BedandBreakfast.com recently surveyed both U.S. member innkeepers and inn-going travelers to gauge travel trends. Thanks to everyone who participated! Here’s an overview of the results.
Nearly 600 innkeepers took our survey covering the third quarter (July –September 2009). Here’s how it broke down geographically:
Business is improving! Almost 60% of innkeepers reported that business last quarter was up or even year over year, compared to 45% who said the same in Q2.
Why some inns were up
A combination of marketing and pricing made the difference in occupancy in the third quarter:
Travelers are booking, just differently:
Reviews largest cause of increased reservations:
Why some inns were down
Weather was a major issue last quarter:
Due to the economy, we’re dealing with some price-sensitive travelers.
Replies for “Other” included:
Most innkeepers have changed something about the way they market their property.
Some ways they’re doing this are:
54% of innkeepers said they have or plan to adjust their overall pricing strategy:
Ways pricing is changing include:
The forecast for the fourth quarter, which is typically slow for almost all innkeepers, is improved over the predictions for last quarter. The overall mood is improving!
74% of innkeepers predict that Q4 will be up or even over same time last year. In Q2, 65% predicted that the third quarter would be up or even.
Inn traveler demographics
Innkeepers reported they most commonly see Baby Boomers, followed by Gen X and Seniors.
In addition to our quarterly innkeeper surveys, we also send regular polls to the 50,000 consumers on our mailing list, giving you a direct line into what’s important to inngoers.
Does what you offer match up with what consumers want? Somewhere between important and essential to consumers are:
Good news! Nearly all B&Bs have what consumers want the most – private baths and free breakfast. Bad news. Some lack WiFi, TV and flexible check-ins.
80% of those who completed the survey said they’re traveling the same or more as last year.
When researching and booking a B&B stay, travelers use both directories and individual websites/OTAs like Expedia.com. You need to use both for maximum results.
Consumers want the booking process to be quick, easy and safe.
Consumers explain how they search. Here’s a sample of nearly 200 comments:
Be sure to market to folks in nearby metro areas. Almost 70% of survey takers said they’ll be traveling 150 miles or fewer from home.
55% of consumers said that the recession has had an impact on their leisure travel plans, and here’s how:
Nearly 75% of survey takers said they’re more likely to stay at a B&B with a frequent stay program, but only 6% participate in such a program. If you offer a frequent stay program, be sure to market it; if not, start now!
We hope these surveys give you some insight on how your peers are doing, and ways you can increase your exposure and bookings. Please be on the lookout in January for our Q4 survey. The more innkeepers who participate, the more accurate the data we can share with you.
Prices are low, return on investment is high, and satisfaction is guaranteed.
Key reasons why RezOvation Property Management Software, the RezOvation Booking Engine, and RezOvation Design, Hosting, and Promotion are right for you:
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