Internet Intensives

BedandBreakfast.com, RezOvation and Expedia, Inc. have hosted 15 workshops for nearly 750 innkeepers in the past year, providing comprehensive information about Internet marketing, online reservations, yield management, and property management software. (For a full schedule of upcoming B&B conferences, please see our events calendar.)

About the Internet Intensive Workshops:

Innkeepers do an amazing job of creating welcoming environments for their guests, yet can be out of touch with guests’ needs and expectations, especially in the fast-changing world of the Internet and electronic communications. The Internet Intensive Workshop is the perfect opportunity for innkeepers to learn how to attract and retain today’s travelers. Members of the Gen X and Gen Y generations do everything online, by cell phone and computer, and this has a huge effect on their travel planning.

According to the PhoCusWright Consumer Travel Trends Survey, Americans now buy more travel online than offline: “The year 2007 was the first in which more travel was purchased online than off-line in the U.S. The report predicted that ‘the gap between online and off-line will continue to widen as more and more travelers shift behavior to online shopping and buying’ The study said that 51% of U.S. travel was booked online in 2007, and it projected that percentage to increase to 56% in 2008 and 60% in 2009.”

At the workshop, innkeepers will learn how to increase occupancy while using current software that allows them to do what they love best, taking care of their guests.

Here are the confirmed dates for Internet Intensives:

Although the schedule varies by location, here’s the general timing:

10:00 Workshop overview

10:15 Top internet marketing goals

11:30 Media opportunities for your inn

noon Innkeepers' Appreciation Luncheon

1:00 Maximizing your membership

1:30 BedandBreakfast.com/Expedia Online Reservations

2:00 RezOvation Desktop, GT, Booking Engine, Website Design

3:00 General Q&A; one-on-one meetings

To register:

Registration is absolutely free for BedandBreakfast.com, Inns.com, and/or RezOvation customers. Non-members pay only $99, which will be completely refunded if you purchase at least $99 in BedandBreakfast.com, Inns.com, and/or RezOvation products or services.

To register, contact Veronica at vgonzales@bedandbreakfast.com, 800-462-2632, extension 2710 or 512-322-2710.

Do you know of a good location for an Internet Intensive? We are more than happy to work with the state and national associations to bring more value to conferences by offering an Internet Intensive in conjunction with the kick-off of the conference. Please contact Sandy Soule at Sandy@BedandBreakfast.com if you'd like us to come to your state/regional conference, or if you'd like to host an Intensive.

This Month's Sponsor

Gift Card Reseller Program

Could you use some extra cash? Sign up for the gift card reseller program, and make 10% on each sale! There is no cost to get started; click here for details. If you'd like to receive a free reseller kit, contact us at 800-462-2632 or Support@BedandBreakfast.com.

“I have purchased weekends at B&Bs for friends before and had to contact the place and make arrangements for a gift certificate of some sort. This way my friends can select the location they want and when they want to go. I will tell others about this great service!”

Referral Program

What’s better than three month’s free membership? How about six months? Or a whole year? Refer fellow innkeepers to BedandBreakfast.com, and if they join at the Silver level or above, your membership will be extended by three months for each B&B that signs up. If four B&Bs sign up, your membership is free for a year! For details, log in to your Home Base and click Referral Program under Free Member Benefits, or call 800-GO-B-AND-B (800-462-2632).

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