Promoting the Industry
Our goal is to generate great publicity for BedandBreakfast.com
members specifically, and for the B&B industry as a whole. In this
issue we cover:
Upcoming Publicity for BedandBreakfast.com
Ask the Pros
Let's Hear it from
Recent Media Coverage
Current and Upcoming
Publicity: January and February
BedandBreakfast.com’s publicity focus has been on Green
Getaways, Eco-Escapes and BedandBreakfast.com’s Fifth Annual Tanks a
Lot promotion. Click on the headlines below to read the releases
created for March:
RECESSION-PROOF YOUR SUMMER VACATION WITH B&Bs
B&Bs offer extra incentives through BedandBreakfast.com special
promotions, plus free breakfasts, local phone calls, snacks, wi-fi,
and great insider advice that can save you a bundle
FOR EARTH DAY, BEDANDBREAKFAST.COM SALUTES ECO-FRIENDLY INNS
Top 10 Eco-Friendly Inns Go Beyond Recycling Without Sacrificing
AS GAS PRICES HIT RECORD HIGHS, BEDANDBREAKFAST.COM MEMBERS SAY
"TANKS A LOT" WITH FREE GAS FOR B&B TRAVELERS
THIS ST. PADDY'S DAY, B&Bs TAKE THE GREEN THEME BEYOND LEPRECHAUNS:
Enjoy an eco-escape where Patty O'Furniture comes from recycled
plastic and rocks are not sham
Hat’s off to innkeepers who posted Tanks a Lot! offers on
BedandBreakfast.com. Now in its fifth year, a record 150 offers were
made by innkeepers in the U.S., Canada and Caribbean islands, making
this BedandBreakfast.com’s most successful promotion.
Coming up next month: We’ll turn our focus to spring
gardening getaways and summer travel in the upcoming months. We’re
looking for information on the following topics for upcoming
Let’s Get Dirty! We’re looking for spring gardening packages
where guests can “get down and dirty” and participate in gardening
at inns. Perhaps you offer a workshop in organic gardening,
perennial, cutting, or herb gardens, or even a cooking school
featuring garden-fresh produce; if so, we want to hear about it.
With all the interest in eco-tourism, create or share packages
designed to attract guests interested in such environmentally
friendly getaways as the art of composting, creating a sustainable
garden, etc. We may include some garden tours in this release too,
so please post all your gardening-oriented packages under
Getaways for Gardeners on BedandBreakfast.com’s Specials pages.
We especially need a few more from the Midwest, Southwest and
Western states to write a balanced press release. We hope to feature
all posted specials, so be sure to post your Getaway for Gardeners
in the Specials section today.
Mother’s Day: BedandBreakfast.com plans a few releases
centered around a Mother’s Day theme. Be sure to add your packages
into the Specials section under the Mother’s Day theme, as we
will be sending media there for Mother’s Day stories. Don’t forget,
the more creative, the more interest from both consumers and the
To add specials:
Click here to go to your Home Base on BedandBreakfast.com, then
click the Specials link to add your packages. Be sure to include all
relevant information including rates, validity dates, whether
children/pets are welcome, and the costs. (Silver-level members and
above may post specials; simply
log in with your Property ID and password. Select Specials
from the table in your Home Base. Enter appropriate offers for
Getaways for Gardeners. Bronze member? Please click here to
upgrade. Not yet a member?
the Pros: Recently I received this email: “Please see our
very unique and beautiful B&B at
www.peaceandfaithbedandbreakfast.com. I don't know how to get media
coverage, but our place is worth looking at.” – Deborah Benton, Peace and
Faith Family B&B, Rogers, AR
I thought it might be a
good idea to share some tips for capturing PR with all BedandBreakfast.com
My best suggestion is to consult the
Innkeepers Resource Library, BedandBreakfast.com’s virtual classroom for
innkeepers, with a wealth of articles written by B&B experts, along with
entertaining comments from innkeepers, humorous stories about innkeeping,
and book reviews. BedandBreakfast.com’s Innkeepers Resource Library offers
an archive of years of advice and stories featured in the Innkeeper News.
To answer the question of how to tackle publicity, read some of these
articles posted in the Innkeepers Resource Library (click on the links
below and scroll down to the Ask the Pros section):
Let’s Hear it from
”No one in the industry quite believes me when I say that February ‘08 will
be our highest occupancy month since we opened last June because of the
publicity we received through BedandBreakfast.com for our ‘Passage to
Freedom’ Black History Month special. In fact, the response to the media
coverage was so great that we decided to extend the special into March.
BedandBreakfast.com not only encourages creative marketing, but promotes our
efforts as well. As new innkeepers, we frankly couldn’t have a better
industry partner!” - Paulette Lee, Owner, Passages Inn, Gettysburg
“Bedandbreakfast.com is by far the BEST source of advertising and promotion
for us and we are thankful for your service and help whenever we need it.
Thank you all for everything you do to help us and the industry. “ -
Kristan Sagliocco, Kings Inn Bed & Breakfast, Summerville, SC
“Of all the honors we have ever received, being included in your
Eco-Friendly Inns makes me as happy as any we have ever received. I can’t
remember ever not trying to save the world, but having the world join us is
great. Thank you so much.” - Chloe G. Tuttle, Big Mill Inn, Williamston,
Recent BedandBreakfast.com Media Coverage
Hats off to Pancakes with Personality® Winner Joanne Nichols of the
Arbor Inn in Rye, NH, and runner-up Cyndi Cobb from the Colby Hill Inn. In
addition to print and radio coverage, the contest was featured in February
on the well-known ABC-TV program,
Boston Chronicle on February 27, 2008.
here to see the video of the “Flapjack Face-off.”
BedandBreakfast.com’s gift cards as a suggestion in their blog saying, “This
is a great idea for a last minute Valentine’s Day Gift. Fast and easy, yet
thoughtful and surprising. You can personalize the gift card with
your own picture and receive it the same day via email.”
the trusted site for business forecasts, included BedandBreakfast.com
recently in an article about 15 budget-friendly ways to get away without
breaking the bank. The story mentioned “A great place to find deals on a bed
and breakfast getaway: Sign up for free weekly e-mails from
BedandBreakfast.com. Every Wednesday, you'll receive a list of places
offering deals of 20% or more off regular rates for the upcoming weekend in
the city, state or region you prefer to visit. We recently spotted offers as
high as 70% off on the site.”
BedandBreakfast.com named the
Top 10 Eco-Friendly Inns, and immediately the media began publicizing
those named on the list. This story about King’s Inn appeared in the
Charleston Post Courier.
And just to show that a good story never dies, Chez Sven was recently
The Green Guide which mentioned they were included in
BedandBreakfast.com’s Top 10 Eco-Friendly Inns in 2007.
St Patrick’s Day release highlighting
Green Getaways was picked up by
AOL Money along with newspapers including the
Seattle Post Intelligencer and
Los Angeles Times.
BedandBreakfast.com’s press release outlining all the
Tanks a Lot offers was picked up by media throughout the country
Dallas Business Journal,
Yahoo! Finance and
This Month's Sponsor
Gift Card Reseller Program
Could you use some extra cash? Sign up for the gift card reseller
program, and make 10% on each sale! There is no cost to
click here for details. If you'd like to receive a free reseller kit, contact us at 800-462-2632 or
“I have purchased weekends at B&Bs for friends before and had to contact
the place and make arrangements for a gift certificate of some sort.
This way my friends can select the location they want and when they want
to go. I will tell others about this great service!”
What’s better than
three month’s free membership? How about six months? Or a whole year? Refer
fellow innkeepers to BedandBreakfast.com, and if they join at the Silver
level or above, your membership will be extended by three months for
each B&B that signs up. If four B&Bs sign up, your membership is free
for a year! For details,
log in to your Home Base and click
Referral Program under Free Member
Benefits, or call 800-GO-B-AND-B (800-462-2632).
Online Trade Show
Visit our vendor members!
Click here to view our Online Trade Show.
Are you a vendor?
Click here to get featured!
Featured Property and
Inn of the Month auctions are easy, affordable and effective ways to drive
traffic to your website.
To update your entry, check your traffic statistics, and renew your membership,
please log in
with your property ID and password. Don't like your password? Once you're
logged in, click "Membership," select "Change Password," and choose another that's easier to remember.
"I am happy to report that we have had several enquiries from your site, and
one guest who is staying for five nights, so our membership cost has been
covered. Thanks for your help!" Caitlin Adair, Sanctuary, Putney, VT
Inns for Sale
Innkeepers' Info Center
info? You’ll find lots of educational
articles on our site for your convenience.