Promoting The Industry
Our goal is to
generate great publicity for BedandBreakfast.com members
specifically, and for the B&B industry as a whole. In this issue we
Ask the Pros
Let’s Hear It From Innkeepers
Recent Media Coverage
Ask the Pros
Each month, innkeepers ask for our help in promoting their properties, so we
decided to make “Ask the Pros” a regular event. If you would like your PR
question answered, please email
Marti.Mayne@BedandBreakfast.com. Each issue will feature one question
and our response.
Question: “I’ve read all about
the importance of B-roll. Once I have it, what’s the best way to promote
it?” -- Barb Vogel, Sea Crest By the Sea, Spring Lake, NJ
Answer: Nothing is more exciting
than seeing your B&B on TV. To maximize the exposure, here’s how to expand
the impact of your TV coverage:
If you know when your show is going to air, send an email to
all your past guests, alerting them to watch the segment. Be sure to give
them the names of the show, station, and website (if applicable), since
channel numbers change with different cable companies.
Encourage guests to call and mention the name of the TV show
when making reservations; tell them you’ll have a gift waiting for them upon
arrival (perhaps an inn mug, tee shirt, or Christmas tree ornament). Suggest
that they forward your email to friends so they can qualify for the gift
Buy some Beta
SP duplicates (known as dupes) from the station or show that produced your
segment, so that you'll have the actual Beta SP (or Betacam Pro) footage
available for future press requests.
(VHS tapes or DVDs) of the show, and send them with a press release to local
and regional media outlets; perhaps tie it in with some upcoming event or
package at the inn. The media is unlikely to run a press release telling
folks about the show (with the possible exception of your local paper), but
you can use the coverage to show the media how beautiful your inn really
is. Remember, good PR begets more good PR.
To create a
press list, go to a good library, visit the reference section, and ask for
either the Bacon's or the Burrelle’s Media Directories of Television
Contacts. Both directories also offer directories of newspaper, magazine
and radio contacts From those volumes, you can research by state and
sometimes by topic matter (look up Staff by Beat, then find Travel). Some
PR agencies have access to this information via online databanks, if you'd
rather hire someone to do this for you.
Each time you
promote a news story about your B&B, be sure to mention that “B-roll”
footage is available for station use. Be sure to remind your local and
regional TV stations that you have footage available during times like
Valentine’s Day and the wedding months, when they are likely to be planning
Think of other
programs or stations that might have a use for your story. The Food
Network and Fine Living stations have a number of shows that would fit in
well with your B-roll footage and your B&B story. Let them know you tape
available, and pitch story ideas that coincide with your footage.
luck in promoting your B-roll footage. Remember, send your marketing
Marti.Mayne@BedandBreakfast.com for consideration in future issues of
The Innkeeper News.
Let’s Hear It From
” Your PR follow-up and responsiveness are incomparable. Great service
always, and much appreciated from fellow compatriots in the "service
business." -- Shaffin Shariff, Wake Robin Inn, Lakeville, CT
“I want to
compliment you on your B&B site. It is great site (layout, info, style,
etc).” -- Mike Risgaard, Photographer
BedandBreakfast.com Media Coverage
BedandBreakfast.com stories resulted in over 3.35 million media impressions
in February. If this coverage had been purchased as advertising, the value
would exceed $31,200.. Here are some recent articles:
a press release reminding inngoers they have one month left to vote for Best
of BedandBreakfast.com Awards. It was picked up online by the
Dallas News ,
Yahoo! Finance, Los
Angeles Times and
Seattle Times. Additionally, Merrill Lynch picked up the story,
advising investors in an online newsletter to check out Best of
Best Undiscovered Inns for Romance release received tremendous
coverage. More than 4.9 million impressions were logged for this release
including nice articles in the Atlanta Journal Constitution, Daytona
Beach News Journal, Berkshire Eagle, thirty-six local issues of the
Daily Herald, and many more.
This Month's Sponsor
Online Trade Show
Click to visit our vendor members:
More vendor info...
BedandBreakfast.com Gift Certificates have changed to an
electronic format. Funds for redeemed certificates will be transferred directly
into your bank account within four business days! No more certificates to
mail! Don't miss out! To join the 3600 participating inns, just log in to
your home base with your property ID and password, or click
with your property ID and password for details on the number of page
impressions and click-throughs your B&B has received as a result of all
BedandBreakfast.com online marketing, including property listings, Featured
Property, and Inn of the Month advertising.
To update your entry, post specials, and renew your membership, please log in
with your property ID and password. Can't remember your password?
Click here, then enter your property ID and we'll email it to you.
Don't like your password? Once you're logged in to Home Base, just click "Membership," select "change password" (#7 in dropdown menu), and choose another
that's easier to remember. More information
Inns for Sale
our B&B in your Inns for Sale section in January, and
started getting inquires a week later. In February,
a couple came from Florida to visit us in Cat Spring, Texas. We made a deal, and
they begin officially on April the 5th as the new owners. What you are doing
really works." Sunny and John Snyder.
today and we'll put you on our special offer mailing list.
Taking real-time, online reservations is the most effective way to transform
BedandBreakfast.com listing into a 24/7 sales engine. For
log in to your home base with your property
ID and password, and click “Online Reservations.”
Innkeepers Information Center
Need more info?
You’ll find lots of educational articles on our site for your convenience.