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July/August 2007

Promoting the Industry

Our goal is to generate great publicity for BedandBreakfast.com members specifically, and for the B&B industry as a whole. In this issue we cover:

Upcoming Publicity for BedandBreakfast.com members
Let's Hear it from Innkeepers
Ask the Pros

Recent Media Coverage

Current and Upcoming Publicity: July and August
We distributed the following press releases in June, July and August:

8/8/2007: BEDANDBREAKFAST.COM ANNOUNCES GROUNDBREAKING SURVEY ABOUT BUSINESS-FRIENDLY B&Bs: BedandBreakfast.com survey of U.S. innkeepers reveals the best-kept secret in inn travel: B&Bs offer free Wi-Fi, flexible breakfasts and check-ins, free snacks, corporate rates, and of course, private baths.

7/3/2007: HELLO MUDDAH, HELLO FADDAH, LOVE B&B CAMP “A LOTTAH”: Send the kids to camp, and say goodbye to whining and hello to wining and dining at adults-only camp

6/20/2007: A VIEW FROM THE LOO: In the zone on the throne and other "over the top" bathrooms from BedandBreakfast.com

6/7/2007: PLANES, TRAINS BUT NO AUTOMOBILES – CAR-FREE MEANS CAREFREE: BedandBreakfast.com says don’t be careless, go car-less this summer

We’re currently working on the following press releases for distribution in mid-July through September. If you haven’t already contributed, do so today!

BedandBreakfast.com Pancakes with Personality® Contest:
BedandBreakfast.com is on the hunt for great pancakes from great innkeepers! Knowing that breakfast is half our name, BedandBreakfast.com is going to highlight the very best pancake recipes from the most accomplished B&B chefs on National Pancake Day, February 5, 2008. Cash prizes, BedandBreakfast.com memberships, and perhaps even TV fame are at stake.

Winners will be judged on the taste and creativity of the pancakes, as well as the personalities of the chefs. We're looking for original pancake recipes (not taken from published books, magazines or websites) accompanied by profiles of the chefs.

Ready to sign up? Questions about the contest? Email Marti.Mayne@BedandBreakfast.com and include all the following information:

  1. Your recipe. Please make sure is it complete and clear.

  2. Attach a photo of the chef holding the finished pancakes; be sure to name the photo so we can identify it, e.g., Oatmeal pancakes, 1897 Victorian Inn. It does not have to be high resolution or a professional photo. If you have a video demonstrating your pancake-making skills, please provide the URL where we can view it.

  3. Include four or five brief tips on creating perfect pancakes.

  4. Answer the questions below.

  • How long have you been an innkeeper?

  • What is your culinary training and/or areas of expertise?

  • What makes you a pancake pro? Have you been the star at the church pancake breakfast for years? Have you won any contests for your pancakes before, or dazzled your local TV station with your pancake prowess?

All materials must be received by September 28, 2007, and must contain all of the above information. Your entry must include a photo, recipe, and a complete profile as described above to be considered. We would prefer getting only one recipe per innkeeper, but if you are torn between two favorites, you can submit them both! No more than two please. Don't forget to include a full signature file, including your name, inn name, phone number, URL, and email address! You must be a member of BedandBreakfast.com to participate.

Business Traveler-friendly B&Bs: Thank you to all those who took the survey about business traveler-friendly B&Bs. We received over 1,400 responses! We are working with a major national newspaper on a story about business-traveler friendly B&Bs, which will appear in late July. After that story appears, BedandBreakfast.com will create a press release summarizing the results. Scroll down to “Ask the Pros” for a sneak peak at the impressive results gathered in this survey.

Grand Travel: According to Yesawich, Pepperdine, Brown and Russell, travel researchers, “Intergenerational travel has become a huge market as the baby boomers age. According to the TIA, “30% of traveling grannies have taken at least one trip with a grandchild.” Industry consultants show that almost 60% of kids ages 6-17 would really like to vacation with their grandparents.” BedandBreakfast.com would like to send a release covering Grandparent-Grandchild travel, just in time for Grandparents’ Day on September 9. However, we have received very few packages or information from B&Bs geared toward grandparent-grandchildren travel. If you offer a grandparents or multi-generational travel package, please send the details including everything offered, the rate and the date(s) the package is available to Marti@BedandBreakfast.com and post it on BedandBreakfast.com’s Specials section under Grand Travel.

Fall Foliage Editor’s Picks: BedandBreakfast.com will release its second annual “Editor’s Picks” for best B&Bs for fall foliage. All qualifying inns and B&Bs must offer fabulous views of foliage from the rooms and/or property. If you believe your inn qualifies, please contact Marti@BedandBreakfast.com with a description of the foliage views from your inn. Please upload a high-resolution photo of your inn during foliage season to your Home Page photo album on BedandBreakfast.com; it’s OK to archive it.

Best of BedandBreakfast.com Awards: Top-reviewed B&Bs will be recognized in the Best of BedandBreakfast.com Awards. Both the quality and quantity of reviews will be considered in the selection of the winning inns; balanced comments are vital. Votes registered between June 1, 2005 and the present will also be taken into consideration. The 10 top overall winners will receive free Platinum memberships, and all winners will receive recognition plaques or certificates and badges, as well as inclusion in our winners’ publicity campaign recognizing the top B&Bs. It is anticipated that winners will be announced in September 2007. It’s not too late to encourage guests to post reviews for your property on BedandBreakfast.com; in a few days, you’ll be receiving a supply of postage-paid business reply cards that guests complete and mail. For more information about BedandBreakfast.com reviews, log in to your Home Base, click Reviews, then select Links, Awards, and Review Reminders from the column on the left.

Silver-level members and above may post specials; simply
log in with your Property ID and password. Select Specials from the table in your Home Base. Enter appropriate offers for Free Gas Promotion and summer  packages. Bronze member? Please click here to upgrade. Not yet a member? Join today!

Important Reminder: While we include as many members as possible in BedandBreakfast.com press releases, limited space makes it impossible to include everyone. Offers that include a small discount, or are too restrictive or unimaginative will not pique the media’s attention. Please remember to be as creative as possible when designing your specials and packages. Take some time to review other specials on the site, and see which ones appeal to you. Like the media, the editors at BedandBreakfast.com are drawn to creative offers.

Let’s Hear it from Innkeepers

"Thanks to a survey I answered regarding "how to stay green" through BedandBreakfast.com, I was featured in the Travel Section of the Ottawa Citizen Newspaper. Great pictures and great story about how I do my part to help stay green. Thank you BedandBreakfast.com." A Downtown Victoria Bed and Breakfast in Victoria, BC

Response from BedandBreakfast.com Editors: Thank you for your prompt and thorough response to our publicity lead requesting information about your environmentally friendly packages. The information provided by innkeepers allows BedandBreakfast.com to create newsworthy press releases.

Ask the Pros: B&Bs aren’t really business friendly; for example, they don’t offer Wi-Fi and the kinds of amenities hotels offer, do they? - Anonymous reporter

A: BedandBreakfast.com was recently challenged with this question from a reporter at a major national daily newspaper. Undaunted by the misconceived notions of the media, BedandBreakfast.com set out to dispel the myth that B&Bs aren’t business friendly. We developed a short survey, and to our delight, over 1,400 innkeepers from 49 states responded, offering data that is statistically sound and representative of the B&B industry. The survey revealed unquestionably that America’s inns and B&Bs offer an excellent choice for business travelers. Not only do the amenities at B&Bs stack up against hotels and motels, but they’re almost entirely complimentary, offering the business traveler an enormous value.

Here are the results of the BedandBreakfast.com business traveler survey:

Do you offer (check as many as apply):

late check-ins 95.8%
early breakfast (or provisions for those who must leave early) 94.8%
free WiFi or wired in-room high-speed Internet access  89.4%
TVs in rooms or on request 82.0%
the opportunity for guests to invite colleagues to breakfast 79.7%
desks in (at least some) rooms 76.4%
use of a fax machine 73.5%
online reservations 71.0%
corporate or single rates for business travelers 69.5%
use of a copy machine 67.9%
cancellation policies that are flexible, and/or comparable to local hotels 64.6%
in-room land line phone in areas with limited cell phone reception 45.5%
computer for guest use 44.6%
participation in a larger online reservation network like Expedia 35.3%


For those traveling on per diem, will you break out the breakfast and accommodations bill and offer two receipts? Response percent
Yes  80.6%
No  19.4%

We were delighted to learn that more than nine out of 10 B&Bs offer late check-ins and early breakfast provisions for business travelers and that almost nine out of ten offer free WiFi service. Eight out of 10 B&Bs will break out the bill for those traveling on per diem and offer TVs in the room.

All of the above percentages prove that B&Bs are excellent choices for business travelers. BedandBreakfast.com plans to use this survey to communicate that B&Bs offer excellent bonuses to biz travelers. Look for coverage of this story in future Promoting the Industry columns.

Recent BedandBreakfast.com Media Coverage

Smarter Travel led with BedandBreakfast.com in a story called 10 Great Sites for Planning A Weekend Getaway, saying “Thorough and comprehensive, BedandBreakfast.com offers listings for B&Bs around the world…”

BedandBreakfast.com’s Tanks A Lot program is the story that just keeps on going. Coverage continued for BedandBreakfast.com members’ free gas offers in June and July including a story in the New York Daily News mentioning the Inn at Ellis River’s offer, the Baltimore Sun, explaining Tanks A Lot, and the Cleveland Plain Dealer’s blog.

EarthTimes.org ran BedandBreakfast.com’s press releases on Car-less Travel in full and also A View from the Loo. This story also appeared in full on SmartMoney.com.

BedandBreakfast.com’s press release about Camp for Adults inspired an article in the Syracuse Post Standard, quoting from the release and mentioning Alaskan Adventure Camp at Pearson's Pond Luxury Inn & Spa, Brewmaster Camp at Kingsley House, Wine Camp at Stirling House B&B, and Fishing at Camp Berry Springs at Berry Springs Lodge.

Internet Travel News included the story about RezOvation’s new innovative Mobile Booking Engine precipitating kudos from travel experts at PhoCusWright, leaders in travel marketing and research.

This Month's Sponsor


Internet Intensives

BedandBreakfast.com, RezOvation and Expedia, Inc. are hitting the road to bring you current and comprehensive information about Internet marketing, online reservations, yield management, and property management software.

Click here to see upcoming Intensives and more information.

Gift Card Reseller Program

"Hi! I am interested in participating in selling the Bed and Breakfast gift cards. Thanks for the opportunity to make more money!" -- Karen Morella, Serendipity Bed and Breakfast

The BedandBreakfast.com Gift Card Reseller Program is here! Click here for details. If you'd like to receive a free reseller kit, contact us at 800-462-2632 or Support@BedandBreakfast.com. If you have already signed up, your cards and display rack are in the mail now.

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