Videos on your BedandBreakfast.com
listing As more and more travel is booked online, having video
is a more important piece of your marketing than ever before. Consider these
points excerpted from an article in HotelMarketing.com. To read the complete
“Online travel-related research outpaces actual online buying by
two-to-one, which means it is increasingly important for industry
websites to grab and keep visitors; video is one way to accomplish that.
Consider the facts:
- More than 83% of travelers in the U.S. use the Internet to
research or book travel, according to Prospectiv’s 2006 nationwide
- Podcasting News reported in September of 2007 that the online
video audience in the U.S. is now 134 million (representing 3/4 of
all U.S. Internet users), with the average viewer watching 68 videos
online a month, or more than two per day.
- The Hospitality Sales & Marketing Association International
reported on Sept 4, 2007, that a recent Travel Industry Association/Ypartnership
TravelHorizons study found that two-thirds of online adult leisure
travelers consume online video and audio clips.
“It’s not just statistics that tell the story. Hospitality and travel
industry experts agree that the online and video worlds are coming
together because they complement each other. Video provides that extra
level of experience on a website that helps build an emotional
connection to the visitor by delivering the full impact of a hotel’s,
resort’s or destination’s unique blend of sights and sounds that conveys
the feel that is a brand’s hallmark."
Everyone knows that a picture is worth a thousand words -- but great photos
and video can be worth a thousand room-nights! Are you losing potential
guests because they can't see how lovely your property really is?
BedandBreakfast.com wants to help! These great marketing extras are included
in your membership fee at the Silver level and above. Bronze member?
Add video to your listing! Send us your videos. We will automatically format videos to the right compression and size.
Don't hesitate to contact with any questions - this is new for us too!
Click here to see a sample video. Here are the requirements:
- Size: Maximum 100 MB
- Video compression format: Video files from most digital cameras,
camcorders, and cell phones in the .WMV, .AVI, .MOV, and .MPG file
formats are OK
- Time: Three minutes is ideal; 10 minute maximum
You can mail us a copy of your video on a CD or DVD.
700 Brazos, Suite B700
Austin, TX 78701
You can also send us your video through the free website MegaUpload.
- Go to
- Near the top of the page, where it says Select file to send,
select Browse to find the video file on your computer.
- Near the bottom of the page, enter the recipient's email:
- Enter your email address.
- In the file description field, be sure to enter your Property ID
or inn name, city and state.
- Click the box to accept the terms.
- Click Send. You will receive a confirmation email letting you
know the file was sent.
Questions? Contact us at 800-GO-B-AND-B (800-462-2632) or
Video on an inn's BedandBreakfast.com
Weak dollar draws more European visitors in 2007: “Last year, the USA
received an estimated
23.2 million visits from outside North America, up almost 7% from 2006,
according to a U.S. Department of Commerce estimate.
“Visits by Western Europeans, the largest source of visitors, were up 8% for
the year, and the news Tuesday suggested they continue to have a strong
motive for visiting the USA: record strength of the euro. Nowhere in 2007
was the growth in overseas visits more evident than in New York City, which
experienced a 22% rise in visitors from outside North America, according to
its tourism agency, NYC & Co.
“The U.S. Travel Industry Association, the main trade group for
tourism-related businesses, is pressing Congress to establish a nationally
coordinated promotional campaign to attract foreign visitors.”
Online purchasers want reviews: “PowerReviews and the e-tailing group
found that nearly
nine out of 10 U.S. online buyers surveyed in February 2008 read
customer reviews at least ‘some of the time’ before making a purchase.
Respondents checked a fairly large number of reviews before making their
purchasing decisions. Nearly seven out of 10 online buyers surveyed said
they checked at least four reviews before spending their money.
“Reviews were the most-desired Web functions for U.S. Internet users
questioned in the third quarter of 2007 for Forrester Research's ‘North
American Technographics Customer Experience, Marketing and Consumer
Technology Online Survey, Q3 2007’ report. Nearly two-thirds of consumers
surveyed said they wanted user ratings and reviews. About six out of 10 were
more focused on prices and wanted special offers or coupons and product or
price comparison tools.”
Google Analytics adds industry benchmarking: “Users of Google
Analytics can now opt in to a program that will allow them to contribute
their data anonymously and in return get access to
anonymized, aggregated data from other Google Analytics users in their
industry, or in other industry verticals.
“The new feature allows users to benchmark their site’s performance against
others in their niche, or how their niche compares to another industry
vertical. For instance, a user can compare daily changes in traffic on their
own site with the rest of their industry, to see if the ups and downs are
unique to their site, or are common to competitors as well.
“Another possibility would be for a site owner to find a complementary
industry vertical with different seasonal traffic patterns, so that when one
industry is down, that site owner could try advertising on the site in the
up industry to try to share the wealth.”
Google Analytics is included with
RezOvation Design, Hosting and Promotion.
Consumers choose security: “When confronted with two merchants who
offer the same product at the same price, consumers say the two factors that
influence them most are
payment security and payment choice, according to a new study by
“More than one-half of respondents said that the security of their financial
information was the deciding factor when they made purchases. An additional
two-thirds said they felt more secure when they didn’t have to enter any
financial information to make their purchases.
"Some respondents considered what types of payments merchants accepted
before they chose a site on which to make a purchase. Merchants that don’t
let some consumers pay with their desired method don’t have a chance of a
sale with those consumers."
Economy impacting US travel market: “Fifty-five percent of those
polled said they would ‘cut back on discretionary expenses like eating out
and vacations,’ according to the GfK Roper Reports' random telephone survey
of 1,005 adults conducted in February.
bookings so far are holding up. But corporate travel managers are taking
a more active role in keeping on-the-road spending in check by measures such
as increasingly asking employees to provide economic rationale for their
“At the same time, airlines facing rising fuel costs are increasing fares.
Business- and first-class fares went up by 12.4% during the first half of
February compared with last year, according to Sabre Travel Networks.
Economy fares climbed 6.2%.
“An earlier survey from GfK Roper Reports on 2007 vacation trends found that
longer vacations increased slightly in popularity last year. The survey
found that 25% of travelers preferred taking one long vacation in 2007 over
several shorter trips, up from 21% in 2005.
“A recent nationwide survey of over 300 American travelers who booked at
least one leisure trip in 2007, conducted by RUF Strategic Solutions on
behalf of AIG Travel Guard, found that 72% of those polled said that they
are not cutting back on the amount of leisure trips they are taking in 2008.
53% said they are not planning to cut back on the quality or length of their
trips this year.
“While many American travelers are not cutting back on the amount of trips
they plan to take, the survey found that almost half of travelers polled do
plan to alter the quality of leisure trips they are planning for 2008 in an
effort to save money. Twenty-two percent of those polled, for example, say
they plan to eat at less expensive restaurants, followed by 17.2% who say
they will travel closer to home.”
Several short breaks more popular than one long one: “Just over half
of the 5,000 Brits who took part in a Holiday Inn poll said they definitely
would not be going on a two-week summer holiday this year. Instead, the
average family now takes approximately four short breaks a year and
spends an average of just £349.11 for a weekend away.
“The poll revealed that 24% of Brits cannot go away during school breaks
because holidays are more expensive than any other time of the year. Another
24% said they simply cannot afford to pay for holidays which last longer
than a few days, whatever the date.”
This Month's Sponsor
Gift Card Reseller Program
Could you use some extra cash? Sign up for the gift card reseller
program, and make 10% on each sale! There is no cost to
click here for details. If you'd like to receive a free reseller kit, contact us at 800-462-2632 or
"I was looking at BedandBreakfast.com for my own
vacation and then saw that you had gift cards! And here I needed a gift
for a wedding next weekend. Thanks for solving that problem." --
What’s better than
three months' free membership? How about six months? Or a whole year? Refer
fellow innkeepers to BedandBreakfast.com, and if they join at the Silver
level or above, your membership will be extended by three months for
each B&B that signs up. If four B&Bs sign up, your membership is free
for a year! For details,
log in to your Home Base and click
Referral Program under Free Member
Benefits, or call 800-GO-B-AND-B (800-462-2632).
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