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April 2008

Online Reservations

Online reservations continue to increase in importance as more and more consumers demand real-time, instant reservations. This page will keep you up to date on industry trends and online reservation news; if you'd like us to address a particular topic, don’t hesitate to contact us.
 

Tips of the Month

Innkeeper Comments
How to load rates and availability
Online Reservation Trends

Tips of the Month

  • The summer travel season is approaching. Do you have inventory loaded so travelers can book with you? Please add rooms to the system to cover the next few months. Click here to download a movie that shows you how to update rates and availability. Please click the Run button when prompted.

  • Do you have a room that never sells? A last-minute cancellation? Load  it into the online reservations program, and see what happens! Log in, and click the Online Reservations Manager button to load your rooms.

  • Concerned about the commission? There are many reasons why 30% is not always 30%:

  • BedandBreakfast.com pays credit card fees of 2%-4% depending on the merchant, thus reducing the commission rate to 26%-28%.

  • Extended stays are commission-free.

  • When someone books, gets to your property and decides to upgrade their room, the upgrade is commission-free.

  • The commission is a one-time cost of acquisition. A traveler may find you via online reservations, but on repeat visits, they most likely will book directly with you.

  • Many people will see your property on Expedia, and then call you to book directly. Feedback Research says that happens 73% of the time, while Forrester Research says that happens 40% of the time.

  • With only 4% of the traveling public having stayed at a B&B, the majority of people look to general travel sites like Expedia when they are looking for a place to stay. Harnessing the major marketing power of Expedia will bring you first-time B&B guests, both directly as well as via Expedia and our other partner sites.

If you have questions or would like a free online reservations consultation, contact Online Reservations Support at 800-GO-B-AND-B (800-462-2632), extension 4; 512-322-2700, extension 4 or Reservations@BedandBreakfast.com.

Innkeeper comments
"I cannot believe that I have not done online reservations in the past, with all the marketing savvy that I think I have! I put special rates in the system, and business began almost immediately. I know that I offered a great value that I normally could not in peak season or weekends, but rooms filled with nice people is the goal, and you all are making it happen!" -- Celeste Carducci, McClelland Priest B&B Inn, Napa, CA

"I am very pleased with BedandBreakfast.com Online Reservations and used it frequently, especially in the summer months. It makes for a seamless booking system and saves valuable time on the telephone." -- Suzan Bazon, Bluecrest Bed and Breakfast, Niagara Falls, ON

If you'd like to start getting more exposure via Expedia and hotels.com, sign up today for BedandBreakfast.com Online Reservations! Getting set up is quick and easy, and you'll receive a one-on-one training session to learn the program.



Are you a part of the program but are not getting the exposure you had hoped for? Make sure you have availability loaded into the system.

How to load rates and availability

Adding more rates and room availability is easy! Just take five minutes to log in and enter your rates and inventory into the Online Reservations Manager by following these simple steps:

  1. Log into your Home Base, then click the green Online Reservations Manager button.

  2. Scroll over the Rates/Availability tab and from the dropdown menu, click the room type you want to add to.

  3. Click on the Add/Edit Range button; always click Set New, even if you're entering the same rate you previously had. Make sure that when you're entering your rate, you click on the blue calculator button to enter it. This will calculate your Net Rate for you.

  4. Availability: Always click Set New here as well, even if you're entering the same number as before. Please enter the number of rooms of this type that are available. Set any min/max stays you may have, and choose a date range for the change. If you only want to enter these rates for the weekdays, make sure to uncheck the weekends, and vice versa.

  5. Last, click on the Save Changes button; then remember to blackout any dates that are currently booked to avoid any potential double bookings.


It's that easy! If you have any questions or need assistance loading more inventory, please let us know. We are happy to help you load more room inventory right over the phone. Call us Monday - Friday, 8 a.m. to 5 p.m. CST at 800-462-2632 extension 4.


Trends in Online Reservations

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Questions? Please send them to Reservations@BedandBreakfast.com.
 

 

This Month's Sponsor

Gift Card Reseller Program

Could you use some extra cash? Sign up for the gift card reseller program, and make 10% on each sale! There is no cost to get started; click here for details. If you'd like to receive a free reseller kit, contact us at 800-462-2632 or Support@BedandBreakfast.com.


            

“It's easy to sell your gift cards...the fact the recipients can use them at over 4,000 different properties gives them wonderful options!” David & Julie Becker, Byrn-Roberts Inn, Murfreesboro, TN

Referral Program

What’s better than three month’s free membership? How about six months? Or a whole year? Refer fellow innkeepers to BedandBreakfast.com, and if they join at the Silver level or above, your membership will be extended by three months for each B&B that signs up. If four B&Bs sign up, your membership is free for a year!  For details, log in to your Home Base and click Referral Program under Free Member Benefits, or call 800-GO-B-AND-B (800-462-2632).
 

Online Trade Show

Visit our vendor members!

Click here to view our Online Trade Show.

Are you a vendor? Click here to get featured!

Advertising Auctions

Featured Property and Inn of the Month auctions are easy, affordable and effective ways to drive traffic to your website.

Member Information

To update your entry, check your traffic statistics, and renew your membership, please log in with your property ID and password. Don't like your password? Once you're logged in, click "Membership," select "Change Password," and choose another that's easier to remember. More information

"I am happy to report that we have had several enquiries from your site, and one guest who is staying for five nights, so our membership cost has been covered. Thanks for your help!" Caitlin Adair, Sanctuary, Putney, VT

Inns for Sale

Innkeepers' Info Center

Need more info? You’ll find lots of educational articles on our site for your convenience.


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