Time for a Smile
These are from the
New York magazine competition in which they asked competitors to
change one letter in a familiar non-English phrase and redefine it.
Can you drive a French motorcycle?
Ex post fucto
Lost in the mail
We're wild and crazy guys!
Veni, VIPi, Vici
I came; I'm a very important person; I conquered.
Veni, vidi, vice
I came, I saw, I partied.
Veni, Vidi, Visa
I came; I saw, I charged.
J'y suis, J'y pestes
I can stay for the weekend.
Cogito Eggo sum
I think; therefore, I am a waffle.
The cat is dead.
Respondez s'il vous plaid
Honk if you're Scots.
Que sera, serf
Life is feudal.
Le roi est mort. Jive le roi
The King is dead. No kidding.
Death styles of the rich and famous
Pro Bozo publico
Support your local clown.
Monage a trois
I am three years old.
Our cat has a boat.
Fast French food
Quip pro quo
A fast retort.
Ich liebe rich
I'm really crazy about having dough.
What's mine is mine
VISA la France
Don't leave chateau without it.
Thanks for nothin'.
Luxury travelers buy online: A study released by Yahoo! Search
Marketing found that 87% of
consumers who go on high-end vacations use the Internet to some capacity
in making their travel arrangements. Yahoo! surveyed 401 people who had
stayed at a luxury hotel at least twice in the past two years, had an average income of $70,000,
and were between the ages of 40 and 64. The study found that 61% of respondents used
the Internet to purchase their most recent vacation; 57% used general search
engines, 54% consulted online travel agencies, 44% went to online travel
suppliers, and 10% used chatboards and blogs. Almost half (49%) of
respondents ended up purchasing their tickets from an online travel agency.
In a smiliar study, households with a minimum net worth of $1 million (includes home
equity), with a median net worth of $1.7 million and median annual income of
$306,000 were also surveyed. Sixty-five percent of respondents were men and
35% were women, and their average age was 56. The average wealthy American
uses the Internet seven days a week for an average of 3.2 hours per day;
those under 50 and worth more than $5 million are heavier users. Almost all
(98%) of the wealthy use the web at home, and more than two-thirds also use
the web at work.
Over 40% use the Internet to plan travel and make reservations and buy
products and services online. Younger consumers (under 50) and those with
higher incomes and net worth show a stronger tendency to buy online. This
same cohort of younger and wealthier consumers also show a greater
propensity for other web activities such as using instant messaging, reading
a blog (20%), and buying music online. Frequent blog readership is highest
among the youngest wealthy consumers, and among men of higher levels of
income and wealth.
Women make the decisions in online travel: A new survey conducted by
the European company ArgusCarHire shows that stateside and in Europe,
women are now taking charge of travel decisions and purchases. The
survey reveals that women convert at a higher rate than men from the first
step of researching a specific online travel product to making a final
online purchase; this is especially true for car rentals and airline
tickets. About 65% of women versus 59% of men who researched airline
flights/fares online have made a final online ticket purchase. A similar
proportion of men (55%) and women (56.9%) who research hotel accommodations
also booked a room online.
Travel looking good economically: David Wyss, chief economist for
Standard & Poors, says that the outlook is good for travel. “Americans
currently spend less on food and other nondurable goods than they did in
1960, when half their income went to the purchase of such goods. Today they
spend about a third on goods. The average household now spends 5.5% of its
income on energy; it was 8% in 1981.
Americans are spending more on is services -- and that’s where travel
comes in. Although travel is up since its post-9/11 drop, spending in the
category has changed.” “Basically, people are taking shorter trips, they
drive more than they fly, they take three-day weekends instead of a week’s
vacation,” Wyss said.
Online search a part of life: Online Americans conducted 5.7 billion
searches in the first month of the year, a 39% surge from the same month a
year ago, according to Nielsen/NetRatings.
"Web users are conducting more searches not because they can’t find what
they’re looking for, but because search as a utility has become deeply
ingrained into people’s everyday lives," Nielsen/NetRatings analyst Ken
Cassar said in a statement.
Travelers compare several websites: “According to a recent survey
commissioned by MSN and conducted by Harris Interactive, approximately
three-quarters of U.S. adult respondents who have ever taken a vacation say
visit three or more websites when researching and/or booking their
“The most useful resources as cited by vacationers in the MSN survey were
research/guides with information on what to do and see (71%), airline and
hotel fare comparisons (68%), and travel/news articles (45%).”
Procrastinators rejoice: A study released by
lastminute.com looked at how far in advance
men and women typically buy gifts or make plans for a special occasion, such
as an anniversary, birthday or the often-dreaded Valentine’s Day. 78% of men
admitted that at least once they have waited until the day of or day before
to make plans or buy a gift. Only one in four feel truly confident that they
can break this bad habit. But nearly half of women said that they typically
make plans a week or less ahead of the occasion. And, only one in three
women felt they could definitely break their last minute habits. Fifty-six
percent of men say they catch heat from their significant other for their
last-minute planning habits (26% of women make the same claim).
Gen Z more than tech savvy: “Young consumers are using more
technology at a younger age to
connect with more people than ever before,
according to a survey of more than 5,000 U.S. and Canadian online youth
between the ages of 12 and 21 by Forrester Research Inc. For example, 87% of
15-year-olds use instant messaging, while nearly half of 12- to 14-year-olds
have a mobile phone.”
Among the highlights:
- Young people are communication junkies. Eighty-three percent
use IM versus just 32% of online adults. More than three out of four
young consumers have a mobile phone.
- MP3 players top the device wish list. Twenty-five percent of
young consumers said they plan to purchase an MP3 player in the next 12
- Entertainment grabs their online time. Young consumers spend
almost 11 hours per week online, while nearly one in five of the
youngest of this group spend 20 hours or more per week online.
- Young consumers represent the social marketing vanguard.
Fifty-two percent say they rely on recommendations from friends or
family when making a purchase, compared with just 34% of adults.
Spam on the phone: "Mobile users are increasingly using cell phones for
purposes beyond making voice calls, including accessing the Web, sending
text messages, and even recording video clips. But along with the extra
functions has come at least
one feature users aren’t pleased about--spam.
About one in six cell phone owners (18%) said they have received unsolicited
ads on their mobile devices, according to a new study by the Pew Internet &
American Life Project, the Associated Press and AOL. The report comes at a
time when mobile appears poised to grow as an ad medium."
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