and Atlanta Journal Constitution both ran
stories mentioning The 1891Castle Inn’s inclusion in the BedandBreakfast.com
line up – the perfect pay off for responding to BedandBreakfast.com’s
publicity leads. Additionally, the Los Angeles Times, Dallas News, and
Seattle Times picked up the story off the wire, along with
Yahoo! Finance. And every regional issue of
AAA’s Home & Away Magazine, with one of the largest circulations of any
magazine in the country, carried news of BedandBreakfast.com’s Hunting
Our own Eric Goldreyer was featured in a round up of ELG
Hospitality and its subsidiary businesses including BedandBreakfast.com,
Inns.com and Rez-O-Vation in the Austin Statesman. The article was
then picked up in Hotels Magazine.
A new magazine,
All You, included an article about innkeeping with quotes and
contributions from Sandy Soule. BedandBreakfast.com was the only online
B&B directory mentioned in this article.
National Geographic Traveler mentioned BedandBreakfast.com’s
Girlfriends’ Getaways in a line up of No Boys Allowed offers.
Thank you to all those who responded to our request for information about
winter and Valentine’s Day packages. We’re working on gathering information
about wacky holidays, like Ground Hog Day, American Chocolate Week, April
Fools Day and more. We recently sent a publicity lead requesting
information for this release. If you did not receive it, please email
support@BedandBreakfast.com, so that we can check to see that our
emails are being delivered accurately.
How can I be included in
BedandBreakfast.com press releases?
Every month or two, BedandBreakfast.com
sends publicity leads asking for input from innkeepers. From the responses,
we compile press releases that are sent to the media on a wide range of
themes. If you are not sure whether you are receiving these emails,
log in to your Home Base with your password & property ID, then click
“Innkeeper’s Inbox” to see all emails sent to you from BedandBreakfast.com
in the past few months. (Please be patient; this takes a few minutes to
number of responses ranges from a trickle to a flood; sometimes answers are
not relevant to the press release theme. While we do our best to include as
many as possible, please understand that posting your special on the website
and/or answering our publicity leads does not automatically qualify you for
inclusion in BedandBreakfast.com's press releases.
Publicity Leads Posted on Message
Boards: You can get the inside track on writers doing B&B-related
articles via BedandBreakfast.com publicity leads. Access these leads by
clicking through from your home base, or read them on our Message Boards.
Sign up to receive new postings by email, and the publicity leads will be
delivered right to your email box.
specials to maximize publicity
Top reasons to post your packages in
BedandBreakfast.com's specials section:
The media loves specials:
Writers need stories, and that's just what our themed specials provide.
Allow ample time:
Many magazines work up to a year in advance. As soon as possible, post
your specials so writers working for long-lead publications can find
them, whether they are looking for Christmas stories in July, or June
wedding pieces in December.
Searching for specials:
Studies show that reporters on assignment use search engines as a key
research tool. Search engine optimization means that specials and hot
deals on BedandBreakfast.com are likely to rank highly on free search
Although stringent space limitations don't permit us to include every
special in every release, readers are always directed to the
BedandBreakfast.com specials page for the full range of options.
Consumers love specials:
Affordable travel is the buzz word of the day. The Specials section is
among the top-visited sections of BedandBreakfast.com.
Specials drive traffic:
Specials can be searched by theme and by state/province, allowing double
the chance for your special to be discovered. For best results, post
your specials both on BedandBreakfast.com and on your own website.
Theme specials add
encourage you to create packages around the themed specials listed
below, and to watch for future suggestions:
B&B Cooking Schools
Craft Workshops &
Food Glorious Food
Free Gas promotions
Military Rate for
Seniors are Special
Traveling with Pets
sure how to post your specials? Here's the free deal for Silver members and
Log in to your home base with your property ID and password, then
select "Specials" under "Free Member Benefits."
Click "Add a new special," then select a theme special from the
drop-down menu under "summary," and combine a promotional rate with
whatever tempting treats or special event tickets your guests might
enjoy--it's up to you.
see the specials that have already been posted by your fellow
innkeepers, visit our
Specials page and click the drop down box marked "Select Special."
Don't miss out on these specials.
Try our 100 percent risk-free upgrade guarantee.
This Month's Sponsor
Online Trade Show
Click to visit our newest vendor members:
More vendor info...
BedandBreakfast.com Gift Certificates have changed to an
electronic format. Funds for redeemed certificates will be transferred directly
into your bank account within four business days! No more certificates to
mail! Don't miss out! To join the 3500 participating inns, just log in to
your home base with your property ID and password, or click
with your property ID and password for details on the number of page
impressions and click-throughs your B&B has received as a result of all
BedandBreakfast.com online marketing, including property listings, Featured
Property, and Inn of the Month advertising.
To update your entry, post specials, and renew your membership, please log in
with your property ID and password. Can't remember your password?
Click here, then enter your property ID and we'll email it to you.
Don't like your password? Once you're logged in to Home Base, just click "Membership," select "change password" (#7 in dropdown menu), and choose another
that's easier to remember.
Inns for Sale
our B&B in your Inns for Sale section in January, and
started getting inquires a week later. In February,
a couple came from Florida to visit us in Cat Spring, Texas. We made a deal, and
they begin officially on April the 5th as the new owners. What you are doing
really works." Sunny and John Snyder.
today and we'll put you on our special offer mailing list.
Taking real-time, online reservations is the most effective way to transform
your Internet presence from an informational resource into a 24/7 sales engine.
Innkeepers Information Center
Need more info?
You’ll find lots of educational articles on our site for your convenience.